Digital Hive Podcast

Digital Hive Podcast

By Honey Pot DigitalBusinessMarketing
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Digital Hive Podcast episodes

  • The lowdown on running Google Ads
    In this week’s episode I’m talking you through the basics of Google Ads, so
    you can start to think about whether this is right for you and your
    business and how you could work this into your marketing strategy.
    Listen to the episode to find out more!
    Action items this week:
    * Decide which types of Google Ads might be right for your business
    * Pick your conversion tracking
    * Choose between all the tracking and Google Tag Manager
    * Decide how you will manage your ads, yourself, delegating or
    outsourcing
    * Ask any questions you have in the Digital Hive Podcast Community
    Join the free Digital Hive Podcast Community on Facebook:
    https://www.facebook.com/groups/digitalhivepodcastcommunity/
    Find us online:
    www.honeypotdigital.com
    www.facebook.com/honeypotdigital
    www.instagram.com/honeypotdigital
    www.pinterest.com/honeypotdigital
    www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
    7 min
  • How to use Email Marketing for Service businesses
    In this week’s episode I’m talking you through how to use email marketing
    as a service provider.
    Most of the content we see online about email marketing is for those who
    sell products, but it’s definitely possible to use it to sell services too.
    Listen to the episode to find out more!
    Action items this week:
    * Decide whether email marketing is right for you, right now
    * Choose your desired email marketing platform 
    * Set up one opt in to get people onto your list
    * Book a day in your calendar this month to create your off-boarding
    sequence for your clients
    Try ConvertKit free for 30 days:
    https://www.honeypotdigital.com/convertkit
    Get 50% off Flodesk:
    https://www.honeypotdigital.com/flodesk
    Join the free Digital Hive Podcast Community on Facebook:
    https://www.facebook.com/groups/digitalhivepodcastcommunity/
    Find us online:
    www.honeypotdigital.com
    www.facebook.com/honeypotdigital
    www.instagram.com/honeypotdigital
    www.pinterest.com/honeypotdigital
    www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
    7 min
  • How to promote your content constantly using Pinterest
    In this week’s episode I’m talking you through Pinterest and how to use it
    to market your content constantly into the future using its features.
    Pinterest is the one platform where your content appears in people’s feeds
    for years to come, meaning you can gain thousands of visitors or hundreds
    of thousands over the next few years for a piece of content you share
    today. The biggest benefit of Pinterest is that when people save pins
    direct from your website or share your content throughout Pinterest, your
    content will be shown to a whole new audience.
    Pinterest is a social media platform, a digital inspiration board maker,
    and a search engine rolled into one. It’s based solely around inspiration,
    so content must be something that users want to "save" and/or click through
    to read. The content should be inspirational, aspirational, or educational.
    Listen to the episode to find out more!
    Action items this week:
    * Review your content calendar, and see if Pinterest is right for you
    * Set up an account
    * Share any content that is ideal for the platform, creating boards as
    you go
    * Sign up for our upcoming webinar “Pin with Me” to see if Tailwind can
    help you use less f your time to manage your Pinterest content.
    Register for the Pin With Me Webinar:
    https://www.honeypotdigital.com/pin-with-me-webinar
    Join the free Digital Hive Podcast Community on Facebook:
    https://www.facebook.com/groups/digitalhivepodcastcommunity/
    Find us online:
    www.honeypotdigital.com
    www.facebook.com/honeypotdigital
    www.instagram.com/honeypotdigital
    www.pinterest.com/honeypotdigital
    www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
    8 min
  • Why you should consider outsourcing your digital marketing
    In this week’s episode I’m talking you through why you should consider
    outsourcing your digital marketing, plus some things to look out for when
    you do look into hiring someone.
    Listen to the episode to find out more!
    Check out our services page, and book a call with Emma:
    https://www.honeypotdigital.com/work-with-us
    Join the free Digital Hive Podcast Community on Facebook:
    https://www.facebook.com/groups/digitalhivepodcastcommunity/
    Action items this week:
    * Review whether you should outsource your social media
    * Set some goals around what you’d like to outsource and what you’d
    want to achieve
    * Check out our services page on our website, and book a call with Emma
    for an obligation free recommendation of what you should be doing to
    market your business
    Find us online:
    www.honeypotdigital.com
    www.facebook.com/honeypotdigital
    www.instagram.com/honeypotdigital
    www.pinterest.com/honeypotdigital
    www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
    7 min
  • How to use email marketing to drive sales for your online store
    In this week’s episode I’m talking you through how to use email lists to
    drive sales for your ecommerce site. We cover where to get people on it,
    marketing emails, abandoned cart emails and tips for the emails themselves
    and the platform you’ll use.
    Listen to the episode to find out more!
    Join the free Digital Hive Podcast Community on Facebook:
    https://www.facebook.com/groups/digitalhivepodcastcommunity/
    Try ConvertKit free for 30 days: http://honeypotdigital.com/convertkit
    Try Flodesk: https://honeypotdigital.com/flodesk
    Action items this week:
