In 2021, Farotech CEO sat down with Mark Schaefer of Schaefer Marketing Solutions, to walk through his new book The Cumulative Advantage. Together they discuss the impact of the content shock and how to unleash unstoppable momentum.

In this episode of Digital Marketing Masterclass, hosts Chris Carr and Todd Smith interview Amanda Todorovich, the executive director of content marketing at Cleveland Clinic.

Welcome to Digital Marketing Masterclass, featuring our special guest, Christine Gritmon, a personal brand consultant, to discuss various topics related to personal branding and marketing. Christine shares her background as a journalist and how she transitioned into using social media for personal branding and helping small businesses with their social media strategies. She talks about her podcast and how it evolved into a show focused on branding, accompanied by a Twitter chat called "Chat About Brand." The conversation delves into the importance of personal branding for business leaders and the accelerated growth of personal branding in 2020. They also touch on the significance of consistency in content creation, optimizing content for different platforms, and the evolving dynamics of personal branding in relation to brands. Christine emphasizes the value of building a strong personal brand and highlights the need for differentiation in the age of AI.

In this episode of the Digital Marketing Masterclass, Chris interviews Will Wang from Growth Labs about making data-driven decisions and the secret sauce behind his company's success. Will shares his background in data and how his company focuses on B2B businesses, offering services in cold email outreach, building funnels, and running traffic. They discuss the importance of finding the right message for the right client at the right time and the significance of engagement metrics beyond open rates. Will emphasizes the value of building a strong email list with active engagement rather than a large but unengaged list. He also highlights the need for personalization and segmentation in email marketing, tailoring the content to specific markets. Will talks about his approach to split testing, emphasizing the search for winning strategies rather than continuous testing. He stresses the importance of finding a niche and focusing on the one thing you excel at, rather than spreading too thin. The conversation touches on the challenges of email deliverability, the role of software automation, and the impact of changes in the industry. Will shares insights into his company's business model, which includes a smaller retainer fee and a percentage of sales when deals are closed. He also discusses their approach to client retention, providing each client with an account manager and a project manager for personalized service. The episode concludes with a discussion on the future direction of the company and their plans to expand their podcast and online presence.

Welcome to Digital Marketing Masterclass, featuring our special guest Brian Dainis, the CEO of Curotech and a renowned tech entrepreneur. Brian brings his wealth of expertise in tech, AI, entrepreneurship, and coding to the forefront of this episode. Join us as Brian explores innovative business ideas centered around leveraging the power of GPT-4, sharing his insights on the evolution of AI. Discover how GPT-4 is expected to enhance contextual understanding and real-time capabilities, shaping the future of marketing. In this engaging conversation, Brian also discusses his podcast, "Cash Flow Podcast," along with fascinating topics including Google and Microsoft. And hosting this insightful discussion is none other than Chris Carr, the CEO of Farotech. With over 22 years of experience, Chris has specialized in implementing AI into comprehensive marketing approaches. Prepare for an enlightening episode as they delve into the profound influence of AI on the marketing landscape. #DigitalMarketingMasterclass #TechEntrepreneurship #AI #GPT4 #Google #Microsoft #Podcast

Marketing is hard. After 21 years I know the pain of working as hard as possible to create marketing assets, pump out blogs, SEO, Content Marketing, Social Media.... the list goes on an on....

In this episode we discuss how we're inadvertently alienating potential clients with how we develop our content strategy.  The importance of creating all three stages of content your buyer’s journey map.  And ultimately techniques for getting the right message to the right potential clients at the right time.  

"In this episode our Senior Content Strategist Roy Atadgy sits down with our CEO Chris Carr to talk through Chris' latest article that was published on Forbes.com. The article was called ""Building your House on Sand"".

In this episode of Digital Marketing Masterclass we talk about the genesis of Facebook’s bait and switch tactics they used to grow to a multi-billion dollar valuation.

We all want to grow our business, but that doesn’t mean that we’re focusing on the right details to move the needle. In this episode a CEO, Chris Carr walks through how to make data driven decisions for your company based upon reporting & analytics.