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Digital Marketing ROWhy? episodes
- How Radio Is Embracing Digital Opportunities For Advertisers
Consumer behavior with media has changed a lot in the last 20 years. As that changes, traditional media like radio has evolved to continue meeting consumers where they are, growing their loyal audiences and offering impactful advertising campaigns for their clients.
This week, Shannon chats with James Derby, Chief Strategy Officer at FDS, about several digital opportunities that radio is embracing that drive revenue for clients.
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25 min - Tip Tuesday: Try This Strategy For Digital Marketing During Events
Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant, about how a strategy that can boost sales during or after an event such as a home and garden expo.
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3 min - Tip Tuesday: How To Make Every Second Count In Your Video Ads
Happy Tip Tuesday!
Shannon is back this week with a tip from Lisa Sikkema, regional sales manager at FDS, about how to make every second of your video ad count.
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4 min - How To Get The Most Out Of Your Marketing Reporting
Your digital marketing reporting is more than just data — it's a story about what's going on with your business and your marketing.
This week, Shannon and Krystal explain the importance of setting SMART goals and KPIs and how to dig deep to understand the "why" behind the numbers in your report.
In this week's episode, Shannon Allen and Krystal Vivian discuss how new business owners can get started with marketing as they launch their business.
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19 min - How A StartUp Business Can Get Started with Marketing
Got the entrepreneurial bug?
In this week's episode, Shannon Allen and Krystal Vivian discuss how new business owners can get started with marketing as they launch their business.
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31 min - Tip Tuesday: How Blogs Fit Into The Consumer Journey
Happy Tip Tuesday!
Krystal is in for Shannon again. This week's tip is from Melissa Weirick, social media specialist at FDS, about how blogs help consumers move through the consumer journey.
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See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: Our #1 Tip For Creating Social Media Content
Happy Tip Tuesday! Krystal Vivian is in for Shannon this week, and she shares a tip about how businesses should be thinking about social media content for their business.
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See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: How To Handle Google's Latest Algorithm Update
Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about the marketing tactic that can help businesses be found in search with the latest Google algorithm update.
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3 min - Tip Tuesday: How To Strategically Use Your Co-Op Dollars
This week, Shannon shares a tip from Lori Akey, campaign specialist, about how to make your marketing budget go further with co-op dollars from manufacturerers and vendors.
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3 min - How The Consumer Journey Has Changed (Encore)
This week, we're re-sharing an episode from September 2023. In this episode, Shannon and Krystal talk about how the consumer journey has changed — and how digital marketing solutions help businesses connect with consumers at each stage of the journey.
Have an idea for a future episode or a burning digital marketing question? Text ROWHY to 45364 to share your idea!
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23 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
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