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Digital Marketing ROWhy? episodes
- Tip Tuesday: Online Listings And The Consumer Journey
Happy Tip Tuesday!
This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how keeping up with your online directory listings helps your business as your potential customers move through the consumer journey.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
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See omnystudio.com/listener for privacy information.
3 min - Do You Own Your Meta Business Portfolio?
This week, Shannon and Krystal take a deep dive into Meta Business Suite, Facebook Business Portfolio and what every business owner needs to do to make sure they have full ownership of their branded Facebook page.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
34 min - Tip Tuesday: Preparing Your Business For An AI World
Happy Tip Tuesday!
This week, Shannon shares a tip about one simple but critical step you can take to help your business prepare for AI-powered search.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: A/B Testing Your SEM Campaigns
Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why you should be A/B testing your search engine marketing (SEM) campaigns.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - OTT And Advertising Budgets In 2024
This week, Shannon and Krystal talk about OTT from an advertiser perspective. They discuss the differences in audience behavior and ad spend when it comes to OTT, how advertisers should be thinking about their OTT strategy and the impact politics will have on OTT in 2024.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
21 min - Tip Tuesday: One Easy Way To Track Your Campaigns' ROI
Happy Tip Tuesday!
Shannon Allen shares a tip from Katie Houser, senior campaign manager, about the one metric that you can use to track your campaigns' ROI.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: How To Get The Most Out Of A Geofencing Campaign
It's Tuesday — and that means it's time for another Tip Tuesday with FDS!
Shannon Allen shares a tip from Lisa Sikkema, regional sales manager, about how to optimize your geofencing campaign for the best results.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
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See omnystudio.com/listener for privacy information.
3 min - Borrell Conference: The Evolution of Local Advertising, OTT and AI in Marketing
In March, Shannon attended her favorite conference of the year: Borrell's Local Advertising Conference. In today's episode, Shannon and Krystal talk about Shannon's three big takeaways from the conference:
- The Evolution of Local Advertising
- Why OTT Is So Important In 2024
- How Businesses Need To Think About Artificial Intelligence
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
35 min - Tip Tuesday: Why You Need To Continue Marketing In Your Off-Season
For Tip Tuesday this week, Shannon Allen shares a tip from Angela Todd, a senior digital marketing consultant, about the importance of marketing your business year-round.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: Why More Businesses Are Turning To OTT
Happy Tip Tuesday!
This week, Shannon Allen shares a tip about why more businesses are turning to OTT — even if they've never advertised on traditional television before.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
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