Digital Marketing Master

Digital Marketing Master

By Whiteboard GeeksBusinessMarketing
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Digital Marketing Master episodes

  • "Simplicity in Marketing Operations" featuring Rahul Ravulapati of A10 Networks, Inc
    Join Abby Martinez, the host of Digital Marketing Master, in an insightful conversation with Rahul Ravulapati, Head of Marketing Operations at A10 Networks, Inc. Rahul shares his incredible journey over two decades in the marketing landscape, from wearing multiple hats to mastering marketing operations. Dive into the intricacies of target audience definition, data-driven decision-making, and the importance of simplicity in marketing strategies. Don't miss this episode full of wisdom and actionable insights for marketers at every career stage.
    25 min
  • "Decoding the Future: Exploring the Analytics Landscape" featuring Akshita Gupta of Con Edison
    Join host Abby Martinez as she sits down with the accomplished Akshita Gupta on the Digital Marketing Master podcast. Explore Akshita's unexpected journey from aspiring filmmaker to Head of Marketing Analytics at Con Edison. Dive into the evolving world of digital marketing, the impact of generative AI, and the challenges posed by the loss of third-party cookies. Discover the insights, strategies, and personal stories that have shaped Akshita's remarkable career.
    30 min
  • "Brand Equity: The Chess Game of Marketing" featuring Sebastien Fauchet of Infor
    Join host Abby Martinez in a captivating episode of Digital Marketing Master as she sits down with Sebastien Fauchet, Senior Director of Marketing at Infor. Explore Sebastien's journey through diverse marketing landscapes, from B2B organizations to startups, and gain insights into the challenges of marketing complex products. Discover the art of building brand equity, influencer marketing revelations, and the ever-evolving strategies to cut through the noise in today's dynamic digital landscape.
    27 min
  • "Building Success from Scratch" featuring Molly McClure of intelliflo
    Join host Abby Martinez in a dynamic conversation with Molly McClure, Head of US Marketing at intelliflo, as they delve into the world of digital marketing. Discover Molly's 20-year journey in the field, from her beginnings at a boutique consulting firm to her current role at the forefront of financial advice technology. Explore the challenges and triumphs of building a marketing strategy from the ground up and gain insights into the power of data-driven decision-making. Don't miss this episode for a deep dive into the evolving landscape of digital marketing.
    33 min
  • "The Art of Being Interested" featuring Jesse Keyser of Multiunit Franchisee
    Dive into the dynamic world of digital marketing with host Abby Martinez and special guest Jesse Keyser on the Digital Marketing Master podcast. Join Jesse as he shares insights from his journey, navigating sales and marketing in various industries, from Sports Clips franchises to medical spas. Discover the key principles behind successful marketing strategies, the importance of understanding your audience, and the impact of location on marketing effectiveness. Don't miss this episode packed with actionable tips for marketers and entrepreneurs.
    22 min
  • "Data, Storytelling, and Resilience" featuring Dani Powell of Power Digital Marketing
    Join Abby Martinez in a dynamic conversation with Dani Powell, VP of Performance Marketing at Power Digital Marketing. Dani shares her unique journey from the television industry to becoming a leader in digital marketing. They delve into the challenges of measuring marketing success, the importance of adaptability, and the game-changing nova Intelligence tool. Discover how Dani's team creatively tackled challenges during the tumultuous times of 2020, showcasing the resilience needed in the fast-evolving world of digital marketing.
    29 min
  • "Decoding Marketing Dynamics" featuring Patrick Moran of Reforge
    Join host Abby Martinez as she delves into the depth of marketing evolution with Patrick Moran Head of Growth Marketing for Robinhood on the Digital Marketing Master podcast. Moran, a seasoned professional with over a decade in the field, unravels his comprehensive journey across pivotal moments in acquisition, growth, and leadership within companies like eBay, Netflix, and Spotify. Discover invaluable insights, lessons, and growth strategies crucial for the ever-evolving marketing landscape.
    30 min
  • "Unveiling the Drive: Marketing in the Automotive Space" featuring Lewis Scott of Byrider
    Join Abby Martinez in this episode of the Digital Marketing Master podcast, where she has an in-depth conversation with Lewis Scott, the Director of Marketing for Byrider. Dive into the unique challenges, strategies, and the changing landscape of marketing, especially within the automotive domain. Lewis shares insights on reaching a specific audience, building trust, the evolution of marketing since COVID, and the merging of sales and digital marketing strategies.
    25 min
  • "Navigating the Digital Marketing Jungle Gym" featuring Lina Tonk of Isolved
    In this episode of Digital Marketing Master, host Abby Martinez engages in a captivating conversation with the CMO of Isolved, Lina Tonk. Lina shares her remarkable journey from South America to a career in marketing, emphasizing the evolution from traditional to digital marketing. She highlights the critical role of customer and partner experiences, shedding light on how they became the heart of her marketing strategy, especially during the post-pandemic era. The episode delves into the power of the human touch in marketing, the transformative impact of AI, and the importance of customer advocacy.
    Tune in for an enriching discussion that explores the fusion of marketing and human connection, the key role of empathy in sales and marketing synergy, and the ever-evolving landscape of AI in the marketing world.

    **At the time of recording Lina Tonk was CMO of Isolved, since recording her title has changed to Chief Experience Officer






    36 min
  • "The Revenue Revolution" featuring Lorena Morales of JLL
    Join Abby Martinez in an enlightening conversation with Lorena Morales on the Digital Marketing Master podcast. Lorena, Director of Global Digital Marketing Revenue Operations for JLL, shares her journey from a diverse marketing background to becoming a pivotal figure in modern business strategies. Gain insights into revenue operations, the evolving marketing landscape, and how a holistic approach reshapes the fundamental perspective of marketing. Discover the secrets to creating effective engagement and understanding the complex realm of revenue generation in this engaging episode.
    27 min

About Digital Marketing Master

From the publisher's feed

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.