Digital Marketing Strategies for Lawyers

I get it - we all like hiding behind the fairly comfortable set or writing skills we developed as lawyers, and kind of hate the sound of our voices in recordings, or the way we look in videos.

It's time to get past it, because the success of your firm's marketing efforts might just depend upon it.

Don't worry though - we're here to help.

You sit down at your computer, ready to "do some marketing".

You blink a few times, and realise that an enormous amount of time has passed. Worse - you haven't achieved very much.

What's gone wrong, and how do we fix it?

Find out in this episode.

With so much data available to you now, what measurements actually matter? Are follower counts really just "vanity" metrics or is there something else to it?

Lawyers are great 'n' all, but that doesn't mean we're trying to get them as clients. So why is it that so many firms produce content on topics for lawyers, written in a style that only lawyers care about?

Spending an hour early on in your marketing efforts isn't the same as spending an hour 3 years later with a bunch of expertise under your belt.

Lawyers are spending more and more on Google Ads - but are you getting the best bang for your buck?

One of the easiest marketing strategies to implement is also one of the best - just be nicer to people.

No - not bland, uninteresting and inoffensive - nicer.

Let's talk about that.

You hear it a lot - post consistently or you'll fail!

But is it true? Do you really need to post at the same time, the same day, regularly?

As an up and coming younger lawyer, at some point you will be encouraged to do more marketing. The only problem? That suggestion comes with precisely no relaxation of your billable targets or current workload.

I mean, it might not. In fact, it's the most simple idea in the world, but it's a good one. And you know how many people actually do it? Basically none...