Join Abby and Gina Preziosa, Global Director of Digital Marketing at L.E.K. Consulting, as they discuss the challenges of directing digital marketing efforts and the importance of finding micro-moments in data to improve marketing strategies. Gina shares her expertise in Google Analytics and paid search, stressing the importance of unifying marketing data to make data-driven decisions.

Join Abby and Amy Gregory, Corporate Marketing Director at OneNeck IT Solutions, as they discuss the challenges of building trust with prospects and customers in the cybersecurity industry. They explore the importance of education and strong security content, as well as the emerging technologies that will impact digital marketing. Amy also shares her strategies for increasing conversions and optimizing landing pages.

On this episode of Digital Marketing Master, learn from Justin Steinman, CMO of Definitive Healthcare, about the importance of being a revenue-focused CMO and a good partner to the entire executive leadership team. Steinman shares his journey in marketing, from getting an English degree to becoming a CMO in the healthcare industry. He also emphasizes the value of plain English in distilling down the product's value and being accountable to the entire executive leadership team.

Sarah interviews Pam Piligian, CMO at Navy Federal Credit Union. Pam emphasizes the importance of listening to audiences and keeping up with the ever-changing trends in marketing. She also shares the credit union's biggest challenge for 2023, which is staying connected with their audience and telling their values story.

On this episode of Digital Marketing Master, Sarah interviews Amol Borkar, Senior Director of Product Marketing at Cadence Design Systems. Amol shares his insights on how to build products that meet customer needs and how to create brand awareness. He also encourages listeners to enjoy the small successes.

In this episode of Digital Marketing Master, Jackie Palmer, VP of Product and Industry Marketing at Demandbase, shares her insights on the importance of diversity and equity in marketing and how it can help reach a wider audience. She also talks about the latest trends in data-driven marketing and the power of tools like Chat GPT to improve engagement and drive results.

On this episode of the Digital Marketing Master, learn from Harshal Gawali, Head of Marketing for Demandbase, about the power of podcasting as a marketing tool for B2B companies. Discover how co-creating content with target audiences can help build deeper relationships and gain a better understanding of their challenges and perspectives. Harshal also shares his insights on account-based marketing (ABM) and how it can be leveraged with technology to provide a better experience for target accounts.

Join Abby and David Pavlicko, Director of Marketing at AVI-SPL, on this episode of Digital Marketing Master. They discuss the evolution of e-commerce and B2B strategies, and David shares his insights on the importance of constantly evolving your product to stay relevant and meeting customer expectations. They also touch on the potential dangers of AI and the importance of persuasive copywriting.

On this episode of Digital Marketing Master, Jill Leccia Monsalve shares her insights on the evolution of marketing from a creative-led function to a data-driven one. She emphasizes the importance of balancing art and science in marketing and staying connected to the consumer's deep understanding of human behavior. Jill also talks about her experience working with different target audiences in various organizations.

In this episode of Digital Marketing Master, Bill Ryan, Chief Strategy and Marketing Officer for U.S. Venture, Inc. shares his insights on the importance of continuous learning and failing forward. He also discusses the joy of impacting and inspiring others through his work, and the ever-evolving digital landscape.