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Digital Marketing ROWhy? episodes
- Tip Tuesday: The Best Digital Marketing Solution For Small Budgets
Happy Tip Tuesday! Shannon shares a tip this week from Karlie Mandigo, senior account manager, about how you can drive great ROI in your digital marketing campaigns even on a small budget.
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See omnystudio.com/listener for privacy information.
4 min - The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)
In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk about tying data to the consumer journey and how FDS brings it all back to actual business outcomes — no matter which KPI is best for each individual digital marketing tactic.
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See omnystudio.com/listener for privacy information.
24 min - Tip Tuesday: Why Choosing A Specific Channel For Your Video Campaign Is Hurting Your Results
For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about why it's more effective to follow your audience rather than choosing a specific TV channel or platform for video advertising.
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See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: How To Brainstorm Effective Blog Topics
Happy Tip Tuesday! Krystal is in for Shannon this week. She shares a tip from Melissa Weirick, social media specialist, about how any business can brainstorm effective blog topics.
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See omnystudio.com/listener for privacy information.
5 min - How To Create Streaming Video Ads That Drive Results
This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that will capture viewers' attention and drive results. They talk about the fundamental differences between OTT advertising and traditional TV ads, common mistakes businesses make when creating OTT ads and how to craft compelling stories that connect with targeted audiences. And of course, they always bring it back to the ROI at the end.
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See omnystudio.com/listener for privacy information.
22 min - Tip Tuesday: Service Industry Businesses Need A Video-First Approach
For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services.
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See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: Why Choose An Omnichannel Marketing Strategy
This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan.
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See omnystudio.com/listener for privacy information.
4 min - How To Get The Social Media Algorithms To Work For You
If you feel like you're spending hours creating social media content just to see your reach and engagement sink lower every month, this episode is for you!
This week, Shannon Allen and Krystal Vivian dive deep into what matters to the social media algorithms, why your content isn't showing up and how to create content that the algorithms want to put in front of your target audience.
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See omnystudio.com/listener for privacy information.
28 min - Tip Tuesday: The Key To Effectively Using AI To Work Smarter
Happy Tip Tuesday!
This week, Shannon shares a tip from Joe Kuharic, social media specialist, about the most important factor in getting quality output from AI tools like ChatGPT or Claude.
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See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: Cutting Through The Data Clutter In your Marketing Reports
For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign manager, about the importance of cutting through the clutter of data in your marketing reports.
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See omnystudio.com/listener for privacy information.
4 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
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