Digital Marketing Dive

Title Sponsor

This business book is excellent: Tiny MBA (https://socl.bz/tinymba)

Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to the ninth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Topics & Links

RedditNewsletter CrewIndy HallTraffic Think TankMarketing JuntoCommunity.SwipeFiles.comLinkedIn GroupsFacebook GroupsCircle.coWordPressbbPressBuddyPressDiscourse

Come this Friday to Indy Hall @ Home Open Hall. Free online co-working. (First Friday of every month)

https://indyhall.org/open

Shannon’s Event In March: Piecing Together A Success Business

https://socl.bz/6R

Table for Four Virtual Networking

Shout Out (Ad)

Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Seth and Shannon’s Recommendations

Seth

Indy Hall @ Home

Shannon

The Art of Community by Charles Vogl

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode Seth and Shannon go deep on social media filters and how they reflect on your business.

Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba)

Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Shout Out (Ad)

Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Seth and Shannon’s Recommendations

Seth

Mark Schaefer’s book Cumulative Advantage

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Preroll Ad:

This business book is excellent: Tiny MBA (https://socl.bz/tinymba)

Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Shout Out (Ad)

Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Seth and Shannon’s Recommendations

Seth

Marketing Junto

Shannon

Start with Why by Simon Sinek and Business Brilliant by Louis Schiff

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) - Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to the sixth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

How do we stay up with all the changes to the algorithms across the web? From Google to Facebook, to Instagram to Linkedin. Everyone of these sites has an algorithm. Learning and staying on top of the changes can be a full time job.

What is a person to do?

Read, read, read. You follow it or you hire someone to do it for you. Do what you’re good at and hire for the rest.

Links To Resources We Talked About:

Google just realized a December Algorithm + This ArticleStoopInbox → A great way to consume newsletters. This is how Seth stays up on all the Algo changesFollow leaders in the spaces that affect you on Twitter.SearchLiaison on Twitter → Google’s outward facing account to announce things like an algorithm change.Seth’s SEO Twitter listInsights On Marketing post about the Google algorithm update

Shout Out (Ad)

Breesy Masks - Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Seth and Shannon’s Recommendations

Seth

BrowserStack -- This web app has saved me so much time with cross-browser and device testing. It’s great!

Shannon

Improved Together -- LinkedIn resource to promote content effectively. 

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba)

Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to the fifth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Links To Resources We Talked About:

WordPress.orgSquarespaceWixWebflow

Shout Out (Ad)

Breesy Masks - Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Seth and Shannon’s Recommendations

Seth

Swipefiles - Great membership site where you can go to view different teardowns of popular sites, landing pages, email blasts. From the design to the copy, this site helps improve how you market your brand as well as your clients’ brands. There is also a great forum community. Full of marketers and designers who are there to help.

Shannon

Traction Get a Grip on Your Business by Gino Wicken.

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode we talk about being authentic with your messaging on in business and in our personal lives online and on social media.

Intro:

Seth: Hey Everyone and welcome to the fourth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Links To Resources We Talked About:

Shannon on LinkedIn ← See examples of how Shannon is authentic on her social media.Authentic leadership and what it actually means articleWant to know how you stand? Check out this leadership quiz

Shout Out (Ad)

This business book is great: Tiny MBA (https://socl.bz/tinymba)Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Seth and Shannon’s Recommendations

Seth

StoopInbox.com - A place to get all your newsletters in a great, readable manner outside of your busy inbox. Android/iOSOn that note check out Seth’s newsletter InsightsOn.Marketing

Shannon

Mine isn’t an app today. My recommendation is the book Dare to Lead By Brene Brown

Outro:

Seth: Well that was great Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

Also, if you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We really appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The show notes and links to what we talked about are below:

Intro:

Seth: Hey Everyone and welcome to the third episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

In the last episode we went a bit off topic and discussed the very important topic of staying healthy and using technology to help us achieve that. This week we’re going to talk about helping small businesses not only get online, but thrive.

Shannon, you ready to rock?

Shannon: Let’s do it! Before we start diving in, can I just say something? Digital marketing is freaking scary!!! 

Seth: It definitely can be. But with the right plan, it doesn’t have to be.

Shannon: Seriously. You’ve seen my ineptitude when it comes to the mechanics of social media and websites… you’ve had to be my knight in shining armor more than once! For everyone listening, who shares my distaste for the details...take a deep breath. We are going to do this together!

Seth: Yea, we’re in this together.

Shannon: There are so many resources. So many paths to take for effective social media, and so many networks to utilize. How do you decide what’s best for you and your company?

Seth: It can be daunting. But planning it out can help. Also, remember, not all networks are needed to promote your business. Go where your customers are.

Shannon: I’ve found that it is of utmost importance for the small businesses that we work with to have a plan. A GOOD PLAN. Find someone to build a comprehensive plan for your business. Everything needs to work together. Social media, websites, email/text blasts, events, etc. The messaging needs to be consistent across all platforms. The messaging also needs to be consistent in its frequency. We are creating trust. Find someone who knows how to incorporate all of that into your marketing plan. If that isn’t something you can do right now, build a plan yourself temporarily until you can. 

Links To Resources We Talked About:

Shameless Plug: DIAM Business (Hey! Seth put that in here not Shannon)Posting to Instagram via the Vivaldi browser. (Seth’s quick tutorial on setting that up). **Note: You can only post pictures this way. Not videos.**Apps to make Social Media easierHootsuite (IG, LI, TW, FB, Pinterest)BufferTweetdeck (Free)Business.Facebook.com (A great way to manage your business presence on Facebook)Later.com (Instagram Scheduler)

Seth and Shannon’s App Recommendations

Seth

TapTapes.com -- A great way to discover new podcasts. Very much in beta, but really cool concept.s

Outro:

Seth: Well that was great Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

Also, if you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We really appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.