Digital Marketing Dive

Digital Marketing Dive

By Seth Goldstein & FriendsBusinessEntrepreneurshipMarketing
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Digital Marketing Dive episodes

  • Episode 8 - Facebook and Instagram For Your Business

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

    We have a great episode for you today.

    Today we’re going to talk about using Facebook and Instagram for your business.

    • Business Page vs. Personal Page used for Business
    • Reach is a major concern: Facebook put up a lot of roadblocks for organic reach for business pages. (Promoting paying for ads… hoooowwww convenient…)
    • Boosting posts
    • “Boost” vs. A Straight Up Ad
    • Likely a rant here… lol… I (Shawn) HATE boosted posts
    • Shhhh don’t tell him Seth boosted the episode 5 post.
    • FB and IG stories
    • Sponsored Posts on IG 
    • Done in same platform as Facebook ads, however, the audience on FB is different from audience on IG, and the ad content should be treated as such
    • Great video from social media pro Sunny Lenarduzzi on her Instagram tricks. Some really good ideas: https://youtu.be/anPgxACGPLE

      • This week we’re going to try something different. Instead of our WordPress plugin picks. We’re doing general apps and sites that intrigue us.

      Shawn: Workflowy - Powerful AF for helping keep Sh*t organized

      Seth: Planoly - Has a free basic plan with some limitations, but a neat way to plan out your Instagram account.

      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

      So that’s it. It’s been fun! See you on the flip side!


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      18 min
    • Episode 7 – E-Commerce and SEO
      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
      We have a great episode for you today.
      Today we’re going to talk about a topic that is near and dear to his royal highness’ heart... E-Commerce and SEO.
      What makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site?
      Three words… 
      Tech-
      Ni-
      Cal
      Crawlability, Canonicalization, Pagination, etc.
      Optimize Your Meta Titles, Descriptions, and H1’s
      All on different levels - Content/Category/Product
      Your URLs MUST be human readable.
      If you have a bunch of “gobbledygook” in the URLs it will hurt you in the rankings.
      Write unique product titles and descriptions
      DUplicate content is still duplicate content
      Keyword rich content is still needed
      Rant possibility: People say SEO is dead for ecommerce… “It doesn’t work”... in reality, laziness is what doesn’t work.
      Canonicalization
      Shawn… enlighten us.
      Focus on ranking individual product and category pages for less competitive terms
      A saturated market for direct match terms
      Find Long‐Tail and Related Keyword Variations
      Need SSL (HTTPS) sitewide. You should have this regardless.
      An XML sitemap is key
      Difference between Sitemap and Sitemap index?
      Look at your competition and what they are ranking for.
      Look at the pages they are ranking for…
      20/180 Principle
      Use Schema.org to mark up your site with schema tags to make the site that much more user and bot friendly
      Start with Brands, Contact Info, Reviews
      Great resource, but highlights their tool is Ahref’s article on this topic.
      As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:
      Shawn: Classic Editor - Get rid of the that pesky Gutenberg!
      Seth: MainWP - This is a great plugin that allows you to setup a quick way to update all your customers’ sites in one swoop.
      E-Commerce Related Pick: WP SEO Structured Data Schema Pro
      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
      So that’s it. It’s been fun! See you on the flip side!
      ---
      Send in a voice message: https://anchor.fm/digital-marketing-dive/message
      Support this podcast: https://anchor.fm/digital-marketing-dive/support
      33 min
    • Episode 7 - E-Commerce and SEO

      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

      We have a great episode for you today.

      Today we’re going to talk about a topic that is near and dear to his royal highness’ heart... E-Commerce and SEO.

      • What makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site?
      • Three words… 
      • Tech-
      • Ni-
      • Cal
      • Crawlability, Canonicalization, Pagination, etc.
      • Optimize Your Meta Titles, Descriptions, and H1’s
      • All on different levels - Content/Category/Product
      • Your URLs MUST be human readable.
      • If you have a bunch of “gobbledygook” in the URLs it will hurt you in the rankings.
      • Write unique product titles and descriptions
      • DUplicate content is still duplicate content
      • Keyword rich content is still needed
      • Rant possibility: People say SEO is dead for ecommerce… “It doesn’t work”... in reality, laziness is what doesn’t work.
      • Canonicalization
      • Shawn… enlighten us.
      • Focus on ranking individual product and category pages for less competitive terms
      • A saturated market for direct match terms
      • Find Long‐Tail and Related Keyword Variations
      • Need SSL (HTTPS) sitewide. You should have this regardless.
      • An XML sitemap is key
      • Difference between Sitemap and Sitemap index?
      • Look at your competition and what they are ranking for.
      • Look at the pages they are ranking for…
      • 20/180 Principle
      • Use Schema.org to mark up your site with schema tags to make the site that much more user and bot friendly
      • Start with Brands, Contact Info, Reviews
      • Great resource, but highlights their tool is Ahref’s article on this topic.

