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Digital Marketing ROWhy? episodes
- Tip Tuesday: The Power Of Data Visualization
This week, Shannon shares a tip from Hannah Purucker, campaign manager, about the importance of data visualization when reviewing your campaign reports.
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4 min - Tip Tuesday: Less Is More On Social Media
Happy Tip Tuesday! This week, Shannon Allen shares a tip from Joe Kuharic, social media specialist at FDS, about how less can be more on social media.
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3 min - Building Your Social Media Strategy For 2025
Algorithm updates. Changes in content moderation policies. Platforms shutting down, then coming back.
Even though we're only 2 months in to 2025, it's been a busy year for social media platforms. But what does that mean for businesses?
Is it even worth it to invest time in Meta anymore? What kind of content even resonates?
That's the topic of discussion this week. Krystal Vivian is joined by FDS social media specialists Joe Kuharic and Melissa Weirick to talk about how to update your business's social media strategy for 2025 and drive ROI with your social media.
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31 min - Tip Tuesday: The Key To Effective SEM Ad Copy
For this week's Tip Tuesday, Shannon shares a tip from Katie Houser, senior campaign specialist, about the importance of SEM ad copy and how to stand out.
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3 min - Tip Tuesday: This Is The Key To Effective Video Ads
Happy Tip Tuesday!
This week, Krystal Vivian shares a tip from Angela Todd, senior digital marketing consultant at FDS, about the power of emotion in video ads.
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5 min - We've Officially Reached The OTT Tipping Point
It's happened — more people are watching streaming video (OTT/CTV) than broadcast TV. What does that mean for advertisers? Shannon and Krystal discuss the tipping point, how advertisers should be thinking about OTT/CTV in 2025 and how to track the ROI.
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26 min - Tip Tuesday: Why The Consumer Should Be The Center Of Your Marketing Message
Happy Tip Tuesday!
This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about the importance of consumer-centered marketing.
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3 min - Tip Tuesday: The Importance Of Mapping Out Consumer Touchpoints
This week for Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about how and why businesses should map out consumer touchpoints in their digital marketing strategy.
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3 min - Tip Tuesday: Maximize Your ROI With Targeted Display Ads
Happy Tip Tuesday!
This week, Shannon shares a tip from Emily Wideman, regional sales manager at FDS, about how and why targeted display ads are so effective at driving revenue.
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3 min - Gordon Borrell Shares Advertising Trends For 2025
Wondering what other businesses are thinking about when it comes to marketing and advertising in 2025? Shannon Allen sits down with Gordon Borrell, CEO of Borrell Associates, to talk about advertising trends and how businesses can maximize ROI in 2025.
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36 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
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