Digital Marketing Master

In this episode of Digital Marketing Master, host Sarah dives into the world of financial marketing with guest Sal Cilella, the mastermind behind the global digital marketing strategy at the CME Group. As the world's largest derivatives exchange, CME Group brings together buyers and sellers for commodities and financial products. Join us as Sal shares insights into targeting a diverse audience, from institutional investors to individual traders, and the challenges of conveying complex financial offerings in a personalized and engaging manner. Discover how digital channels enable CME Group to tailor experiences, test drive their markets, and provide valuable education to their clients.

Join host Abby in this insightful episode as she engages in a thought-provoking conversation with Manu Aggarwal, VP of Marketing at OnTrac. Discover the art and science behind building a full-funnel marketing strategy that not only drives revenue but also fosters deep connections with your audience. Manu shares key insights, real-world examples, and practical tips to help marketers align their efforts, amplify brand impact, and unlock growth in today's dynamic landscape.

In this episode of Digital Marketing Master, host Abby sits down with Jessie Dearien, Vice President of Marketing and Digital Experience at RS Americas. With a diverse career spanning from agency work to B2B industries, Jessie shares her unique journey into the world of digital marketing. Tune in to discover how she transitioned from an agency role, working with brands like Hilton and Tory Burch, to her current leadership position at RS Americas, a global omni-channel provider. Learn about the challenges and triumphs she's faced in a rapidly evolving digital landscape, her insights on striking a balance between technology, people, and processes, and her strategies for effective storytelling and communication within an organization.

In this episode of Digital Marketing Master, host Abby dives deep into the world of healthcare marketing with guest Brian Urban. Brian, Head of Segment Marketing at FinThrive, shares his unique journey into marketing and how it led him to the complex intersection of data and healthcare. From discussing the challenges of marketing in the healthcare sector to highlighting the importance of collaboration and innovation, Brian provides valuable insights into how marketers can make a positive impact on society by approaching their work with empathy, humility, and a commitment to continuous learning.

Join us on this episode of Digital Marketing Master as we delve into the captivating journey of Beth Howell, a seasoned marketer whose career has been anything but linear. From her early days in advertising to her role in a database publishing giant, Beth shares her experiences and insights with host Abby. Discover how she has navigated themes of trust, pivoting, continuous learning, and customer care throughout her career. In this engaging conversation, Beth offers valuable perspectives on the ever-changing landscape of marketing, the importance of marketing attribution, and the challenges of global marketing efforts.

Join us in the latest episode of Digital Marketing Master as Abby sits down with the accomplished data analytics and marketing professional Deborah Cynn. Deborah's journey, which includes an MBA from Duke University and experience at Deloitte, offers unique insights into the world of B2B insurance marketing, specifically within the Medicare sector. Discover the pivotal lesson of understanding your audience's emotions before crafting marketing strategies. Deborah emphasizes the significance of learning about your audience's feelings to set accurate targets and strategies, backed by her experience leading a dynamic marketing team.

Join us in the latest episode of Digital Marketing Master as Abby sits down with Joya Scarlata, a trailblazer in the world of IT marketing. With a decade at Interra IT and a passion for marketing, Joya shares her journey of building a marketing team from the ground up and leveraging innovation to stand out in the competitive IT landscape. Discover how Joya encourages a culture of continuous learning and innovation within her team. Hear about the power of brainstorming and tailor-made solutions, which form the foundation of Interra IT's client-focused approach.

In this captivating conversation, your host Abby sits down with Andrew Baird, the VP of Marketing at TierPoint, a leading data center and managed services company. Join us as we explore the world of B2B marketing and delve into the insights and strategies that Andrew has gained over the years. From understanding the intricate customer journey to creating a cohesive brand story, Andrew shares valuable perspectives on driving brand awareness and engaging enterprise buyers. Discover the challenges of the tech stack and the importance of aligning with your customer's pain points.

Join host Abby as she sits down with Genelle Kunst, VP of Global Marketing at Bloomreach, in this episode of Digital Marketing Master. Genelle shares her unique career path from business development to B2B SaaS marketing, highlighting the exciting opportunities and challenges the industry offers. They discuss the importance of being data-driven, staying ahead of market changes, and the ever-evolving role of AI in marketing. Tune in for valuable insights and tips for marketers looking to make a mark in the fast-paced world of B2B SaaS.

Join host Abby as she delves into the dynamic world of digital marketing for financial investments in this insightful episode of Digital Marketing Master. Her guest, David Partain, an expert in the field, shares his journey and experiences in marketing for Northern Trust Asset Management. Discover how David and his team engage with external advisors, build trust with potential investors, and educate their target audience about complex financial concepts. From creating compelling content to mastering data-driven strategies, this episode offers valuable insights into marketing investments and making an impact on people's financial lives.