Digital Marketing Dive

In this episode, Seth and Shannon talk to Emmy Award-Winning journalist Kerry Barrett on how to get the most out of your online brand, online video, and presence online. Kerry has worked as a journalist for 20+ years and now brings her on-camera expertise to individuals and companies of all sizes.

Intro:

Seth: Hey, Everyone, and welcome to season two, episode seventeen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Today we have Emmy Award Winning Journalist and turned brand ambassador and video/brand presence expert Kerry Barrett of Kerry Barrett Consulting.

Welcome Kerry!

Topics & Links

Tell us a little about your background? How did you find your way into journalism?You’ve worked all over the country, including Philadelphia, how was each place different? We’re sure you have stories for each place.How is work/life balance different now, being and entrepreneur, than it was as a TV journalist?What is Kerry Barrett Consulting? What is your aim?

Let’s talk storytelling. It is such a buzz thing. How do you explain the process and the importance to potential clients in a concise way?You’re very active on social media, especially LinkedIn, how do you balance social media time with work and life?What’s your favorite social network? You’re on quite a bit. And very active.How are you using digital marketing to help your clients gain exposure and grow their business?What are some of the offerings that you do for your clients? What makes Kerry Barrett unique and special?Tell us more about your Friday livestreams and your video podcast(s)What have you taken from your time as a journalist and applied to your entrepreneur life?Hardest thing about being an entrepreneur? The most rewarding?

Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business

https://socl.bz/6R

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected]. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Seth and Shannon talk to Annie P. Ruggles of the Non-Sleazy Sales Academy and self-proclaimed human-Muppet about how to sell, ask for money, and be successful as a small business owner.

Intro:

Seth: Hey, Everyone, and welcome to season two, episode sixteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Today we have Annie Ruggles of The Non-Sleazy Sales Academy

Welcome Annie!

Topics & Links

Annie! Where did all of this come from?What do you see as the biggest challenge in sales for small business owners?What are some misguided things that small business owners do that actually turn off potential clients?What do you see as the magic sauce in digital sales?As a small business owner yourself, what do you find are some of the hardest things to stay consistent withWhat words of wisdom do you have for small business owners?https://www.facebook.com/anniepruggleshttps://annie-p-ruggles.mykajabi.com/the-non-sleazy-sales-academyhttps://www.linkedin.com/in/anniepassanisi/https://www.anniepruggles.com/

Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business

https://socl.bz/6R

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected]. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Seth and Shannon talk to David Anderson of Leadstra about entrepreneurship, business coaching, podcasting and so much more.

Intro:

Seth: Hey, Everyone, and welcome to season two, episode fifteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Today we have David Anderson of Leadstra.

Welcome David!

Topics & Links

Intro: Who is Dave Anderson in life and business?Dave’s "why" in business and life Let's talk business! What your various business pursuits are, how you became involved, what markets you are serving.Positioning yourself and your business in an overcrowded digital market. How do you do it?What tips can you give small business leaders in building their brand digitally? How do they position themselves and companies as leaders?  Or what should they absolutely NOT be doing?Final thoughts 

Shannon’s (and Dave’s) Event At The End Of April. April, The 23rd: Piecing Together A Success Business

https://socl.bz/6R

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected]. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Seth and Shannon talk to the founder and former-CEO of Moz and the co-founder of Sparktoro, Rand Fishkin. He is also the author of "Lost and Founder" a book about his life as a startup founder and his adventures raising money and growing a business with venture capital.

Intro:

Seth: Hey, Everyone, and welcome to season two, episode fourteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Today we have the co-founder of a great new digital marketing intelligence tool, Sparktoro -- Rand Fishkin. He is the former founder of Moz, a SaaS SEO software company and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand is prolific on Twitter and very accessible. If you get a chance, definitely follow him on Twitter at @RandFish.

Welcome Rand!

