Many pest control companies rely on outdated digital marketing tactics — often handing the job to a family member who “knows Instagram.” But there’s a smarter way to market, one that drives real growth and measurable results.

In this episode, Amanda talks with Kirby Oscar, SVP and General Manager at Scorpion. Kirby shares practical digital marketing strategies that help pest control businesses scale, attract more customers, and maximize ROI. From social ads and email campaigns to leveraging your customer data, this conversation is packed with tools to help you market like a pro.

Join us as we discuss: 

• [5:18] Why trusting experts matters (and what not to do)

• [12:04] Social media marketing — posting versus paid strategy

• [18:55] Leads, lifetime value, and metrics that matter
  

Check out these resources we mentioned during the podcast:

• FieldRoutes

• Marketing Pro
  

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here. 

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