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Digital Marketing ROWhy? episodes
- Tip Tuesday: How To Get The Most Results Out Of Your Marketing Budget
Happy Tip Tuesday!
This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how digital marketing can help you stretch your marketing dollars and get tangible results.
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See omnystudio.com/listener for privacy information.
4 min - Celebrating 2 Years Of Digital Marketing ROWhy?
Wow, it's been two years since we launched our podcast!
This week, Shannon and Krystal look back at the last two years of the show, talk about what they've learned, and share some exciting information about future plans for the show.
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See omnystudio.com/listener for privacy information.
31 min - Tip Tuesday: How To Save Time On Social Media Content (And Get Better Results)
For Tip Tuesday this week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant. Karlie's tip is about how businesses can save time on their social media content while also publishing more effective content.
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See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: How To Use The Gold Mine Of First Party Data In Your CRM
Happy Tip Tuesday!
This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about how businesses can use the first party data on previous customers to build a marketing strategy that boosts revenue.
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See omnystudio.com/listener for privacy information.
4 min - Balancing Work And Motherhood With The FDS Team
Balancing work and motherhood can be a challenge, especially for moms of young children. At FDS, many of our team members are working moms with kids of all ages.
In honor of Mother's Day in May, Shannon chats this week with Rory Kemerer, digital marketing consultant, and Hannah Purucker, campaign specialist, about how they balance working and spending time with their kids.
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See omnystudio.com/listener for privacy information.
26 min - Tip Tuesday: Improve Your Paid Search Ads With Bottom Funnel Keywords
Happy Tip Tuesday!
This week, Shannon shares a tip from Heather Riley, Director of the Campaign Team, about the importance of bottom funnel keywords in your search engine marketing campaigns.
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See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: The Keys To Successful Social Media Videos
Happy Tip Tuesday! This week, Krystal Vivian, Director of Social Media and Content Marketing, shares a tip about how to create compelling, engaging and successful social media videos.
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See omnystudio.com/listener for privacy information.
5 min - How AI Search Results Are Impacting Paid Search Ads
Search engine results pages are now showing AI-generated summaries of search results to help consumers find the answers they're searching for. But how does that impact paid search ads?
This week, Shannon and Krystal discuss how AI is impacting search engine marketing, and what business owners need to do to make sure their SEM ads continue to drive a high ROI.
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See omnystudio.com/listener for privacy information.
20 min - Tip Tuesday: Why The Research Stage Is So Important
Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about why the research stage of the consumer journey is so important — and how to make sure your marketing is meeting consumers in the research stage.
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See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: Matching Your Marketing Budget To Consumer Behavior
Happy Tip Tuesday! This week, Shannon shares her own tip about how to tell if your marketing budget is being invested appropriately to match consumer behavior.
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See omnystudio.com/listener for privacy information.
5 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
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