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Digital Marketing ROWhy? episodes
- Tip Tuesday: Why Industry Trends Matter For Your Marketing ROI
Happy Tip Tuesday! This week, Shannon shares a tip from digital marketing consultant Jen Thode on the importance of staying on top of industry trends for your business while strategizing your marketing.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: How To Show Up When Consumers Are Searching For You
It's Tip Tuesday! This week, Shannon Allen shares a tip about why it's so important for businesses to be found when consumers are searching for products and services — and how SEM can make that easier.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - The ROI Of LinkedIn For Businesses
Social media is an important part of your overall marketing strategy — but each platform is so different!
In this week's episode, Shannon Allen and Krystal Vivian talk about why LinkedIn is so valuable for businesses and how to make the most out of this professional networking platform.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
26 min - Tip Tuesday: Layer Addressable Geofencing Into Your Campaign
It's your favorite day of the week — Tip Tuesday! This week, Shannon Allen shares a tip from digital marketing consultant Rory Kemerer about why businesses should consider adding addressable geofencing as a layer on their targeted display or video campaign.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: Be Consistent In Your Marketing Message
For this week's Tip Tuesday, Shannon shares a tip from Jen Thode, digital marketing consultant, about why businesses need to be consistent in their marketing message.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - The ROI For Businesses On Facebook and Instagram
As a business owner, you know that social media is important, but it can be hard to connect your posts to your business's bottom line.
In this week's episode, Shannon Allen and Krystal Vivian talk about the biggest challenges business owners are facing with Facebook and Instagram, how the algorithms work on each platform, and the true ROI of posting on Facebook and Instagram.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
27 min - Tip Tuesday: Finding The ROI Story In Your Marketing Data
Happy Tip Tuesday! This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant, about how to find the ROI story in your marketing data.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: Communication Is Key With Your Digital Marketing Partner
Happy Tip Tuesday! This week, Shannon Allen shares a tip from Karlie Mandigo, a senior digital marketing consultant at FDS, about the importance of communicating often with yyour digital marketing partner.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - Why Your Marketing Reporting Is So Important
As a business owner or marketing manager, reviewing the data in your digital marketing reporting is critical.
This week, Shannon Allen is joined by FDS's entire campaign team – Heather Riley, Katie Houser, Lori Akey and Hannah Purucker — for a conversation about how to find the ROI in your reporting.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
26 min - Tip Tuesday: How To Decide What Product or Service To Advertise
Happy Tip Tuesday! This week, Shannon shares a tip from Emily Wideman, Regional Sales Manager, about how to decide what product or services to focus on in your marketing.
Have an idea for a future episode or a burning digital marketing question? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
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