Digital Marketing Dive

Digital Marketing Dive

By Seth Goldstein & FriendsBusinessEntrepreneurshipMarketing
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Digital Marketing Dive episodes

  • Episode 32 - Season Finale - So Long Shawn and Thanks For All The Fish

    Hey Everyone! Welcome to the last episode of Season 1 of the Digital Marketing Dive. I’m Seth Goldstein, from Goldstein Media, with me, for the last time before he moves on to greener pastures is the KING OF THE INTERNET himself, Shawn Swaim of Shawn Swaim Consulting.

    Shawn, we're going to miss you buddy, but we're happy you're so busy. You'll come back and visit we hope. Pretty please a cherry on top!

    Today is a special episode. This is when we pass the co-host baton to Nicole Hallberg, aka Nicky. Nicole is a content marketer and copywriter based in the Philly area. At night she fights poor use of grammar as a superhero known as Grammar Girl.

    As many of you know, as I announced Nicky's involvement at the end of February.

    Welcome Nicky.

    This week we’re talking about the power of content in your digital marketing.

    This week we’re doing our favorite Internet finds:

    Shawn: Legends of eCommerce - NEW Podcast! Ohhh shiny!

    Seth: 4K Stogram

    Nicky: Daylio

    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

    So that’s it. It’s been fun! See you on the flip side!

    ---
    Send in a voice message: https://anchor.fm/digital-marketing-dive/message
    Support this podcast: https://anchor.fm/digital-marketing-dive/support
    43 min
  • Episode 31 – How To Write Social Media Posts That Don’t Suck
    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
    This week we’re talking about how to write social media posts that don’t suck.
    First, stop trying to sell shit
    Second, think about what your potential customer actually WANTS
    Hint: It’s not some kind of deal/coupon/special
    Finally, create content that’s VALUABLE to them.
    What’s truly “valuable?”
        Entertaining (make someone laugh)
        Educational (make someone think)
    Follow a routine of “three for you, one for me”
        Think Gary Vee’s Jab Jab Jab Right Hook
    This week we’re doing our favorite Internet finds:
    Shawn: Re-Mention: Canva
    Seth: MainWP
    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
    So that’s it. It’s been fun! See you on the flip side!
    —
    Send in a voice message: https://anchor.fm/digital-marketing-dive/message
    Support this podcast: https://anchor.fm/digital-marketing-dive/support
    0 min
  • Episode 31 – How To Write Social Media Posts That Don’t Suck
    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
    This week we’re talking about how to write social media posts that don't suck.
    First, stop trying to sell shit
    Second, think about what your potential customer actually WANTS
    Hint: It’s not some kind of deal/coupon/special
    Finally, create content that’s VALUABLE to them.
    What’s truly “valuable?”
        Entertaining (make someone laugh)
        Educational (make someone think)
    Follow a routine of “three for you, one for me”
        Think Gary Vee’s Jab Jab Jab Right Hook
    This week we’re doing our favorite Internet finds:
    Shawn: Re-Mention: Canva
    Seth: MainWP
    Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
    So that’s it. It’s been fun! See you on the flip side!
    ---
    Send in a voice message: https://anchor.fm/digital-marketing-dive/message
    Support this podcast: https://anchor.fm/digital-marketing-dive/support
    0 min
  • Episode 31 - How To Write Social Media Posts That Don't Suck

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

    This week we’re talking about how to write social media posts that don't suck.

    1. First, stop trying to sell shit
    2. Second, think about what your potential customer actually WANTS
    3. Hint: It’s not some kind of deal/coupon/special
    4. Finally, create content that’s VALUABLE to them.
    5. What’s truly “valuable?”
    6.     Entertaining (make someone laugh)
    7.     Educational (make someone think)
    8. Follow a routine of “three for you, one for me”
    9.     Think Gary Vee’s Jab Jab Jab Right Hook

      10. This week we’re doing our favorite Internet finds:

      Shawn: Re-Mention: Canva

      Seth: MainWP

      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

      So that’s it. It’s been fun! See you on the flip side!


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      26 min
    10. Episode 31 - How To Write Social Media Posts That Don't Suck

      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

      This week we’re talking about how to write social media posts that don't suck.

      1. First, stop trying to sell shit
      2. Second, think about what your potential customer actually WANTS
        3. Hint: It’s not some kind of deal/coupon/special
      3. Finally, create content that’s VALUABLE to them.
        4. What’s truly “valuable?”
            Entertaining (make someone laugh)
            Educational (make someone think)
        1. Follow a routine of “three for you, one for me”
          2.     Think Gary Vee’s Jab Jab Jab Right Hook

          This week we’re doing our favorite Internet finds:

          Shawn: Re-Mention: Canva

          Seth: MainWP

          Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

          So that’s it. It’s been fun! See you on the flip side!