Topics & Links

Tell us about your book Lost and Founder.What is Sparktoro? How is it different to the tools over at Moz?How are you approaching Sparktoro differently from what you did at Moz?What advice would you give small & mid-sized businesses entrepreneurs that you wish you had when you started at Moz?https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/

Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business

https://socl.bz/6R

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected].

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Seth and Shannon talk with marketing legend Mark Schaefer about his latest book Cumulative Advantage and how it applies to life and business.

Intro:

Seth: Hey, Everyone, and welcome to season two, episode thirteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Today we have Mark Schaefer on. Mark is a globally-recognized author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity.

He has advanced degrees in marketing and organizational development… holds seven patents… and is a faculty member of the graduate studies program at Rutgers University. 

He is the best-selling author of nine popular books… including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated publications in the marketing field.

We could go on and on about Mark, but let’s get on with the conversation.

Topics & Links

His Website: https://businessesgrow.com/His Books:

Cumulative AdvantageMarketing RebellionKnownThe Content CodeSocial Media ExplainedThe Tao of TwitterReturn on InfluenceBorn to BlogLessons: Essays to Help You Embrace the Chaos

What is the Cumulative Advantage?What inspired him to write the book?

Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business

https://socl.bz/6R

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected].

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode Seth and Shannon talk with Alex Hillman, who is quite a renaissance man. He is the co-founder of one of the original co-working spots in the nation, Indy Hall, in Philadelphia, PA. He is also the author of the Tiny MBA, and the co-founder of Stacking The Bricks, an educational company that helps entrepreneurs on their journey.

Preroll Ad: 

This business book is excellent: Tiny MBA (https://socl.bz/tinymba)

Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to season two, episode twelve of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Today we have Alex Hillman on the show. Alex is the co-founder of Indy Hall, one of the oldest (2006) co-working spaces in the nation (maybe the world). He is also the author of the the Tiny MBA (*full disclosure our title sponsor for this show, thanks Alex). He is also the co-founder of Stacking the Bricks, an e-learning course business for product-centered entrepreneurs.

Topics & Links

Who is Alex Hillman?IndyHall.orgWith the pandemic Indy Hall’s online coworking community has been growing beyond the Philadelphia-area.Open Hall!Tiny MBAHow did it come about? What’s the origin story? What is your favorite part of the book?Stacking the BricksWhat is it? What is 30x500? Who should enroll?

Shannon’s Event In April: Piecing Together A Success Business

https://socl.bz/6R

Shout Out (Ad)

Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Seth and Shannon discuss personas and how to use them. They also discuss how you can still be genuine and real online and be a persona.

Preroll Ad: 

Intro:

Seth: Hey, Everyone, and welcome the second season and the eleventh episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Topics & Links

Being authenticA difference between being a personna online and being in-authenticSpeaking to your target audience 

Shannon’s Event In March: Piecing Together A Success Business

https://socl.bz/6R

Seth and Shannon’s Recommendations

Seth

Looking for other great podcasts? Check out my curated list over at Podchaser

Shannon

Stop Checking Your Likes -- Shake off the need for approval and live an incredible life by Susie Moore

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great!

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Seth and Shannon talk about what small business owners need to know about digital marketing and how they should tackle what appears to be a gargantuan feat.

Intro:

Seth: Hey, Everyone, and welcome the second season and the tenth episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Topics & Links

Shannon’s Event In March: Piecing Together A Success Business

https://socl.bz/6R

Seth and Shannon’s Recommendations

Seth

The Matt Report Podcast → veteran content creator and director of content at Castos (our podcast hosting provider). Check out Matt Medeiros’ podcast!

Shannon

Local Podcasts. As small business owners, we need LOTS of knowledge...I promise there will be a podcast on what you are looking for.  Support your fellow business owners. Don’t know how to find them? LinkedIn...Search podcast...Use filters. While you are at it, connect with the podcaster and encourage them! Small business is better together!Seth’s 2 cents. Check out Podchaser to find local podcasts.

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.