In this episode, Michael Letschin talks about his role as Senior Director of Solutions Marketing at Commvault, and how it differs from traditional product marketing. He explains how his team creates messaging and content to address major issues faced by enterprises and how they work with the sales and partner teams to translate it. Michael also shares his thoughts on the human-AI partnership in marketing and how AI can help content creators.

On this episode of Digital Marketing Master, Tara DePaepe shares her journey from a PR major to a marketing expert. She talks about the importance of customer service and being data-driven in B2B marketing. Tara also discusses the challenges of marketing TreviPay's complex B2B payment solutions and how they use technology to create a seamless payment process for their clients.

On this episode, Daniel DeZutter, VP of Solution Engineering for Oracle Marketing Cloud, shares his insights on the importance of data in today's marketing landscape and how it drives engagement and revenue. He also discusses the evolution of marketing and how data has become the foundation for everything that marketers do today. Join us for a fascinating discussion on the role of data in marketing!

On this episode of Digital Marketing Master, Abby interviews James Weaver, Senior Director of Product Marketing at Cradlepoint, as they discuss the importance of transparency and culture in marketing. They also touch on the challenges of launching new products and the need for a strong foundation in understanding unique customer problems and competition.

On this episode of Digital Marketing Master, Filippa Noghani, Associate VP of Marketing at SoftServe, shares her inspiring career journey in fintech. She emphasizes the importance of mentorship, leadership, and integrated marketing channels. Noghani also sheds light on the challenges faced by women in leadership roles in the fintech industry and the need for empowering them.

On this episode of Digital Marketing Master, Kayla Green, Head of Media for KRAFTON, shares her insights on the changing landscape of paid media and how KRAFTON meets their audience where they are. She also talks about the power of fandom and how it can bring about positive change in the world.

On this episode of Digital Marketing Master, Abby interviews Jeff Fleischman, CMO & Digital Growth Partner at Altimetrik. They discuss the importance of customer experience, building a brand, creating effective marketing strategies, data privacy and security, and demonstrating a return on investment for marketing investments.

On this episode of Digital Marketing Master, Abby and Chris Shaw from Manhattan Associates discuss the importance of tailoring content to ideal customer profiles and personas, utilizing intent-based analysis to target advertising and direct placement, and the shift towards a true digital experience platform.

On this episode of Digital Marketing Master, Jeffrey Jones, Head of Digital Marketing at AXA XL, shares his insights on the importance of being a well-rounded marketer and the six dimensions crucial to developing oneself in the field. He also discusses the differences between B2B and B2C marketing strategies and the challenges marketers face in demonstrating the value of marketing and gaining trust and alignment across the team.

On this episode of Digital Marketing Master, Abby interviews Aaron Heinrich, Director of Marketing at ABC10 local, a TEGNA station. They discuss the challenges and opportunities of reaching audiences through both traditional broadcasting and digital media, and the potential role of AI in the industry.