Digital Marketing Dive

Digital Marketing Dive

By Seth Goldstein & FriendsBusinessEntrepreneurshipMarketing
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Digital Marketing Dive episodes

  • Episode 15 - What Goes Into Making A Great Website

    This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

    Okay on to the show...

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.

    We have a great episode for you today! 

    Today we’re going to talk about what goes into a great website.

    • A Good Host
    • A Good CMS → partial to WordPress → Powers 33%+ of the Web
    • A Good Framework → Elementor is great → Freemium
    • A Designer with a good sense of design → Good use of white space. White space is your friend
    • Easily navigable
    • Clear concise customer journey and goals

      • This week we’re doing general apps and sites that intrigue us.

      Shawn: News Feed Eradicator

      Seth: igfonts.io → Ever wonder how people get fun fonts into Instagram? This is how.

      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

      So that’s it. It’s been fun! See you on the flip side!


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      24 min
    • Episode 14 – Funnels, Funnels, and More Funnel Fun
       This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
      Okay on to the show...
      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
      And we have an announcement… intro to Big Head Digital Media.
      We have a great episode for you today! 
      Today we’re going to talk about funnels and doing them right for optimal results.
      For starters, What’s the difference between a funnel and a website?
      A Funnel begins with a landing page as opposed to a home page
      Benefits of funnels v. websites
      Funnel is more targeted and direct. Audience has one choice
      Website will perform better with SEO and general marketing
      Downside of Funnels v. websites
      Funnels are virtually SEO resistant. Google needs pages/etc, Funnels are typically 3-5 pages that are in sequence
      Websites can be almost too broad. Most websites have a 3-5% conversion rate if they’re really good. Where a funnel can be 10%+
      So, how do you use a funnel effectively?
      This is where you’re getting into the big leagues because you’re going to put some ad dollars in. And, you’re probably going to fail at first.
      The funnel actually begins with your ad. If the message in your ad doesn’t get someone thinking of you as a solution, you’ve lost them before they even click.
      This week  we’re doing general apps and sites that intrigue us.
      Shawn: PhoneSites
      Seth: WhatFont Chrome Extension
      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
      So that’s it. It’s been fun! See you on the flip side!
      ---
      Send in a voice message: https://anchor.fm/digital-marketing-dive/message
      Support this podcast: https://anchor.fm/digital-marketing-dive/support
      23 min
    • Episode 14 - Funnels, Funnels, and More Funnel Fun

      This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

      Okay on to the show...

      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

      And we have an announcement… intro to Big Head Digital Media.

      We have a great episode for you today! 

      Today we’re going to talk about funnels and doing them right for optimal results.

      For starters, What’s the difference between a funnel and a website?

      • A Funnel begins with a landing page as opposed to a home page

      Benefits of funnels v. websites

      • Funnel is more targeted and direct. Audience has one choice
      • Website will perform better with SEO and general marketing

        • Downside of Funnels v. websites

        • Funnels are virtually SEO resistant. Google needs pages/etc, Funnels are typically 3-5 pages that are in sequence
        • Websites can be almost too broad. Most websites have a 3-5% conversion rate if they’re really good. Where a funnel can be 10%+

          • So, how do you use a funnel effectively?

          • This is where you’re getting into the big leagues because you’re going to put some ad dollars in. And, you’re probably going to fail at first.
          • The funnel actually begins with your ad. If the message in your ad doesn’t get someone thinking of you as a solution, you’ve lost them before they even click.

            • This week we’re doing general apps and sites that intrigue us.

            Shawn: PhoneSites

            Seth: WhatFont Chrome Extension

            Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

            So that’s it. It’s been fun! See you on the flip side!


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            24 min
          • Episode 13 – Mobile vs. Desktop
             This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
            Okay on to the show...
            Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
            We have a great episode for you today! 
            Today we’re going to talk about Mobile vs. Desktop (Across the board, not just SEO).
            But, let’s start with SEO. What are the differences for Mobile SEO?
            Shorter content availability
            User Experience
            Mobile First
            Google is going to a Mobile First index this month
            Mobile User Experience Overall
            The phone is the new television
            SPEED
            The Social Experience
            Generally on the move, need a fast experience
            A thought on Attention Spans
            People now have an attention span around the same length of a goldfish
            This week  we’re doing general apps and sites that intrigue us.
            Shawn: Watch Guru
            Seth: Icon8 Lunacy for the PC (Sketch for Windows 10)
            Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
            So that’s it. It’s been fun! See you on the flip side!
            ---
            Send in a voice message: https://anchor.fm/digital-marketing-dive/message
            Support this podcast: https://anchor.fm/digital-marketing-dive/support
            26 min
          • Episode 13 - Mobile vs. Desktop

            This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

            Okay on to the show...

            Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

            We have a great episode for you today! 

            Today we’re going to talk about Mobile vs. Desktop (Across the board, not just SEO).

            But, let’s start with SEO. What are the differences for Mobile SEO?

            • Shorter content availability
            • User Experience
            • Mobile First
            • Google is going to a Mobile First index this month

              • Mobile User Experience Overall

              • The phone is the new television
              • SPEED

                • The Social Experience

                • Generally on the move, need a fast experience

                A thought on Attention Spans

                • People now have an attention span around the same length of a goldfish

                This week we’re doing general apps and sites that intrigue us.

