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Digital Marketing ROWhy? episodes
- Why Work With A Digital Marketing Agency
This episode, Shannon is joined by Karlie Mandigo and Angela Todd, the senior digital marketing consultants at FDS, for a conversation about the benefits of working with a niche digital marketing agency.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
28 min - Tip Tuesday: Why You Need To Track Your Conversion Rate
For Tip Tuesday this week, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance of determining and tracking your conversion rate.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: Finding Success With A Branding Video Campaign
Happy Tip Tuesday!
This week, Shannon shares a tip from Jessica Reid, digital marketing consultant, about how to achieve success in your video campaign focused on branding.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - How To Take Great Photos & Videos For Your Business's Social Media
This week, Krystal Vivian is in the main host seat. She's joined by Joe Kuharic, social media specialist at FDS, for a conversation about the importance of photos and videos for your business's social media — plus tips for actually taking them!
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
39 min - Tip Tuesday: Video Is More Affordable Than Ever
Happy Tip Tuesday! This week, Shannon shares a tip from David McBee, Executive Producer of Simpli.Fi TV, about why video is more affordable than ever for advertisers of any size.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: Why Set KPIs At The Beginning Of Your Campaign
It's Tuesday, and that means it's time for another marketing tip from FDS. For Tip Tuesday, Shannon shares a tip from Lisa Sikkema, regional sales manager, about the importance of setting your measurements at the beginning of a campaign.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - How Digital Marketing Drove $91k In Revenue For A Cannabis Company
This week, Shannon Allen and Krystal Vivian discuss digital marketing in the cannabis industry, including how a digital marketing campaign led to $91k in revenue for a cannabis company in 90 days.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
21 min - Tip Tuesday: How To Generate More Traffic With SEM
Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant, about how SEM drives more traffic for businesses — and why that connects to ROI.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: The Key To Facebook Ads
Happy Tip Tuesday! This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how to make a great Facebook ad.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - OTT Trends To Watch In 2024 with David McBee
Happy Leap Day!
In this episode, Shannon Allen chats with David McBee, executive producer and host of SimpliFi.TV about why OTT is such an important digital marketing solution for businesses in 2024.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
28 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
Federated Digital Solutions
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