Digital Signage Done Right

EPISODE 189 | Host: Derek DeWitt, communications specialist for Visix

Every K-12 school juggles three very different audiences on the same screens: students, staff, and visitors. This episode breaks down how to build a content strategy for K-12 digital signage that speaks to all three without turning any one group's messages into background noise.

From recognition templates and safety alerting to QR codes, gamification, and AI-assisted design, we cover the tools and habits that keep a school's screens relevant, tested, and ready for whatever the day brings.

See the full transcript HERE

For a full breakdown of content ideas by audience and location, see our companion guide: K-12 Digital Signage: Content Ideas and Best Practices HERE

EPISODE 188 | Guest: Debbie DeWitt, marketing communications manager for Visix

Great digital signage doesn't happen by accident – it happens when design keeps pace with what audiences actually notice. Falling behind on visual trends means your screens start blending into the background right when attention is hardest to earn. This episode is for anyone who wants their content to feel current, not dated.

AI content tools promise speed, but speed without direction just gets you generic results faster. Used well, though, AI can make you a more efficient, more creative communicator. Tune in to learn how to turn AI from a shortcut into a real design advantage.

This episode marks our 7th anniversary! 

See the full transcript HERE

Get more tips in the article Design Advice for Digital Content Creators: A Complete Guide HERE

EPISODE 187 | Guest: Sean Matthews, president & CEO of Visix, Inc.

InfoComm 2026 returns to Las Vegas June 17–19, and this episode previews what Visix is bringing to Booth C7814. Rather than chasing the "AI everywhere" hype, the conversation focuses on the practical technologies making a real difference for the workplace.

The centerpiece is wireless ePaper. With most companies now operating in a hybrid model, ePaper has become a focal point for what Visix can offer both end users and integration partners, including a new 32-inch true-color ePaper display and smaller signs for huddle rooms, desks, and shared spaces.

See the full transcript HERE

Learn more about what we’re showing at InfoComm 2026 HERE

EPISODE 186 | Guest: Matt DuBois, director of partner sales for BrightSign

Digital signage doesn't work without a media player, and BrightSign makes the most popular one in the world. The iconic purple box has long been the hardware backbone behind countless digital signage deployments across virtually every industry, and the new Series 6 takes things a step further by building AI capabilities directly into the player for the first time. 

AI in digital signage is still in its early stages, but it can now power use cases that were out of reach just a few years ago – from safety detection on manufacturing floors to personalized retail experiences. The technology is evolving quickly, and this episode explores what that means for the future of the medium and why the best applications may not even be invented yet.

See the full transcript HERE

Learn more about BrightSign Series 6 players HERE

EPISODE 185 | Guest: Debbie DeWitt, marketing communications manager for Visix

Internal communications is at an inflection point in 2026. This episode breaks down the six major trends redefining the profession – from helping employees navigate continuous, layered change to understanding why every internal message must now pass a "screenshot test." With change fatigue ranking as one of the biggest workforce challenges, communicators who shift from event-based messaging to ongoing orientation frameworks will drive real impact.

To thrive in this rapidly evolving landscape, IC professionals need to rethink not just their tactics, but their entire professional identity.

See the full transcript

Get tips in our Guide to Better Communications in the Agile Workplace

EPISODE 184 | Guest: Brian Galante, President Americas for Copper Leaf Media

Fresh from ISE 2026 in Barcelona, this episode takes a look at what's shaping the AV industry right now. From the rise of ePaper displays to the quiet but significant shift toward USB-C connectivity, the show made clear that innovation today is less about spectacle and more about making technology simpler, smarter, and more connected.

AI was everywhere on the show floor – some of it genuine, some of it marketing buzz – but the real story at ISE 2026 was interoperability. Platforms, sensors, and devices are finally coming together in meaningful ways, and emerging standards like IPMX are helping AV and broadcast technologies work seamlessly across IP networks.

See the full transcript HERE

See a video version of this episode on our YouTube channel, with images and videos taken right from the ISE 2026 show floor.

EPISODE 183 | Guest: Debbie DeWitt, marketing communications manager for Visix

In today's workplace, meeting fatigue and email overload are driving organizations to rethink how they communicate. This episode explores asynchronous communication – a method that allows people to receive and process information on their own schedule rather than requiring everyone to be present simultaneously. Unlike traditional meetings or real-time calls, asynchronous methods respect people's time, reduce interruptions, and accommodate diverse schedules across shifts, time zones, and work arrangements.

Digital signage emerges as a particularly effective asynchronous tool, delivering information that's continuously available without demanding immediate attention. The discussion covers practical applications across various industries, along with content strategies, best practices, and how to integrate digital signage into a broader multi-channel communication approach.

See the full transcript HERE

Need content ideas? Grab our free Digital Signage Content Guide HERE

EPISODE 182 | Guest: Sean Matthews, president & CEO of Visix, Inc.

Digital signage has evolved far beyond decorative displays and electronic posters – it’s now a critical business system that directly impacts productivity, operational efficiency, and bottom-line results.

This episode challenges outdated perceptions of digital signage as merely a creative or facilities concern, revealing how modern implementations integrate with enterprise systems to deliver real-time data, performance metrics, and strategic communications across entire organizations. From manufacturing floors displaying live production KPIs to hospital wayfinding systems that guide patients via mobile devices, today's digital signage requires C-suite attention and cross-departmental collaboration.

You'll learn why treating digital signage as strategic infrastructure rather than an expense delivers measurable returns through improved employee engagement, enhanced visitor experiences, and real-time operational visibility.

See the full transcript HERE

See digital signage solutions and examples for every market HERE.

EPISODE 181 | Guest: Debbie DeWitt, marketing communications manager for Visix

This episode explores the critical role digital signage plays in bridging communication gaps and energizing public participation in local communities. Moving beyond static posters and outdated bulletin boards, we discuss how dynamic, real-time displays can be a game-changer for promoting local happenings, increasing attendance, and fostering a stronger sense of community identity.

We delve into actionable strategies and content examples for public-facing screens in various settings, including government buildings, libraries, and chambers of commerce. From engaging residents with civic information and interactive wayfinding to supporting the local economy and disseminating critical public health and emergency alerts, discover how to leverage visual communications to inform, connect, and inspire your community.

See the full transcript HERE

Get more content ideas in our Free Digital Signage Content Guide HERE

EPISODE 180 | Guest: Debbie DeWitt, marketing communications manager for Visix

Hybrid work presents unique challenges, with communication being the biggest hurdle. This episode dives into how digital signage systems are more relevant than ever for keeping a dispersed workforce connected and engaged. The discussion focuses less on the technology itself and more on specific, actionable content ideas that digital signage managers can implement to foster a shared sense of purpose and belonging, regardless of an employee's location.

We explore innovative ways to address common hybrid challenges like information silos, collaboration gaps, and culture drift. Additionally, we discuss the rapidly growing application of digital signage for seamless workspace management, including room and desk reservations, to improve the overall in-office experience.

See the full transcript HERE

Get more tips in our free Guide to Engaging Remote Employees HERE