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Digital Marketing ROWhy? episodes
- Tip Tuesday: Harnessing The Power of CTV Marketing
This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about how CTV marketing drives ROI for businesses.
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See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: How SEO Helps Businesses Online
Happy Tip Tuesday!
This week, Shannon Allen shares a tip from Angela Todd, senior digital marketing consultant, about how SEO helps businesses online.
Read Federated Digital Solutions' blog
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See omnystudio.com/listener for privacy information.
3 min - What Small Businesses Should Think About For The Rest Of 2024
This is the second part of the conversation from the previous episode, "The Top Marketing Challenges for Small Businesses."
In this episode, Shannon and Krystal talk about the economy, marketing strategy for Q3-Q4 in 2024 and going into 2025, and artificial intelligence.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
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Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
25 min - Tip Tuesday: Plan Your Marketing Around The Consumer Journey
Happy Tip Tuesday!
This week, Shannon shares the tip she shares with clients more often than any other piece of information: why and how to plan your marketing around the consumer journey.
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See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: Using Reporting To Increase Your ROI
It's Tip Tuesday again! This week, Shannon shares a tip from Hannah Purucker, campaign specialist at FDS, about how your digital marketing reporting can lead to a better ROI over time.
Read Federated Digital Solutions' blog
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See omnystudio.com/listener for privacy information.
3 min - The Top Marketing Challenges For Small Businesses
Most business owners know that marketing is important — but that doesn't make it easy.
This week, Shannon and Krystal discuss a recent report from Constant Contact about the top challenges small business owners have when it comes to marketing.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
29 min - Tip Tuesday: Make The Most Out Of Your Marketing Budget With CTV
It's time for another Tip Tuesday! This week, Shannon shares a tip from Jessica Reid, a digital marketing consultant at FDS, about why connected TV advertising is so critical (and cost effective) for businesses in 2024.
Read Federated Digital Solutions' blog
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Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: Using Social Media Effectively For Your Business
It's Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about what kind of content is most effective on social media.
Read Federated Digital Solutions' blog
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See omnystudio.com/listener for privacy information.
3 min - How To Adjust Your Marketing Strategy for The Rise In Cord Cutters
As of this year, about 46 million American households have cut the cord on their cable TV subscriptions.
By 2026 — less than two years away — that number is expected to jump to more than 80 million households.
As marketers, it's important to adjust your strategy to make sure your message is finding consumers where they are spending their time.
This week, Shannon chats with Rory Kemerer and Jessica Reid, two digital marketing consultants at FDS, about what the continued increase in cord cutters means for marketers and why OTT/CTV shows such great ROI.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
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Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
27 min - Tip Tuesday: The Power Of A Call-To-Action In Your Advertising
Happy Tip Tuesday! This week, Shannon Allen shares a tip from Lisa Sikkema, regional sales manager, about the power of a clear, concise CTA in your advertising.
Read Federated Digital Solutions' blog
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See omnystudio.com/listener for privacy information.
4 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
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