                Shawn: Watch Guru

                Seth: Icon8 Lunacy for the PC (Sketch for Windows 10)

                Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

                So that’s it. It’s been fun! See you on the flip side!


                Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                28 min
              • Episode 12 – Domains and Your Business
                This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
                Okay on to the show...
                Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
                We have a great episode for you today! 
                Today we’re going to talk about domains. For yourself and for your brand.
                This is the beginning conversation of a topic much larger than just domain names. This is where you have to think out your 5/10 year plan.
                YourName.com or YourCompanyName.com
                Benefits of each - Reputation for the name (the persons name), If a brand, it’s not tied to one single person potentially.
                Disadvantages of each - Unless there is an element of “celebrity” to the person’s name, it could make their business seem small… Building a brand is expensive
                But… in today’s world is it really a concern with someone’s name as the brand? Building “celebrity” is relatively easy now if you know what you’re doing.
                Think of companies like Ogilvy(132 offices in 18 countries), Grant Cardone (116 employees), Vayner Media (800 Employees)
                And cases like Rimm Kaufman group, which was acquired for an undisclosed, but assumed large amount.
                This week  we’re doing general apps and sites that intrigue us.
                Shawn: https://insta-space.org/
                Seth: Basecamp for project management. And ExpressVPN
                Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
                So that’s it. It’s been fun! See you on the flip side!
                ---
                Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                Support this podcast: https://anchor.fm/digital-marketing-dive/support
                15 min
              • Episode 12 - Domains and Your Business

                This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

                Okay on to the show...

                Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

                We have a great episode for you today! 

                Today we’re going to talk about domains. For yourself and for your brand.

                This is the beginning conversation of a topic much larger than just domain names. This is where you have to think out your 5/10 year plan.

                1. YourName.com or YourCompanyName.com
                2. Benefits of each - Reputation for the name (the persons name), If a brand, it’s not tied to one single person potentially.
                3. Disadvantages of each - Unless there is an element of “celebrity” to the person’s name, it could make their business seem small… Building a brand is expensive

                  4. But… in today’s world is it really a concern with someone’s name as the brand? Building “celebrity” is relatively easy now if you know what you’re doing.

                  Think of companies like Ogilvy(132 offices in 18 countries), Grant Cardone (116 employees), Vayner Media (800 Employees)

                  And cases like Rimm Kaufman group, which was acquired for an undisclosed, but assumed large amount.

                  This week we’re doing general apps and sites that intrigue us.

                  Shawn: https://insta-space.org/

                  Seth: Basecamp for project management. And ExpressVPN

                  Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

                  So that’s it. It’s been fun! See you on the flip side!


                  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                  17 min
                4. Episode 11 – Voice Search
                   This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
                  Okay on to the show...
                  Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
                  We have a great episode for you today! 
                  Today we’re going to talk about voice search.
                  Not as prevalent on desktop, but taking mobile by storm
                  Voice assistants like Amazon’s Echo, Google Home, and others
                  How does this affect SEO?
                  How does this change how Websites are structured?
                  What steps do business owners need to take to make sure they show up in voice search?
                  This week  we’re doing general apps and sites that intrigue us.
                  Shawn: Storyblocks
                  Seth: AnswerThePublic
                  Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
                  So that’s it. It’s been fun! See you on the flip side!
                  ---
                  Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                  Support this podcast: https://anchor.fm/digital-marketing-dive/support
                  24 min
                5. Episode 11 - Voice Search

                  This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

                  Okay on to the show...

                  Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

                  We have a great episode for you today! 

                  Today we’re going to talk about voice search.

                  • Not as prevalent on desktop, but taking mobile by storm
                  • Voice assistants like Amazon’s Echo, Google Home, and others
                  • How does this affect SEO?
                  • How does this change how Websites are structured?
                  • What steps do business owners need to take to make sure they show up in voice search?

                    • This week we’re doing general apps and sites that intrigue us.

                    Shawn: Storyblocks

                    Seth: AnswerThePublic

                    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

                    So that’s it. It’s been fun! See you on the flip side!


                    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                    26 min
                  • Special Episode – 10.2 – Jonathan Mercer of Stacks Co. Talking About Community Online And Off
                     This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
                    Okay on to the show...
                    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
                    We have a great episode for you today! 
                    Today we’re going to talk about building community. And we have a special guest. Jonathan Mercer of Stacks Co. who had done an amazing job building a physical and digital community around the Stacks brand.
                    Jon, tell us a little about your background, Pre-Stacks?
                    What is your definition of Co-Working?
                    Did you always see yourself getting involved with Co-Working?
                    What benefits have you seen with using digital for getting the word out?
                    What kind of downside?
                    Have you seen some crossover between “Online” and “Offline” in the way people join communities?
                    What is it about Doylestown that made you want to stay and build Stacks?
                    How is the co-working community different here than elsewhere in your experience?
                    Where do you see Stacks Co. and the community you built going in the future?
                    This week  we’re doing general apps and sites that intrigue us.
                    Shawn: Habit Hub
                    Seth: DNSimple
                    Jonathan: Apple Podcasts and Podcasts in General
                    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
                    So that’s it. It’s been fun! See you on the flip side!
                    ---
                    Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                    Support this podcast: https://anchor.fm/digital-marketing-dive/support
                    38 min

                  About Digital Marketing Dive

                  From the publisher's feed

                  The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.