Digital Marketing Master

On this episode of Digital Marketing Master, Rachael Donnelly, CMO of Experian Marketing Services, emphasizes the importance of building relationships with clients and understanding their business challenges. Join Abby and Rachael as they discuss the game changers in the field today and the need to take a step back from the day-to-day of our own business to consider how it impacts our clients. Rachael also speaks about the challenges of managing a business that has gone through significant transformation.

Join host Abby as she sits down with Justin Bartek, an experienced marketer in the restaurant industry. Justin's journey began with a passion for music, but he found his way into marketing at a publishing company and later ventured into the restaurant world. Throughout the years, he embraced digital marketing and hyperlocal targeting, making him a master at connecting brands with their audience. Discover how Justin's unique background shaped his approach to marketing and how he navigated various industries while staying true to his passions.

Join host Abby as she sits down with Mari Carrasquillo, a digital marketing expert with over 25 years of experience in the field. In this episode of Digital Marketing Master, Mari takes us through her career journey, from her early days in sales to becoming a trailblazer in the digital marketing space. With diverse experiences in pharmaceuticals, advertising agencies, and leading consumer brands, Mari shares valuable insights and strategies for modern-day marketers. Learn how she transformed Costa Farms from a wholesaler brand to a consumer-focused powerhouse and successfully navigated the evolving digital landscape. Whether you're a seasoned marketer or just starting your career, Mari's story will inspire and empower you to thrive in the dynamic world of digital marketing.

Join host Abby as she engages in a thought-provoking conversation with marketing expert Harsh Singh in this episode of Digital Marketing Master. Harsh, Global Lead of Cloud Product Marketing at VMware, shares valuable insights from his extensive career in marketing, product management, and product marketing. Discover the power of customer-centric marketing and the importance of empathy and collaboration within marketing teams. Harsh's "aha moment" in perspective taking and leadership offers inspiring lessons for marketers of all levels. Tune in to gain valuable tips on building strong connections with clients and fostering collective wisdom to achieve marketing success.

In this episode of Digital Marketing Master, host Abby sits down with Kim Howard, a seasoned marketing professional with over thirteen years of experience in the field. Kim shares her journey from journalism to marketing and how her passion for creativity and data led her to her current role as Director of Marketing and Digital Strategy at Remington Hotels. They discuss the challenges and trends in the hospitality industry post-Covid and the importance of building meaningful connections with customers. Join us as we dive into the world of marketing, customer engagement, and the human aspect of hospitality.

Abby interviews Jason Wulkowicz, Senior Director for Platforms and Fulfillment at Tribune Publishing Company. Jason discusses the importance of adapting to the changing landscape of the industry, and the need for testing and feedback to gain unexpected insights. He also highlights the potential of AI tools to revolutionize data analysis and the value of local news in sustaining quality journalism.

Join us on the Digital Marketing Master podcast as we dive deep into the world of real-life digital marketing stories with our guest, Karlis Collins, Associate Director of Marketing, Corporate Sponsorships & Membership, at GBH. In this episode, Karlis shares her expertise in marketing, sponsorship, and membership, providing valuable insights for businesses and organizations looking to engage with their communities effectively. Discover how GBH is adapting to the digital-first era, facing challenges, and embracing a new mindset for success. Tune in to gain inspiration and learn from Karlis' journey as a leader in the digital marketing landscape.

Join Abby Martinez as she delves deep into the world of digital marketing with her guest, Katherine Campbell, CMO at AnnieMac Home Mortgage. Katherine shares her captivating journey from web development in the early dot com days to becoming a leading force in the marketing industry. Tune in to learn how the mortgage industry is navigating the digital revolution, building engagement with diverse audiences, and embracing AI and technology for success.

On this episode of Digital Marketing Master, Abby interviews Laura Foy, Director of Digital Marketing at CMG Home Loans. Laura shares her career path, from Microsoft to owning an art studio, and how she landed in the mortgage space. She discusses the challenges of setting up a digital marketing strategy for a rapidly growing company and the importance of constant training in the ever-evolving digital marketing space.

On this episode of Digital Marketing Master, Abby interviews John Ross, VP of Marketing at PosiGen. They discuss the importance of building trust with underserved communities and how content marketing plays a crucial role in educating potential customers about solar energy. John shares his experience of visiting each of their markets and installing solar on a house to better understand their customers' needs.