Sign up to save your podcasts
Or
Share Digital Marketing ROWhy?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Digital Marketing ROWhy? episodes
- Tip Tuesday: Use This To Jumpstart Your Brainstorming Session
Happy Tip Tuesday!
This week, Krystal Vivian shares a tip about how to make your brainstorming sessions faster and more effective.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: Every Business Needs This In Their 2025 Digital Marketing Strategy
Happy Tip Tuesday!
This week, Shannon shares a tip from Lisa Sikkema, regional sales manager at FDS, about the one tactic that every business needs to include in their digital marketing strategy for 2025.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - The Best Episodes of 2024
Welcome to 2025! As we get started on an exciting new year, Shannon and Krystal look back at some of our favorite episodes of 2024 and the key takeways from each that will be even more relevant going into 2025.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
28 min - Tip Tuesday: Business Owners Need To Understand This In 2025
Happy Tip Tuesday!
Shannon kicks off the year with her own tip about something that every business owner needs to understand and always be on top of in 2025: their industry trends.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
4 min - Tip Tuesday: How To Use Carousel Posts On Social Media
For this week's Tip Tuesday, Shannon shares a tip from Joe Kuharic, FDS social media specialist, about how to use carousel posts effectively to maximize your engagement on social media.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: How To Choose What Products Or Services To Focus On
On this Christmas Eve Tip Tuesday, Shannon shares a tip from Jules Massa, FDS digital marketing consultant, about how to choose what products or services to focus your marketing on to maximize ROI.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
4 min - How To Use AI In Your Business and Marketing In 2025
It's the last episode of 2024!
In this episode, Shannon Allen and Krystal Vivian talk about how to use AI to increase your productivity and your ROI in 2025 — including what legal concerns to think about.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
28 min - Tip Tuesday: Why Flexibility Is Important In Your Strategy
Happy Tip Tuesday! This week, Shannon shares her own tip about why flexibility is an important part of your digital marketing strategy.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - Tip Tuesday: The Key To Successful Creative
Happy Tip Tuesday! This week, Shannon shares a tip from Jen Blocker, a creative designer at FDS, about the key to effective creative for your display ads.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
3 min - Preparing Your Business For The AI World
Artificial intelligence is a big topic of conversation right now, but it's not just a buzzword or a passing trend. It's a technological advancement that is growing quickly. Businesses can take advantage of AI technology to help consumers find their business online easily, and provide a great experience whether they're looking at Google, Yelp or their individual website.
In this week's episode, Shannon Allen is joined by Brooke Henderson from Yext to talk about AI, how businesses can use AI to grow their ROI, and to share more about FDS's new partnership with Yext.
This is a re-publishing of an episode from August 2023.
Have an idea for a future episode or a burning digital marketing question? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.
28 min
About Digital Marketing ROWhy?
From the publisher's feed
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
Federated Digital Solutions
Follow Federated Digital Solutions on LinkedIn