Your reputation can be rock solid. And still, your online presence can make you look like a side hobby.

On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities.

You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI search and answer engines reshaping discovery.

What they cover:

• [03:38] Why corporate habits can sabotage personal branding after you go solo
• [05:21] How to avoid decision fatigue and keep momentum
• [07:00] What’s changing with SEO, AEO, and AI-driven discovery
• [13:40] A simple way to do keyword research using Google suggestions
• [15:03] Why long-tail keywords help you compete without fighting the “big guys”
• [20:34] How to structure pages so search engines understand your content
• [21:36] Headlines as hierarchy, not font sizes
• [19:04] Internal linking so your site doesn’t create dead-end pages
• [29:00] The customer journey: what you actually want visitors to do next
• [33:00] A 15-minute micro-step you can take today to improve your site fast

Resources Links:

• Guest: Sandra Scaiano: https://sandrasky.com/ 
• Listen to Sandra’s podcast, The Long Game: https://sandrasky.com/podcast/ 
• Connect with Allison Lane:
  •  https://www.lanelit.com/
  • on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ 

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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