Digital Marketing Strategies for Lawyers

I regularly recommend that people "get amongst it" on social media by commenting more on other people's posts.

This isn't always received with enormous support, with some wondering how a little comment here and there could possibly make any difference to their marketing strategy.

That's a fair topic for discussion... so let's discuss it!

I bang on regularly about how poorly written some legal articles are. 

Despite this, as lawyers we convince ourselves that we're good writers, which is only a partial truth at best. We might be (although rarely are) good at writing a particular type of legal document. 

But that doesn't mean we're good at copywriting for marketing purposes.

So what's the first thing we can do to start on the road to recovery?

One of the most powerful ways of getting yourself in front of a wider audience and positioning yourself as an expert is through newsjacking.

Not heard the term before? No problem - let's chat about what it is and how it can help you.

Building a database is one thing, but deciding what to actually send it is a completely different decision.

Most law firms send out newsletters or links to their latest articles. That's fine (if you go for that kind of thing) but what else are you going to send people to mix it up a bit and offer them real value for being your best fans?

Here are three ideas you can use easily and often.

It's true - I rant and rave about how much I dislike the stock standard "timely reminder" case law, legislative or academic legal updates.  They stink, and they're boring.

But I'm not against legal updates entirely - just ones that are done poorly.

So let's see how we might be able to sharpen our attention on making this fundamental content type a bit better.

Lots of lawyers know (or at least, think perhaps) that video marketing could be a powerful tool in their arsenal.

But despite having the fleeting thought, most do very little about it.

All sorts of barriers might prevent you from getting started, so in this episode I'm trying to remove a few of them.

Image for a second if you joined an association, said hello to one person at the start of the year, and then missed 29 consecutive events.

How do you think it would go if on event number 30 you showed up an asked to give a speech about your product or service? Asking people to hire you as their lawyer?

It would go badly. And there's a good reason for that.

Should you obsess over the best time of day, the best day of the week, the best content type, the precise word count that achieves the best results?

While I love a good algorithm chat now and again, we have to be a bit cautious about going nuts over the whole thing.

Let's chat about an approach that won't result in you wearing aluminium on your head, but won't totally ignore the process completely.

Something's wrong - I post and post and post, I share and share and share, and every day my reach on social media gets smaller and smaller.

What's going on? Does Facebook simply hate me? Am I doing something wrong? Are the coding the algorithm to frustrate my efforts entirely?

Or is it that Facebook just "doesn't work"?

There's a good chance you're about to listen to a podcast about podcasting, which I accept is a little odd.

And given that I have a few podcasts going, you might think that my answer to this is predictable.

But perhaps it isn't going to be what you think...