Digital Marketing Strategies for Lawyers

It's tempting to just go straight for the business account option when you're setting up your instagram account, but is that really the right decision or are there some things you should think about first?

Well - it's probably right.

But let's talk about why, just in case you were wondering what the difference was.

Good question! There are pros and cons to both, and it depends on the size of your firm and the nature of your practice.

But ultimately, one option shines out over the other.

Let's start nice and easy with basic but effective instagram strategies.

We're going to focus on engagement here, not publication. Although the temptation is to start the other way around, for lawyers the struggle is normally getting connected - so let's front load that part!

How to get going in the space when you're short on experience, expertise, time and money. Yes - it's still possible!

Somewhere between obsessing about how you look and not caring at all is the place to be when it comes to getting the right headshot for social media.

So how do we do that?

Just because you don't have time to write a huge blog post every day doesn't mean that you can't still get useful content out there.

Here's how to do it.

While I don't do a lot of live video myself, it certainly has some appeal on a number of levels.

Here are a few reasons you might want to consider live video as part of your content mix, even if it's not the mainstay of your operation.

Yes I'm aware of the irony of this question, given that this entire podcast series is also a video series.

But let's explore the issue properly and find out whether the current flavour of the marketing month is actually worth it.

A common problem for lawyers - just how much of our craft should we give away in the form of content, and what are the risks of doing so?

As you'll see, if we ask a slightly different question most of the problems with this dilemma go away (but not quite all).

Most firms have brand pages across social media by now, and some have high hopes for developing a truck load of followers.

But the question you need to ask is this: why should I, or anyone else for that matter, follow YOUR brand page? What exactly does it have to offer?