Digital Marketing Master

On this episode of Digital Marketing Master, Abby interviews Jessie Wu, Head of Account-Based Marketing at Autodesk Construction Solutions. Wu shares her personal journey in marketing and emphasizes the importance of account based marketing as a B2B strategy. She also discusses the challenges of scaling ABM programs in larger organizations and the need for cross-functional collaboration. Don't miss this insightful conversation!

On this episode of Digital Marketing Master, Abby interviews Theresa Gage, Senior VP for Sponsorship Marketing & Talent Relations at Cumulus-Westwood One. They discuss the challenges of staying ahead of the curve in podcasting and the evolution of media. They also explore the impact of COVID-19 on media consumption and the rise of podcasting and streaming platforms.

On this episode of Digital Marketing Master, Abby interviews Emily Border, Director of Global Demand Marketing at Cradlepoint. Emily shares her passion for account-based marketing and how it helps generate leads and revenue for the company. She also talks about the importance of being customer-centric and aligning marketing tactics with the needs of the business.

On this episode of Digital Marketing Master, Abby interviews Christopher Connolly, SVP, Chief Marketing Officer for the San Diego Padres. Connolly shares his passion for creating memorable experiences for fans and targeting a broader audience beyond just core baseball fans. He emphasizes the importance of creating lifelong fans through memorable experiences and advises young people to follow their passions. Join Abby and Christopher as they discuss the Padres' recent success and how they are leveraging it to attract a broader audience.

On this episode of Digital Marketing Master, Abby interviews Jacqueline Woods, CMO at Teradata. Woods shares her unique career path, emphasizing the importance of understanding how a company makes money and building relationships with finance teams. She also discusses the value of telling relatable stories to drive outcomes and the importance of pricing in the marketplace.

Join Abby and Ryan Craig, Assistant VP of Marketing at Amerisure Insurance, on this episode of Digital Marketing Master. They explore the world of marketing and how it can make a difference in people's lives. Ryan shares his insights on the technical and creative sides of marketing, emphasizing the importance of personalizing engagement to solve specific challenges for customers. They also discuss the power of human connection in a world dominated by machines.

On this episode of Digital Marketing Master, Abby interviews Hayley Buckner, Global Strategy Business Director for Microsoft. Buckner shares her unique career journey and emphasizes the importance of digital transformation and innovation in marketing. She also discusses the potential of AI in marketing and the importance of emotional intelligence in remote work.

On this episode of Digital Marketing Master, Abby interviews Joe Bresler, Chief Digital Strategist for Rockridge Digital. Bresler discusses his consultancy's approach to helping organizations leverage digital marketing and associated technologies to expand into new markets, increase revenue, improve operating efficiencies, and delight users. He also highlights the importance of understanding customers and prospects to provide better service and achieve customer delight.

On this episode of Digital Marketing Master, Abby interviews Nataliia Bubniuk, Head of Marketing for North America at Intellias. They discuss the importance of precision in B2B marketing and the need to engage with customers through multiple channels. Nataliia shares her experience of working through the challenges of the invasion of Ukraine and how her company prioritizes people and employees.

On this episode of Digital Marketing Master, Abby interviews Courtney Craig, Senior Team Lead for Retail Product Marketing at Shopify. Courtney shares her passion for storytelling and the challenges of optimizing digital channels. She also discusses the importance of messaging development and being a supportive leader.