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Digital Marketing ROWhy? episodes
- Tip Tuesday: The Importance of SEM Impression Share
Happy Tip Tuesday! Shannon shares a tip from Hannah Purucker, a campaign specialist at FDS, about the importance of tracking SEM impression share and how to optimize it.
See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: Follow Industry Trends To Increase Your ROI
This Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance (and ROI) of following industry trends.
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See omnystudio.com/listener for privacy information.
3 min - The Election Is Over. Now What?
The results of the 2024 election are in. What does that mean for businesses, especially when it comes to digital advertising? Shannon Allen and Krystal Vivian discuss the potential impact on CTV, retail media advertising, social media and artificial intelligence.
Read Federated Digital Solutions' blog
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See omnystudio.com/listener for privacy information.
27 min - Tip Tuesday: The Secret To A Killer Geofencing Campaign
Happy Tip Tuesday! This week, Shannon shares a tip from Katie Houser, senior campaign manager, about how to get the most out of your geofencing campaign.
Have an idea for a future episode or a burning digital marketing question? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
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Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: How To Stand Out On Social Media During The Holiday Season
Happy Tip Tuesday! The holiday season is almost upon us. Krystal Vivian, Director of Social Media and Content Marketing at FDS, shares a tip about how to stand out on social media this holiday season for results that will last into 2025.
Have an idea for a future episode or a burning digital marketing question? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
4 min - 5 Things To Think About When Planning Your 2025 Marketing Strategy
This week, Shannon chats with 5 of her digital marketing strategists about things that business owners and marketing managers should be thinking about for 2025.
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See omnystudio.com/listener for privacy information.
20 min - Tip Tuesday: The Optimal Frequency For Your Campaigns
It's Tip Tuesday!
This week's tip is from Lori Akey, a campaign specialist at FDS. Lori shares her insights on finding the optimal frequency for your campaigns — which really comes down to figuring out how many impressions you need.
Have an idea for a future episode or a burning digital marketing question? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: Optimize Your SEM Budget With The Right Keywords
This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant at FDS, about how to keep your cost-per-click lower for your SEM campaigns, while making sure you get more quality leads.
Read Federated Digital Solutions' blog
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See omnystudio.com/listener for privacy information.
3 min - Preparing Your 2025 Marketing Budget: Part 3
This week, Shannon and Krystal finish the conversation about how to plan your marketing budget for 2025, focusing on how to budget for both SEM and social media management.
Read Federated Digital Solutions' blog
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See omnystudio.com/listener for privacy information.
30 min - Tip Tuesday: The Importance Of Industry Trends and Consumer Behavior
Happy Tip Tuesday! This week, Shannon shares a tip from Lori Akey, campaign specialist, about the importance of staying up to date on trends in your industry and consumer behavior, including emerging technologies.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
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