Digital Marketing Dive

Digital Marketing Dive

By Seth Goldstein & FriendsBusinessEntrepreneurshipMarketing
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Digital Marketing Dive episodes

  • DMD 29 Reputation Mangement Advice From A Scam Artist

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

    This week we’re talking about reputation management.

    1. Remove the emotion from the situation
    2. Reply using facts, nothing else.
    3. Don’t offer some kind of compensation/free meal/etc.

      4. This week we’re doing our favorite Internet finds:

      Shawn: Cameo

      Seth: Insights On Tech

      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

      So that’s it. It’s been fun! See you on the flip side!


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      30 min
    4. Episode 28 – How to be Creepy and Get More Customers
      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
      This week we’re talking about being a total creep.
      What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them.
      Speaking their language. Use the words that they use, not industry jargon.
      Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem.
      Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply.
      This week we’re doing our favorite Internet finds:
      Shawn:  Put your phone away for a little bit
      Seth: HIO Social — Hit It Off — Business Networking App
      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
      So that’s it. It’s been fun! See you on the flip side!
      —
      Send in a voice message: https://anchor.fm/digital-marketing-dive/message
      Support this podcast: https://anchor.fm/digital-marketing-dive/support
      0 min
    5. Episode 28 – How to be Creepy and Get More Customers
      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
      This week we’re talking about being a total creep.
      What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them.
      Speaking their language. Use the words that they use, not industry jargon.
      Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem.
      Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply.
      This week we’re doing our favorite Internet finds:
      Shawn:  Put your phone away for a little bit
      Seth: HIO Social -- Hit It Off -- Business Networking App
      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
      So that’s it. It’s been fun! See you on the flip side!
      ---
      Send in a voice message: https://anchor.fm/digital-marketing-dive/message
      Support this podcast: https://anchor.fm/digital-marketing-dive/support
      0 min
    6. Episode 28 - How to be Creepy and Get More Customers

      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

      This week we’re talking about being a total creep.

      What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them.

      1. Speaking their language. Use the words that they use, not industry jargon.
      2. Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem.
      3. Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply.

        4. This week we’re doing our favorite Internet finds:

        Shawn: Put your phone away for a little bit

        Seth: HIO Social -- Hit It Off -- Business Networking App

        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

        So that’s it. It’s been fun! See you on the flip side!


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        22 min
      4. Episode 28 - How to be Creepy and Get More Customers

        Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

        This week we’re talking about being a total creep.

        What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them.

        1. Speaking their language. Use the words that they use, not industry jargon.
        2. Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem.
        3. Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply.

          4. This week we’re doing our favorite Internet finds:

          Shawn:  Put your phone away for a little bit

          Seth: HIO Social -- Hit It Off -- Business Networking App

          Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

          So that’s it. It’s been fun! See you on the flip side!

          ---
          Send in a voice message: https://anchor.fm/digital-marketing-dive/message
          Support this podcast: https://anchor.fm/digital-marketing-dive/support
          21 min
        4. Episode 27 – Google Analytics for Small Businesses (Rant Included)
          Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
          This week we’re talking about practical Google Analytics for Small Businesses.
          Before you dive in, understand there is a TON of data in there and it can be overwhelming. The  purpose of this episode is to narrow down the data you look at so that you can make better informed decisions without wanting to pull your hair out.
          Traffic by Source – look at what area is getting you traffic compared to previous time frames
          Side note… it’s important to make sure you look at this information in a realistic time frame. For example, if you compare January to the pre-holiday rush, it’d be depressing.
          Bounce Rate/time on site – if people are leaving right away, you know that your message is not resonating. This is where we go with that ol’ school “gut” metric. If you don’t think your website looks good, your audience probably doesn’t either. Put yourself in their shoes.
          Traffic by Landing Page – This is an easy way of identifying what is and isn’t working on a molecular level. This is an indicator of SEO success as well as acting like a magnifying glass to what needs to be improved from a content perspective.
          This week we’re doing our favorite Internet finds:
          Shawn: Instacart (fuck going grocery shopping)
          Seth: The Creative Curve by Allen Gannett
          Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
          So that’s it. It’s been fun! See you on the flip side!
          —
          Send in a voice message: https://anchor.fm/digital-marketing-dive/message
          Support this podcast: https://anchor.fm/digital-marketing-dive/support
          0 min
        5. Episode 27 – Google Analytics for Small Businesses (Rant Included)
          Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
          This week we’re talking about practical Google Analytics for Small Businesses.
          Before you dive in, understand there is a TON of data in there and it can be overwhelming. The  purpose of this episode is to narrow down the data you look at so that you can make better informed decisions without wanting to pull your hair out.
          Traffic by Source - look at what area is getting you traffic compared to previous time frames
          Side note… it’s important to make sure you look at this information in a realistic time frame. For example, if you compare January to the pre-holiday rush, it’d be depressing.
          Bounce Rate/time on site - if people are leaving right away, you know that your message is not resonating. This is where we go with that ol’ school “gut” metric. If you don’t think your website looks good, your audience probably doesn’t either. Put yourself in their shoes.
          Traffic by Landing Page - This is an easy way of identifying what is and isn’t working on a molecular level. This is an indicator of SEO success as well as acting like a magnifying glass to what needs to be improved from a content perspective.
          This week we’re doing our favorite Internet finds:
          Shawn: Instacart (fuck going grocery shopping)
          Seth: The Creative Curve by Allen Gannett
          Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
          So that’s it. It’s been fun! See you on the flip side!
          ---
          Send in a voice message: https://anchor.fm/digital-marketing-dive/message
          Support this podcast: https://anchor.fm/digital-marketing-dive/support
          0 min
        6. Episode 27 - Google Analytics for Small Businesses (Rant Included)

          Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

          This week we’re talking about practical Google Analytics for Small Businesses.

          • Before you dive in, understand there is a TON of data in there and it can be overwhelming. The purpose of this episode is to narrow down the data you look at so that you can make better informed decisions without wanting to pull your hair out.
          • Traffic by Source - look at what area is getting you traffic compared to previous time frames
          • Side note… it’s important to make sure you look at this information in a realistic time frame. For example, if you compare January to the pre-holiday rush, it’d be depressing.
          • Bounce Rate/time on site - if people are leaving right away, you know that your message is not resonating. This is where we go with that ol’ school “gut” metric. If you don’t think your website looks good, your audience probably doesn’t either. Put yourself in their shoes.
          • Traffic by Landing Page - This is an easy way of identifying what is and isn’t working on a molecular level. This is an indicator of SEO success as well as acting like a magnifying glass to what needs to be improved from a content perspective.

            • This week we’re doing our favorite Internet finds:

            Shawn: Instacart (fuck going grocery shopping)

            Seth: The Creative Curve by Allen Gannett

            Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

            So that’s it. It’s been fun! See you on the flip side!


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            27 min
          • Episode 27 - Google Analytics for Small Businesses (Rant Included)

            Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

            This week we’re talking about practical Google Analytics for Small Businesses.

            • Before you dive in, understand there is a TON of data in there and it can be overwhelming. The  purpose of this episode is to narrow down the data you look at so that you can make better informed decisions without wanting to pull your hair out.
            • Traffic by Source - look at what area is getting you traffic compared to previous time frames
              • Side note… it’s important to make sure you look at this information in a realistic time frame. For example, if you compare January to the pre-holiday rush, it’d be depressing.
              • Bounce Rate/time on site - if people are leaving right away, you know that your message is not resonating. This is where we go with that ol’ school “gut” metric. If you don’t think your website looks good, your audience probably doesn’t either. Put yourself in their shoes.
              • Traffic by Landing Page - This is an easy way of identifying what is and isn’t working on a molecular level. This is an indicator of SEO success as well as acting like a magnifying glass to what needs to be improved from a content perspective.

                • This week we’re doing our favorite Internet finds:

                Shawn: Instacart (fuck going grocery shopping)

                Seth: The Creative Curve by Allen Gannett

                Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

                So that’s it. It’s been fun! See you on the flip side!

                ---
                Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                Support this podcast: https://anchor.fm/digital-marketing-dive/support
                25 min
              • Episode 26 – To Use Sharing Pods Or Not
                Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
                We have a great episode for you today, even though it’s just us.
                Topic: How make sure your content get seen and engaged with on Social Media.
                Start up a sharing pod on LinkedIn
                Take specific people in photos on IG
                Start up a Facebook Group with trusted partners to share out your latest posts so they can find them and share them with their network.
                This week we’re doing our favorite Internet finds:
                Shawn: Opti-Greens by 1st Phorm
                Seth: Product Hunt & Firefox’s Newest Release version 70
                Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
                So that’s it. It’s been fun! See you on the flip side!
                ---
                Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                Support this podcast: https://anchor.fm/digital-marketing-dive/support
                0 min

              About Digital Marketing Dive

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              The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.