Digital Signage Done Right

EPISODE 169 | Guest: Alejandra Ramirez,  founder of Ready Cultures

Many organizations mistake communications tactics for a cohesive strategy. They focus on pushing out messages without a clear vision of the behavior they want to influence or the business objectives they aim to achieve. This approach often leads to disconnected efforts, confused employees and a failure to build a strong, unified corporate culture.

We explore how to move beyond simple message delivery to create a truly strategic internal communications process. Get insight into frameworks and philosophies that turn communication from a reactive tool into a proactive, culture-shaping force and critical driver of your bottom line. And learn how to ensure your communications are designed to elicit specific, measurable actions that move your entire organization forward.

• Discover the crucial difference between communication tactics and strategy. 

See the full transcript HERE

Get more communications advice with our Free Digital Signage Communications Planning Guide HERE

EPISODE 168 | Debbie DeWitt, marketing communications manager for Visix

This episode takes a deep dive into the impactful world of digital signage content specifically tailored for coworking environments. From optimizing space management and fostering community to providing valuable resources and promoting internal services, you'll uncover a wealth of actionable strategies.

Learn how thoughtfully designed visual communications can transform shared workspaces into dynamic, engaging and highly functional hubs for diverse professionals.

See the full transcript HERE

Need more content ideas? Grab our free Digital Signage Content Guide HERE

EPISODE 167 | Guest: Sean Matthews, president and CEO of Visix

Get an exciting preview of what to expect at InfoComm 2025 in Orlando, Florida. You'll get an inside look at the new digital signage products and solutions being unveiled at the show. But it's not just about the tech – Visix booth 3543 will also offer a unique and cool visitor experience. Celebrating our 45th anniversary, the booth will feature a fun, nostalgic '80s theme with lots of giveaways, inviting attendees to explore our latest offerings and learn about our long history in the AV channel.

See the full transcript here

See more of what we’re showing at IC25 here

EPISODE 166 | Guest: Trey Hicks, COO & CSO of Visix, Inc.

This episode delves into the increasing popularity and key benefits of BrightSign media players in the digital signage landscape. Discover why these "purple boxes" have become a go-to hardware solution for a wide range of applications, offering robust and dependable content playback with a long lifespan.

We cover the unique advantages BrightSign players offer and how they integrate with AxisTV Signage Suite, giving users more choice when planning their digital signage solution:

See the full transcript HERE

Learn more about all of our digital signage media players HERE

EPISODE 165 | Guests: Jon Rappoport, founder and director of Rapid Fig, and Jennifer King, deputy director at Rapid Fig

We delve into the concept of cultivated communication and its importance in today's fast-paced world. Our guests explore the idea that great communicators aren't born but rather developed through strategy and practice. They discuss the need to move beyond simply sharing information and focus on generating receptivity and offering a clear path forward.

The conversation highlights the significance of intentionality, empathy and preparation in communication and emphasizes the importance of understanding your audience's needs and crafting messages that resonate with them. We also explore the power of interconnectedness of various communication skills and how to navigate high-pressure situations with poise and impact.

See the full transcript HERE

See what Rapid Fig does HERE

EPISODE 164

In a world saturated with audiovisual stimuli, this episode dives into the growing issue of digital overload. We explore the psychological effects of constant connectivity, from phantom vibrations to cognitive fatigue, and examine how this impacts our ability to focus and engage.

Understanding the challenges audiences face is the first step towards more effective communication.

Moving beyond simply acknowledging the problem, we provide practical advice for those working in digital communications. By focusing on genuine connection and recognizing the individual stories of our audience, we can create a more meaningful and less overwhelming digital experience.

See the full transcript HERE

Get more tips on digital outreach for hybrid offices in our Guide to Engaging Remote Employees HERE 

EPISODE 163 | Guest: Debbie DeWitt, marketing communications manager for Visix

In this episode, we explore how to create content that not only looks good but also effectively conveys messages across various platforms, from intranets and social media to digital signage. We discuss the challenges designers face and examine practical strategies for overcoming these hurdles.

Listen to get actionable tips and resources for creating impactful digital content and internal communications, focusing on clear communication and timeless design principles.

See the full transcript HERE

Need more advice on crafting digital communications? Grab our free Digital Signage Design Guide HERE

EPISODE 162 | Guest: Bryan Peck, VP of sales and marketing for Mazévo

Explore the fascinating journey of room scheduling and event management, from its humble beginnings with pen and paper to the sophisticated software solutions available today. We delve into the pivotal role of technology in streamlining these processes and how customers’ needs continue to drive innovation in this space.

It’s all about efficiency and understanding how to get the most from the tools available. Hear about browser-based solutions that help schedule spaces and resources, coordinate event teams and provide essential analytics for data-driven decisions.

• Hear the history of scheduling software and how this technology has evolved.

See the full transcript HERE

Learn how Mazévo can help you streamline your space and event management HERE

EPISODE 161 | Guest: Craig Lucie, founder and CEO of Lucie Content

 Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and connect with their audience on a deeper level.

Explore how to create content that not only informs but also resonates, humanizing your brand and driving measurable ROI. Hear actionable strategies for future-proofing your marketing and mastering the art of content creation in today's digital age.

See the full transcript HERE

Learn more about how to humanize your content at Lucie Content HERE

EPISODE 160 | Guest: Brian Galante, founder and owner of Dimension PR

Dive into the exciting innovations and trends at Integrated Systems Europe 2025. AI was a big theme, and we explore how it’s transforming the AV landscape, moving beyond theoretical applications to practical uses like automating everyday tasks, enhancing content creation, and even optimizing space utilization. 

We look at advancements in DVLED technology, with its increasing flexibility and scalability for creating larger and more diverse displays. And we examine the growing emphasis on energy efficiency and product lifecycle management across a wide variety of products and industries. 

See the full transcript HERE

Learn more about Integrated Systems Europe HERE