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Digital Marketing ROWhy? episodes
- Tip Tuesday: What To Do With Extra Budget At The End Of 2024
Happy Tip Tuesday! This week, Shannon shares a tip from Jules Massa, digital marketing consultant at FDS, about a great way to use your extra budget at the end of 2024 to help prepare you for 2025.
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See omnystudio.com/listener for privacy information.
3 min - Preparing Your 2025 Marketing Budget: Part 2
This week, Krystal returns for a conversation with Shannon about how to get the most out of your 4th quarter 2024 marketing and how to plan for 2025 – especially when it comes to branding solutions for display ads, OTT, video streaming and addressable geofencing.
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See omnystudio.com/listener for privacy information.
27 min - Tip Tuesday: The One Thing Every Social Media Post Needs
This week, Shannon shares a tip from Melissa Weirick, a social media specialist at FDS, about the one thing every social media post needs: an interesting visual element.
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See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: Targeting Audiences Using Structured vs. Unstructured Data
Happy Tip Tuesday! This week, Shannon shares a tip about the difference between structured and unstructured data when building a targeted audience for digital marketing campaigns.
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See omnystudio.com/listener for privacy information.
5 min - Preparing Your 2025 Marketing Budget: Part 1
If you're like us, you're in knee deep in budget season. This week, Shannon talks about the questions every business owner and marketing director should ask themselves as they start to prepare their marketing budget for 2025. Join us in 2 weeks for part 2 of this budget season discussion!
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See omnystudio.com/listener for privacy information.
22 min - Tip Tuesday: Targeting Multiple Audiences To Drive ROI
Happy Tip Tuesday!
This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how strategically targeting multiple audiences can drive ROI.
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See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: How To Get A Trackable ROI Out Of Your Mailing List
Happy Tip Tuesday!
This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how to see a trackable ROI with your mailing list using addressable geofencing.
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See omnystudio.com/listener for privacy information.
4 min - The Success of Streaming TV For Advertisers
This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads.
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See omnystudio.com/listener for privacy information.
27 min - Tip Tuesday: Why Consistency Matters With Blogs
Happy Tip Tuesday!
This week, Krystal Vivian is in for Shannon Allen. Krystal has a tip from Joe Kuharic, social media specialist at FDS, about why consistency is so important for blogging.
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See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: How To Use Geofencing To Target Consumers
Happy Tip Tuesday!
This week, Shannon shares a tip from Jessica Reid, digital marketing consultant at FDS, about how to use geofencing as a layer to display and video ads to help target consumers and track ROI.
Read Federated Digital Solutions' blog
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See omnystudio.com/listener for privacy information.
3 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
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