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Digital Marketing ROWhy? episodes
- Tip Tuesday: How To Strategize Q4 For Results Going Into 2026
Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior account manager, about how to effectively strategize your Q4 marketing to stand out during the holiday season and have an impact going into the new year.
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4 min - Know Your Numbers: The Missing Key to Digital Marketing ROI
Most businesses are flying blind when it comes to digital marketing ROI, and it's costing them thousands in wasted spend.
In this episode, Shannon Allen sits down with senior digital marketing consultant Rory Kemerer to reveal why successful companies often don't know their own profit margins or monthly sales numbers —the critical metrics needed to measure marketing effectiveness.
Rory shares hard-learned lessons from 10 years in the industry, including the biggest shifts from traditional TV to streaming video, how AI is transforming digital marketing, and the most common mistakes local businesses make with in-house marketing strategies.
Whether you're struggling to connect marketing spend to revenue, considering bringing digital marketing in-house, or wondering if your current strategy is working, this episode provides the essential framework for measuring true ROI and choosing the right marketing partner for sustainable growth.
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See omnystudio.com/listener for privacy information.
19 min - The Keys To Marketing Success In 2025
This week, Shannon Allen is joined by one of FDS's newest digital marketing consultants, Derek Falter.
Derek has 16+ years of experience in marketing, with much of his background in radio and TV blended with digital.
In this episode, Shannon and Derek discuss why advertising is an investment, not an expense, and how to customize strategies for businesses that have 1 location all the way to 50 locations.
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See omnystudio.com/listener for privacy information.
22 min - Tip Tuesday: The Key Step Many Business Owners Miss On Social Media
This week, Krystal Vivian, Director of Client Services, shares a tip about the importance of replying to comments on your social media pages.
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See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: The Real Value Of Cost Per Click In SEM
This week, Shannon shares a tip from Lisa Sikkema, sales manager, about how the value of cost-per-click in SEM goes beyond simply chasing the cheapest CPC.
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See omnystudio.com/listener for privacy information.
4 min - The Success of Streaming TV For Advertisers
This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads.
This is a replay of an episode that originally published Sept. 12, 2024.
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See omnystudio.com/listener for privacy information.
27 min - Tip Tuesday: How To Create A Video Strategy That Drives Results In 2025
Happy Tip Tuesday!
This week, Shannon shares her own tip about how business owners should be thinking about their video strategy to drive results in 2025.
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See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: How To Use Addressable Geofencing For Precision Targeting
Happy Tip Tuesday!
This week, Shannon shares a tip from Derek Falter, digital marketing consultant at FDS, about how you can use addressable geofencing to deliver your marketing message to a precise audience.
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See omnystudio.com/listener for privacy information.
4 min - The Digital Tipping Point: 2025 Marks The End of Traditional Marketing Dominance
In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio.
In this episode, Shannon and Krystal talk about what's driving this fundamental shift and which digital channels are seeing the biggest growth. They talk about the risks and challenges of transitioning away from traditional advertising, and how businesses can maximize their ROI and their budgets with a digital-traditional blend.
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See omnystudio.com/listener for privacy information.
21 min - Tip Tuesday: Why You MUST Meet Your Customers Where They Are
Happy Tip Tuesday!
This week, Shannon shares a tip from Megan Stinson, account manager at FDS, about why it's crucial for businesses to meet their customers where they are spending their time.
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4 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
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