          ---
          Send in a voice message: https://anchor.fm/digital-marketing-dive/message
          Support this podcast: https://anchor.fm/digital-marketing-dive/support
          24 min
        2. Episode 30 – BLOOD, DEATH, DESTRUCTION AND OTHER ACTION MOVIE THEMES
          Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
          It’s our 30th episode. We made it! Let’s see if we can come up with 30 more!
          This week we’re talking about how to recover your SEO after Google goes crazy with the algorithm updates.
          We wanted to make this episode because of some new stats that have come out about SEO… In 2012 people thought Google was crazy because they updated the algorithm on average 3 times per day… Today, in 2020, that number is up to 9 times per day.
          Understand that fluctuations are natural… so chill out, grab a beer, and your rankings will likely recover. (As long as you’re not doing anything that is inherently risky)
          Preemptively eliminate the risky baggage. If you partook in “sub-par” SEO efforts in the past and Google has not dinged you yet, count your lucky stars and start removing the negative stuff
          Look for keyword stuffed pages & blog posts
          Analyze your backlink profile
          Start adding new, baller ass (that’s Shawn speak for “high quality”) content. The best antidote to bad SEO is Good SEO.
          This week we’re doing our favorite Internet finds:
          Shawn: Acorns
          Seth: Rev
          Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
          So that’s it. It’s been fun! See you on the flip side!
          ---
          Send in a voice message: https://anchor.fm/digital-marketing-dive/message
          Support this podcast: https://anchor.fm/digital-marketing-dive/support
          0 min
        3. Episode 30 - BLOOD, DEATH, DESTRUCTION AND OTHER ACTION MOVIE THEMES

          Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

          It’s our 30th episode. We made it! Let’s see if we can come up with 30 more!

          This week we’re talking about how to recover your SEO after Google goes crazy with the algorithm updates.

          We wanted to make this episode because of some new stats that have come out about SEO… In 2012 people thought Google was crazy because they updated the algorithm on average 3 times per day… Today, in 2020, that number is up to 9 times per day.

          1. Understand that fluctuations are natural… so chill out, grab a beer, and your rankings will likely recover. (As long as you’re not doing anything that is inherently risky)
          2. Preemptively eliminate the risky baggage. If you partook in “sub-par” SEO efforts in the past and Google has not dinged you yet, count your lucky stars and start removing the negative stuff
          3. Look for keyword stuffed pages & blog posts
          4. Analyze your backlink profile
          5. Start adding new, baller ass (that’s Shawn speak for “high quality”) content. The best antidote to bad SEO is Good SEO.

            6. This week we’re doing our favorite Internet finds:

            Shawn: Acorns

            Seth: Rev

            Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

            So that’s it. It’s been fun! See you on the flip side!


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            31 min
          6. Episode 30 - BLOOD, DEATH, DESTRUCTION AND OTHER ACTION MOVIE THEMES

            Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

            It’s our 30th episode. We made it! Let’s see if we can come up with 30 more!

            This week we’re talking about how to recover your SEO after Google goes crazy with the algorithm updates.

            We wanted to make this episode because of some new stats that have come out about SEO… In 2012 people thought Google was crazy because they updated the algorithm on average 3 times per day… Today, in 2020, that number is up to 9 times per day.

            1. Understand that fluctuations are natural… so chill out, grab a beer, and your rankings will likely recover. (As long as you’re not doing anything that is inherently risky)
            2. Preemptively eliminate the risky baggage. If you partook in “sub-par” SEO efforts in the past and Google has not dinged you yet, count your lucky stars and start removing the negative stuff
              1. Look for keyword stuffed pages & blog posts
              2. Analyze your backlink profile
              3. Start adding new, baller ass (that’s Shawn speak for “high quality”) content. The best antidote to bad SEO is Good SEO.

                4. This week we’re doing our favorite Internet finds:

                Shawn: Acorns

                Seth: Rev

                Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

                So that’s it. It’s been fun! See you on the flip side!

                ---
                Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                Support this podcast: https://anchor.fm/digital-marketing-dive/support
                29 min
              4. DMD 29 Reputation Mangement Advice From A Scam Artist
                Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
                This week we’re talking about reputation management.
                Remove the emotion from the situation
                Reply using facts, nothing else.
                Don’t offer some kind of compensation/free meal/etc.
                This week we’re doing our favorite Internet finds:
                Shawn: Cameo
                Seth: Insights On Tech
                Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
                So that’s it. It’s been fun! See you on the flip side!
                —
                Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                Support this podcast: https://anchor.fm/digital-marketing-dive/support
                0 min
              5. DMD 29 Reputation Mangement Advice From A Scam Artist
                Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
                This week we’re talking about reputation management.
                Remove the emotion from the situation
                Reply using facts, nothing else.
                Don’t offer some kind of compensation/free meal/etc.
                This week we’re doing our favorite Internet finds:
                Shawn: Cameo
                Seth: Insights On Tech
                Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
                So that’s it. It’s been fun! See you on the flip side!
                ---
                Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                Support this podcast: https://anchor.fm/digital-marketing-dive/support
                0 min

              About Digital Marketing Dive

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              The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.