Digital Marketing Fastlane

Today we do a brand audit of Monday.com. Monday.com is a work operating system that enables organizations to build custom workflow apps in a code-free environment - to run projects, processes, and everyday work. As of 2020, the company serves 100,000 organizations from around 200 vertical markets, including many non-technical organizations. Learn how they are using Facebook Ads to scale.

Youtube Video - https://youtu.be/-CBTB1eedgw

Today You Will Learn About:

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

https://monday.com/

Today we do a brand audit of Territory Foods, a healthy meal subscription DTC brand. Learn how they are using Facebook Ads to scale.

Youtube Video Review - https://youtu.be/LYnivtFgycM

Today You Will Learn About:

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Territory Foods is great tasting food, made from the really good stuff, by local chefs and artisans we admire, with lots of variety and choice

https://www.territoryfoods.com/

Today we do a brand audit of Magic Spoon a keto-friendly DTC brand. Learn how they are using Facebook Ads to scale. 

Today You Will Learn About:

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Magic Spoon is a delicious cereal for adults that's high in protein but low in carbs and calories.

The cereal is keto-friendly and non-GMO, and free from gluten, grain, wheat, soy, and artificial sweeteners.

Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock.com. At Overstock, he developed expertise in SEO, and managed everything from pricing algorithms to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, UT where he loves to ski, bike, play golf, and throw tennis balls for his dog, James.

The organic search channel was a huge priority during his time at Overstock. They were competing against Amazon and the stakes were incredibly high. After a year or so of disappointing results and critical time wasted working with agencies and consultants, they brought efforts in house in the mid to late 2000s. Their research concluded that SEO was fundamentally a technical problem revolving around how well websites communicate with Google’s Search Bots. Armed with this thesis, they developed a strategy and deployed tactics, like structured data markup, that grew the channel from $0 to $300 million in a few short years. It was a great run. When the dust settled, Geoff realized he had an opportunity to improve the SEO industry as a whole and help large and small businesses in virtually every vertical achieve their own success.

https://www.linkedin.com/in/geoff-atkinson-7311872/

Experienced digital marketer with a proven track record scaling direct-to-consumer online marketing efforts, particularly utilizing Facebook and Instagram Ads.

Coronavirus and e-commerce: It’s complicated

While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook.

The assumption that Coronavirus, social distancing and staying home will boost e-commerce is widely held among digital marketing experts. However, early findings suggest the reality will be somewhat more complicated.

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Underground Ecom is a rapidly growing Email marketing agency specializing in helping eCommerce businesses reach their full potential through email. We help global brands achieve an extra 20-30% in total revenue using our data-driven email marketing strategies.

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

About The Learning Phase

The Facebook ads delivery system uses machine learning to optimize your results. Each time one of your ads is shown, the delivery system learns more about the best people to target, times of day to show the ad, and placements and creatives to use. The more an ad is shown, the better the delivery system becomes at optimizing the ad's performance.

The learning phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set – actively trying different audiences, placements and more – so performance has not yet stabilized. The learning phase occurs when you create a new ad set or make a significant edit to an existing ad or ad set.

Exiting The Learning Phase

Ad sets exit the learning phase as soon as their performance stabilizes. Typically, performance stabilizes after an ad set receives around 50 optimization events within a 7-day period.

If your ad set isn't getting enough optimization events to exit the learning phase (or if the delivery system predicts that it won't receive enough optimization events in the future), the Delivery column reads "Learning limited".

Manual optimizations (edits) are a leading contributor to ad sets not exiting the learning phase. The certain campaign, ad set, and ad edits reset the learning phase. These are the edits that will cause an ad set to re-enter the learning phase:

Campaign

- Budget (depending on magnitude)

Ads

- Any change

Ad sets

- Targeting

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Chase brings a unique and advantageous perspective to email marketing having experience in almost every aspect of email (from eCommerce email marketing to cold email marketing to even building and scaling email newsletters and everything in-between).

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Reggie Paquette is the marketing manager at Revealbot.

Revealbot is a digital ad automation tool for Facebook, Google, and Snapchat ads.

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/