Digital Marketing Happy Hour

Traditionally, Super Bowl ad spots sell out quickly as big brands look to make a splash at one of the most-watched events of the year. However, this year has brought big changes to consumer behavior, causing brands to adapt their marketing strategy.

In this episode, Chris Casale and Ryan Smith discuss who's advertising this year, who's sitting it out (ad spots are selling for $5.5 million dollars for a 30-second window), who's taking advantage of the opportunity, and what you can do when you don't have the budget.

Should you be worried about the new privacy features in iOS14 and how they impact advertising? Is GDPR only applicable in the EU and are there other privacy laws you should be aware of? In this episode, Chris Casale and Ryan Smith chat with privacy expert Punit Bhatia about all the new privacy laws, what consumers need to be aware of, and how businesses can be transparent while still advertising their products and services effectively.

Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 1, 2021.

Why are movies so much fun yet most content so boring? How can you create better content that still drives business? In this episode, Chris Casale and Ryan Smith talk with Kristina Paider about the three key components of a Hollywood story, why character DNA is so important, and how you can create better content for your business or brand using this same approach.

In June 2020, Apple announced there will be changes to the iOS 14 update that will require that all apps in the App Store show a prompt to iOS 14 users in accordance with their AppTrackingTransparency framework. What does this mean for advertisers? What is the issue with Facebook? In this episode, Chris and Ryan review the impact of the changes, discuss the disagreement with Facebook, and share ideas to help you evolve your advertising strategy for these new privacy laws.

Should I be using Facebook Ads for awareness and lead generation at the top of the marketing funnel or conversions at the bottom of the marketing funnel? What is the best way to remarket to my leads? In this episode, Chris and Ryan chat with Bob Regnerus about deep funnel marketing strategies, why Facebook is one of the best social media platforms for remarketing and conversions, and which common pitfalls to avoid. You'll learn the playbook directly from the author of the Ultimate Guide to Facebook Advertising.

Are you struggling to get results with your Facebook Ads campaign? The algorithm used by Facebook has changed, which means if you don't modernize your strategy, you may be missing out. In this episode, Chris Casale and Ryan Smith chat with Salome Schillack about her easy-to-follow Facebook Ads strategy that will help you find your audience and optimize your results. You’ll learn all about Salome’s process, which has evolved with Facebook to focus on increasing engagement and generating conversions.

2020 was a roller coaster of year with many challenges for all of us, both personally and professionally. Despite the many challenges, we are choosing to end the year feeling a strong sense of gratitude. We are grateful to you, the listeners of Digital Marketing Happy Hour, as well as the many guests who joined us in 2020. In this episode, Chris and Ryan break down the "Best of Digital Marketing Happy Hour 2020" featuring guest highlights and important takeaways, including Jay Baer, Scott Brinker, Neal Schaffer and many more.

This is a story all about how our life got flipped, turned upside down. Just kidding, that's another story. But if you take a minute and sit right there, in this episode, Chris and Ryan share the story of how they met, how they started working together, and how the Digital Marketing Happy Hour was born. If you want a few laughs and some inspiration on how to stop holding yourself back, this is the episode for you!

COVID-19 has dragged consumers and businesses alike through a digital transformation. However, are these new behaviors here to stay or will some of them revert to the 'old' normal? In this episode, Chris Casale and Ryan Smith break down the 5 major shifts in consumer behavior that are here to stay and how your business can react and benefit.