        • As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:

        Shawn: Classic Editor - Get rid of the that pesky Gutenberg!

        Seth: MainWP - This is a great plugin that allows you to setup a quick way to update all your customers’ sites in one swoop.

        E-Commerce Related Pick: WP SEO Structured Data Schema Pro

        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

        So that’s it. It’s been fun! See you on the flip side!


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        34 min
      • Snippet … Being a connector…
        My thoughts on being a connector and not only connecting people to benefit yourself, but others as well.
        ---
        Send in a voice message: https://anchor.fm/digital-marketing-dive/message
        Support this podcast: https://anchor.fm/digital-marketing-dive/support
        2 min
      • Snippet ... Being a connector...

        My thoughts on being a connector and not only connecting people to benefit yourself, but others as well.


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        4 min
      • Episode 6 – Local SEO and Reputation Management
        Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
        We have a great episode for you today.
        Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important.
        Local SEO Importance
        According to Google, 46% of searches now have a ‘local intent’.
        “Near Me” searches
        Using Google My Business and Bing Places to boost your business in the SERPs
        Different features on both platforms. Utilize them all
        Post snippets from your blog posts on GMB and link back to your site for more details
        Post offers on both platforms to entice potential customers to patronize your business
        Get those citations correct and uniform across as many directories as possible
        Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny.
        68% of consumers say they would stop using a local business if they found incorrect information in local directories.
        Do people use Bing for local searches?
        If they use the Edge browser on Windows 10 as their default and don’t change things, then yes.
        If they use Chrome, then they probably use Google
        Reputation Management Importance
        Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search.
        Watching your reviews and responding to both negative and positive ones is key
        Tips on getting reviews from your customers
        As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:
        Shawn: Really Simple SSL
        Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers.
        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
        So that’s it. It’s been fun! See you on the flip side!
        ---
        Send in a voice message: https://anchor.fm/digital-marketing-dive/message
        Support this podcast: https://anchor.fm/digital-marketing-dive/support
        20 min
      • Episode 6 - Local SEO and Reputation Management

        Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

        We have a great episode for you today.

        Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important.

        • Local SEO Importance
        • According to Google, 46% of searches now have a ‘local intent’.
        • “Near Me” searches
        • Using Google My Business and Bing Places to boost your business in the SERPs
        • Different features on both platforms. Utilize them all
        • Post snippets from your blog posts on GMB and link back to your site for more details
        • Post offers on both platforms to entice potential customers to patronize your business
        • Get those citations correct and uniform across as many directories as possible
        • Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny.
        • 68% of consumers say they would stop using a local business if they found incorrect information in local directories.
        • Do people use Bing for local searches?
        • If they use the Edge browser on Windows 10 as their default and don’t change things, then yes.
        • If they use Chrome, then they probably use Google
        • Reputation Management Importance
        • Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search.
        • Watching your reviews and responding to both negative and positive ones is key
        • Tips on getting reviews from your customers

          • As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:

          Shawn: Really Simple SSL

          Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers.

          Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

          So that’s it. It’s been fun! See you on the flip side!


          Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

          22 min
        • Episode 5 – Feedback Is A Good Thing
           Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
          We have a great episode for you today.
          Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews.
          Feedback, both good and bad can help you improve your offerings for the better
          Some ways to get feedback before your clients go public
          Surveys
          Google Forms
          LimeSurvey
          Survey Monkey
          Make the surveys quick and no more than one page of questions. Aim for about 5 questions.
          As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:
          Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version.
          Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects.
          Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
          So that’s it. It’s been fun! See you on the flip side!
          ---
          Send in a voice message: https://anchor.fm/digital-marketing-dive/message
          Support this podcast: https://anchor.fm/digital-marketing-dive/support
          22 min
        • Episode 5 - Feedback Is A Good Thing

          Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

          We have a great episode for you today.

          • Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews.
          • Feedback, both good and bad can help you improve your offerings for the better
          • Some ways to get feedback before your clients go public
          • Surveys
          • Google Forms
          • LimeSurvey
          • Survey Monkey
          • Make the surveys quick and no more than one page of questions. Aim for about 5 questions.

            • As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:

            Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version.

            Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects.

            Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

            So that’s it. It’s been fun! See you on the flip side!


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            23 min

          About Digital Marketing Dive

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          The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.