Digital Marketing Strategies for Lawyers

Lots of lawyers have blogs that they actively maintain. The articles cost a bomb to produce and are legally sound pieces of work.

Yet - they're not seeing the promised results of blogging.

Should they just denounce blogging as a waste of time? Or is there perhaps something they're missing...?

Analytics are great, but so often we get caught up in the nonsense numbers that don't actually tell us anything useful.

Dig a bit deeper and you'll see the real benefits of improving your video marketing with analytics.

Sometimes stuff happens, and when it does do you have the necessary information to protect or salvage your information from your marketing agency?

More and more I'm seeing marketing agencies who set things up for clients but don't give them the information they need to access it themselves.

Then guess what? They get fired or go out of business, and all of a sudden you're left down a particular creek without a particular instrument.

Don't let that be you - listen to this podcast and put it into practice today.

What if you run a law firm with larger corporate clients or a category where it's pretty unlikely that anybody's going to decide which lawyer to use based on a Google search. Is SEO still something you need to care about?

As lawyers we're pretty good at having opinions, planning and strategy, but much less good at actually getting stuff done.

This episode is about how to get stuff done.

Sure it's tempting to use this as your main decision making tool, but you really shouldn't.

I know that every lawyer who uses their valuable time wants a degree of certainty about what's going to happen next - how many clients will call, how much money will I make, how many files will I open.

But the maths is a bit more complicated than that.

Bring on the Hargreaves theory of maybes.

If you're one of the many people who would like to know how long it's going to take for your digital marketing efforts to pay off, then this one is for you.

One of the best ways you can start to enrich your social media feeds and your content marketing efforts is by implementing a nice content mix into your system.

In this episode I talk about why that is and how you can go about doing it.

Within the concept of "known, liked and trusted" is the important aspect of being likeable.

Most lawyers I've met are, in fact, likeable in real life (although not all, but that's a story for another day).

However their digital presence often gives off different vibes. Perhaps they seem aloof, disengaged, rude or even offensive.

So let's talk about how simply focusing on being friendly can help your marketing efforts.