Digital Marketing Happy Hour

We hear about influencer marketing all the time, but have you ever wanted to learn how to get started as a micro influencer? Which social media platforms are best for micro influencers? It may not be exactly what you think.

Here's a hint: video is where it's at.

But how long should your video be?

Hashtags - yes, of course, but don't use the most general hashtags that are broad in scope.

Does going Live on video make that much of a difference?

How often should you post content?

Christopher Casale and Ryan interview with Evan Morgenstein on why micro influencers are the next entrepreneurs. Evan shares his vast knowledge and experience with us, including several takeaways you can implement today to help you get started!

Have you ever wanted to leverage LinkedIn to create strong business relationships? What are the biggest pitfalls to avoid while growing your network?

In this episode, Chris Casale and Ryan Smith interview Nathaniel Bibby, a global LinkedIn expert who is going to tell you the exact proven strategies he uses to boost his brand, the importance of social proof, his personal success stories to help your business drive revenue, and some of the biggest pitfalls to avoid!

Nat delivers tons of value in this solutions-packed discussion.

There's an old adage that goes ‘none of us like to be sold, but we all like to buy’.

We like to purchase, but we like to be the ones that hold the cards when it comes to that decision-making. So when we talk authenticity it's giving that power to your customers, being authentic in your messaging so that they can find the information that best serves that.

Listen and learn the 3 key elements to building trust and influence in your marketing messaging, regardless of what platform you communicate.

Once trust is established with your audience, your #brand will be top-of-mind when they are ready to buy.

Stay empathetic, consistent and transparent in your messaging and always - you do you.

What is social proof? Why is it important to you and your business?

Christopher Casale and Ryan Smith have another great discussion with Damon Burton to talk about the value of social proof and strategies you can employ to get better engagement for your business.

Social proof is overlooked by a lot of SMBs, entrepreneurs and startups.

Have you ever wondered what it was like to launch a business during the Great Recession? Have you ever had to navigate the challenges of working with clients? How are your experiences in #SEO from an agency perspective similar or different than your peers in the industry?

In this week's Digital Marketing Happy Hour Christopher Casale and Ryan Smith speak with Damon Burton, a leading authority in search engine optimization (SEO), and he is going to offer his critical SEO pillars that every business needs to follow in order to succeed.

You're getting ready to run a new digital marketing campaign, what's the first thing you should do? How do you plan a marketing campaign that focuses on results? We'll discuss common issues and solutions with your campaign objectives and goals; plus, how you should develop your marketing strategy and tactics. In this episode, Chris and Ryan discuss the five proven steps you should take with each marketing campaign to ensure a repeatable pattern of success.

Using data to inform your business decisions allows you to take opinion out of the equation. Data works for more than just business goals. It can, and should, guide your SEO strategy as well. In this episode, Chris and Ryan discuss how to sift through your data, identify what analytics tools to use and how to find key insights that lead to a strong organic marketing strategy.

You know content is important, but how do you know what content to create? What tools should you use to evaluate how your organic strategy is performing? In this episode, Chris and Ryan discuss the basics of a strong organic strategy, how to evaluate your data, and what tools are available.

The coronavirus (COVID-19) has forced many businesses to shut down and local, state, and national governments have required organizations to allow individuals to work remotely if able to do so. Are all businesses able to make the switch? What does a digital transformation mean and is your company prepared? In this episode, Chris and Ryan discuss the people, processes and tools/technology required to make a successful digital transformation.

Should I be developing different content during a pandemic? What are other businesses doing to get their message out in the midst of COVID-19? In this episode, Chris and Ryan share 5 strategic areas to focus on to develop the right content at the right time for your audience.