Abby interviews Jon Miller, CMO at Demandbase and cofounder at Engagio and Marketo. Jon explains the four steps companies need to follow to engage with those leads that will drive business. Jon talks about the importance of creating a holistic buying journey, from beginning to end, that will enhance the relationship and create real opportunities.

Abby interviews Tina Eskridge, seasoned marketing expert. Tina discusses her experience leading teams with passion, personalization, and keeping Marketing pillars alive while celebrating every victory. To her, those pillars are clear: build a solid trust-based client relationship, create, drive, and evolve!

Abby sits with Sean Schnipper, Director of Marketing at Transervice Logistics. Sean talks about how, as marketers, we must be on top of the greatest features and possibilities in the field. Abby and Sean discuss the bond between marketing and revenue. The puzzle that should drive strategy is thinking and bringing new ways to improve that connection.

Sarah sits with Mark Kilens, CMO of Airmeet. Mark and his team drive event engagement through a planned strategy to successfully cover all three chapters of an event: the before, during, and after. Sarah and Mark discuss how marketers must apply strategy as a fundamental approach in the field. Staying ahead, rethinking, and moving forward with evolution is crucial to achieving strategies that will make a difference!

Abby sits with Phil Mickey, Vice President of Global Marketing & Communications at MarketStar, a leader in outsourced inside sales. Phil highlights the importance of a tailored marketing strategy that carefully combines tech opportunities with core marketing values for ultimate success.

Abby interviews Howard Kravitz, CMO at global law firm Winston & Strawn LLP, which runs offices within today's most prominent economic centers. Howard discusses the importance of building genuine trust in relationships as a key marketing approach.

Sarah sits down with Lucas Welch, Vice President of Corporate Marketing at Highspot. Lucas and his team empower companies to elevate customer conversations that drive strategic growth. Sarah and Lucas discuss the importance of staying one step ahead and seeing through so-called "watermelon metrics" in measuring customer experience metrics.

Abby interviews Thomas Heiss, Executive Director of Marketing and Partnerships at Condé Nast. Thomas discusses the "half producer, half manager" nature of his role, and provides insights around authentic content marketing.

Kurt interviews Roland Wyn Jones, Senior Director, Head of Content at Columbia Business School. The two discuss marketing in the education space, the importance of alumni as an audience, and using innovative storytelling to stand out.

Sarah interviews Cristina Porter, Director of Brand and Digital Marketing at Mohawk Group, the commercial division of floor covering manufacturer Mohawk Industries. Cristina discusses storytelling as a product marketing tool, and Mohawk's corporate digital transformation.