Digital Marketing Dive

Digital Marketing Dive

By Seth Goldstein & FriendsBusinessEntrepreneurshipMarketing
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Digital Marketing Dive episodes

  • Special Episode - 10.2 - Jonathan Mercer of Stacks Co. Talking About Community Online And Off

    This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

    Okay on to the show...

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

    We have a great episode for you today! 

    Today we’re going to talk about building community. And we have a special guest. Jonathan Mercer of Stacks Co. who had done an amazing job building a physical and digital community around the Stacks brand.

    • Jon, tell us a little about your background, Pre-Stacks?
    • What is your definition of Co-Working?
    • Did you always see yourself getting involved with Co-Working?
    • What benefits have you seen with using digital for getting the word out?
    • What kind of downside?
    • Have you seen some crossover between “Online” and “Offline” in the way people join communities?
    • What is it about Doylestown that made you want to stay and build Stacks?
    • How is the co-working community different here than elsewhere in your experience?
    • Where do you see Stacks Co. and the community you built going in the future?

      • This week we’re doing general apps and sites that intrigue us.

      Shawn: Habit Hub

      Seth: DNSimple

      Jonathan: Apple Podcasts and Podcasts in General

      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

      So that’s it. It’s been fun! See you on the flip side!


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      41 min
    • Episode 10 – Jargon
      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
      We have a great episode for you today. Episode 10! 
      Today we’re going to talk about jargon in the various marketing disciplines and why you should try to avoid it when talking to clients.
      Some examples…
      SEO Jargon:
      SERP
      Backlink
      Algorithm
      Black Hat/White Hat/Grey Hat
      Social Jargon
      Hashtag
      Edgerank
      Retargeting
      General
      AI
      Big Data
      Beacon
      Anything with “Hacking”
      This week  we’re doing general apps and sites that intrigue us.
      Shawn: Interval Timer
      Seth: Canva.com
      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ 
      ---
      Send in a voice message: https://anchor.fm/digital-marketing-dive/message
      Support this podcast: https://anchor.fm/digital-marketing-dive/support
      20 min
    • Episode 10 - Jargon

      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

      We have a great episode for you today. Episode 10! 

      Today we’re going to talk about jargon in the various marketing disciplines and why you should try to avoid it when talking to clients.

      Some examples…

      SEO Jargon:

      • SERP
      • Backlink
      • Algorithm
      • Black Hat/White Hat/Grey Hat

        • Social Jargon

        • Hashtag
        • Edgerank
        • Retargeting

          • General

          • AI
          • Big Data
          • Beacon
          • Anything with “Hacking”

            • This week we’re doing general apps and sites that intrigue us.

            Shawn: Interval Timer

            Seth: Canva.com

            Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ 


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            21 min
          • Episode 9 – Reddit… A Hidden Gem or a Waste of Time
            Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
            We have a great episode for you today.
            Today we’re going to talk about Reddit → Hidden Gem or Waste of Time
            Some consider it the front page of the Internet
            If you’re not careful, like the Internet, you can get sucked down a rather scary rabbit hole.
            Is this a good place for a brand to interact
            Always read the subreddit guidelines before interacting
            Give more than you ask
            Share good content from across the Web that is relevant, but not just yours
            Be open to criticism and react appropriately and accordingly
            Lurk vs. Post. Which is better?
            This week  we’re doing general apps and sites that intrigue us.
            Shawn: Hopper for flights
            Seth: Boost for Reddit - Great Reddit app → Android only though.
            Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
            So that’s it. It’s been fun! See you on the flip side!
            ---
            Send in a voice message: https://anchor.fm/digital-marketing-dive/message
            Support this podcast: https://anchor.fm/digital-marketing-dive/support
            19 min
          • Episode 9 - Reddit... A Hidden Gem or a Waste of Time

            Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

            We have a great episode for you today.

            Today we’re going to talk about Reddit → Hidden Gem or Waste of Time

            • Some consider it the front page of the Internet
            • If you’re not careful, like the Internet, you can get sucked down a rather scary rabbit hole.
            • Is this a good place for a brand to interact
            • Always read the subreddit guidelines before interacting
            • Give more than you ask
            • Share good content from across the Web that is relevant, but not just yours
            • Be open to criticism and react appropriately and accordingly
            • Lurk vs. Post. Which is better?

              • This week we’re doing general apps and sites that intrigue us.

              Shawn: Hopper for flights

              Seth: Boost for Reddit - Great Reddit app → Android only though.

              Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

              So that’s it. It’s been fun! See you on the flip side!


              Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

              21 min
            • Episode 8 – Facebook and Instagram For Your Business
               Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
              We have a great episode for you today.
              Today we’re going to talk about using Facebook and Instagram for your business.
              Business Page vs. Personal Page used for Business
              Reach is a major concern: Facebook put up a lot of roadblocks for organic reach for business pages. (Promoting paying for ads… hoooowwww convenient…)
              Boosting posts
              “Boost” vs. A Straight Up Ad
              Likely a rant here… lol… I (Shawn) HATE boosted posts
              Shhhh don’t tell him Seth boosted the episode 5 post.
              FB and IG stories
              Sponsored Posts on IG 
              Done in same platform as Facebook ads, however, the audience on FB is different from audience on IG, and the ad content should be treated as such
              Great video from social media pro Sunny Lenarduzzi on her Instagram tricks. Some really good ideas:  https://youtu.be/anPgxACGPLE
              This week we’re going to try something different. Instead of our WordPress plugin picks. We’re doing general apps and sites that intrigue us.
              Shawn: Workflowy - Powerful AF for helping keep Sh*t organized
              Seth: Planoly - Has a free basic plan with some limitations, but a neat way to plan out your Instagram account.
              Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
              So that’s it. It’s been fun! See you on the flip side!
              ---
              Send in a voice message: https://anchor.fm/digital-marketing-dive/message
              Support this podcast: https://anchor.fm/digital-marketing-dive/support
              16 min

            About Digital Marketing Dive

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            The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.