    * Choose an email marketing platform if you haven’t already
    * See if you can set up abandoned cart emails
    * Set up a welcome sequence
    * Create some templates and send out some emails
    Find us online:
    www.honeypotdigital.com
    www.facebook.com/honeypotdigital
    www.instagram.com/honeypotdigital
    www.pinterest.com/honeypotdigital
    www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
    8 min
  • The 411 on Facebook Business Manager, the Pixel and Ads
    In this week’s episode I’m talking you through how to set up Facebook ads
    to promote your business, using Facebook Business Manager and the Facebook
    Pixel. We’ll also cover how to use the Audience options and choosing the
    perfect ad type.
    Listen to the episode to find out more!
    Join the free Digital Hive Podcast Community on Facebook:
    https://www.facebook.com/groups/digitalhivepodcastcommunity/
    Action items this week:
    * Set up your Facebook Business Manager Account
    * Set up the Pixel and Events on your website
    * Create some Audiences to target to
    * Brainstorm some ads you may want to run in the future, or now
    * Ask any questions you have in the Digital Hive Podcast Community
    Facebook Group
    Find us online:
    www.honeypotdigital.com
    www.facebook.com/honeypotdigital
    www.instagram.com/honeypotdigital
    www.pinterest.com/honeypotdigital
    www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
    10 min
  • Tips for creating your email opt-in and welcome sequence to grow your email list
    In this week’s episode I’m talking you through how to create an opt-in to
    grow your email list, and how to welcome those people in with a welcome
    sequence to grow your email list and create a trusting community over time.
    Listen to the episode to find out more!
    Join the free Digital Hive Podcast Community on Facebook:
    https://www.facebook.com/groups/digitalhivepodcastcommunity/
    Action items this week:
    * Brainstorm your list of possible topics
    * Choose the best option for you
    * Plan your opt-in, then design it
    * Add it to your website and promote it in as many ways at possible
    * Ask any questions you have in the Digital Hive Podcast Community
    Facebook Group
    Find us online:
    www.honeypotdigital.com
    www.facebook.com/honeypotdigital
    www.instagram.com/honeypotdigital
    www.pinterest.com/honeypotdigital
    www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
    8 min
  • How to use IG Live and IGTV to serve your audience
    This episode is the last episode in a 3 week miniseries, all about
    Instagram. This week, I’m going to run through some ways you can use live
    video and IGTV to create content for your followers.
    Listen to the episode to find out more!
    Join the free Digital Hive Podcast Community on Facebook and join the 30
    Day Instagram Challenge:
    https://www.facebook.com/groups/digitalhivepodcastcommunity/
    Action items this week:
    * Create a video for IGTV or go live, and see what kind of response you
    get
    * Book a time in your calendar in a week or two to share another video
    * Join the Digital Hive Podcast Community Facebook Group
    Find us online:
    www.honeypotdigital.com
    www.facebook.com/honeypotdigital
    www.instagram.com/honeypotdigital
    www.pinterest.com/honeypotdigital
    www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
    5 min
  • How to Engage with your Followers on Instagram Stories
    This episode is the 2nd in a 3 week miniseries, all about Instagram.This
    week, I’m going to run through some ways you can engage with people on your
    Instagram stories. This is where a little more raw, behind the scenes
    content works well, especially since its only up for 24 hours.
    Listen to the episode to find out more!
    Join the free Digital Hive Podcast Community on Facebook and join the 30
    Day Instagram Challenge:
    https://www.facebook.com/groups/digitalhivepodcastcommunity/
    Action items this week:
    * Try to post as much as you can to Instagram Stories today, then book
    in a day in a few days to do it again, on different topics
    * Book a time in your calendar to look at the stats in a week or two
    and review whether you have had a positive benefit from each topic
    * Join the Digital Hive Podcast Community Facebook Group
    Find us online:
    www.honeypotdigital.com
    www.facebook.com/honeypotdigital
    www.instagram.com/honeypotdigital
    www.pinterest.com/honeypotdigital
    www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
    6 min
  • 7 Ways to Optimise Your Instagram Bio & Feed
    This episode is the first in a 3 week miniseries, all about Instagram. This
    week, I’m going to take you through some reasonably basic things you can do
    to improve your bio and your feed posts. These are the things people click
    through and view before they decide if they are going to follow you or not.
    Listen to the episode to find out more!
    Join the free Digital Hive Podcast Community on Facebook and join the 30
    Day Instagram Challenge:
    https://www.facebook.com/groups/digitalhivepodcastcommunity/
    Action items this week:
    * Take a look at each of the components of the bio and feed posts
    discussed in the episode with a critical eye and make changes
    * Book a time in your calendar to look at the stats in a week or two
    and review whether you have had a positive benefit from each change
    * Join the Digital Hive Podcast Community Facebook Group
    Find us online:
    www.honeypotdigital.com
    www.facebook.com/honeypotdigital
    www.instagram.com/honeypotdigital
    www.pinterest.com/honeypotdigital
    www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
    4 min

About Digital Hive Podcast

From the publisher's feed

Join me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks to your to do list.