Digital Marketing Strategies for Lawyers

While one of the big appeals of digital marketing is the sheer scope of what you can achieve with huge numbers of people, for lawyers aiming for astronomic numbers isn't necessarily the best aim for the game.

If you've ever tried to get into the exercise game, you know it's not a matter of busting your guts out for a week and then letting the next 51 slide.

No - it's about constantly showing up, getting stronger and better and faster.

Digital marketing is kind of the same... but less sweaty.

If you're just getting into the game, then the big wide world of digital marketing options is probably going to seem a bit overwhelming.

But, you know you need to do something. The "go to" for many people is going to be blogging, but while that's a great content type for lawyers I'm not 100% convinced that's actually where I would start if I had my time over.

Find out what I'd do in this episode.

If you're going to produce... stuff... then how much do you need to care about whether it looks like it came out of Hollywood ?

Hmmm - as many times as I have tried, I've probably failed.

So what makes you so special?

It's tempting, as a "professional" (whatever that means) to keep ourselves suited up, serious minded and extremely conservative at all times.

Unfortunately, from a content marketing perspective, the result is that we're also super boring a lot of the time.

And in a sea of information, who in their right mind is going to pick the most boring thing they can find, if there's an viable alternative?

So the trick is... don't be boring.

Just in case you need it. Or perhaps a refresher on what the point of all this really is.

Yes - I said joy.

Honest.

I mean - not joy in the sense of overwhelming and inescapable inner peace, but at least some sense of vague understanding.

The final episode of 2018 is a bit different - let's take a look at 3 big areas that you need to be thinking about in your 2019 digital marketing efforts.

Are you ready?

So it would be nice to have a $5m ad spend each year, to kickstart our efforts and drive the necessary attention our way.

But most of us don't have that.

So what do we need to keep in mind in terms of expectations in our digital marketing? It's something I mentioned right at the start of this series...