Digital Marketing Master

Abby interviews Brian Hansford, VP of Growth at LiveRamp, on this episode of Digital Marketing Master. Hansford shares his personal journey from inside sales to marketing and highlights the value of working with SDR teams. He also discusses the challenges of engaging customers earlier in their decision-making process and the importance of relevance and context in marketing.

On this episode of Digital Marketing Master, Carrie Kelly, VP of Global Integrated Marketing at Commvault, shares her insights on the importance of continuous learning and adapting to changes in the marketing industry. She highlights the value of transitioning between companies and learning from both startups and large corporations. Carrie also encourages listeners to persevere through setbacks and not let them define their career.

Join Abby and Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham, on this episode of Digital Marketing Master. They discuss the power of inbound marketing and finding a balance between autonomy and structure in a fast-growing organization. Seymour encourages those new to the marketing industry to persevere and gain experience before pursuing their dream job, and shares his aha moments in his career, including the need to sometimes rely on instinct over data.

On this episode of Digital Marketing Master, Abby interviews Nicole Belanger, Vice President of Global Channel Marketing for OneStream Software. Nicole shares her 20-year journey in technology and marketing, emphasizing the importance of failing gracefully and being open to change in order to improve marketing strategies. They also discuss the challenges of staying ahead of the curve in marketing and the impact of the pandemic on marketing plans.

On this episode of the podcast, Abby interviews Sayo Martin, the CMO of Cyber & Strategic Risk at Deloitte, who shares her non-traditional career path in marketing and the importance of bringing personal experiences to work. Sayo also discusses Maslow's hierarchy of needs and how it can be used to understand universal motivators in marketing.

Abby interviews Harish Munagala, Director of Marketing Operations & Analytics at Quest Software. Harish tells Abby about his passion for systems and analytics, explaining how those work toward business enhancement. Also, he describes what it means to be a Marketing Director for Operations and Analytics.

Abby interviews Roland Polzin, co-founder and CMO at Wing Assistant. Roland tells Abby about coming from Germany to the US for an MBA; then finding a demand that pushed him to co-found a software company that gathers talent from around the globe to provide tailored solutions to their clients' needs.

Abby sits down with Christy Willingham, formerly Senior Director and Head of Global Marketing at DTS - Xperi Inc. Christy tells us what it means to lead Global Marketing for a brand of many. She discusses the need to always be one step ahead, working with clients, and growth for all through skilled empathy.

Abby interviews Vibhuti Garg, Senior Product Marketing Manager at Cisco Security. Vibhuti explains how security is no longer an option but a must for all organizations. With a long career path in IT management and security, Vibhuti spotlights how building trust relationships with each client, providing real value, and tailoring solutions to their needs is today's best marketing.

Abby sits with Robert Mendoza, VP of Sales at iHeartMedia, America's number-one audio company. Robert tells Abby how they serve with their partners to achieve their advertisement goals while providing the best musical experience to the audio platform users. It's all about engaging audiences and delivering holistic marketing experiences to get the best results on both ends!