Digital Signage Done Right

What Does Digital Signage Cost?

EPISODE 89 | Guest: Trey Hicks, chief sales officer, Visix

What does digital signage cost? It seems like a simple question, but it’s not. Digital signage isn’t like buying a cell phone at a kiosk. It’s more like kitting out a smart home with phones for your whole family along with smart speakers and TVs, a cell and internet service package, as well as all the entertainment feeds you’ll want access to.

Digital signage isn’t a product. It’s a suite of products that includes digital signage software, hardware, services, subscriptions and more. We discuss six basic factors that can affect the cost of digital signage, so you can better plan your budget and shop with confidence.

- Understand perpetual licenses versus software subscriptions

- Hear the benefits of cloud and on-premise servers

- Consider whether to buy media players or use your own PCs

- Discover how endpoints, users and data options can affect pricing

- Explore services you may not have factored into your budget

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Grab our handy infographic with 10 Questions to Ask When Shopping for Digital Signage

Using Digital Signage in K12 Schools

EPISODE 88 | Guest: Ilyse Johnson, region sales manager – Mid-South for Visix

Schools have a unique challenge of communicating across three very different audiences – students, teachers and staff, and parents and visitors. Finding easy ways to engage and inform all of these folks can be tricky, but digital signs in K12 schools can unify and streamline both messaging and workflows.

Ilyse Johnson walks us through different methods to attract and motivate everyone in a school or school district, what schools have found to work best and some of the most popular things to show on screens.

- Learn how to unify school messaging while still targeting different groups

- Understand how digital signs get more buy-in than printed or audio announcements

- Explore popular content for school screens and how students can get involved

- Hear how automated data, content feeds and approval processes ease workloads

- Find out how schools are using menu boards, interactivity and wayfinding for higher engagement

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See how one school district is using digital signage in our case study with video: Hall County School District Soars with Digital Signage

Overcommunicate at Your Own Peril

EPISODE 87 | Guest: Andrew Brown, co-founder of the Academy of Business Communications

Email, chat, WhatsApp, Zoom, Teams, town halls, meetings, intranets, digital signage – it can all feel overwhelming. As the number of messages we receive every day grows, as well as the number of technologies and channels we have to master, it’s more important than ever that organizational communications be deliberate, well planned and focused on outcomes. Companies that overcommunicate, though well intentioned, risk demotivating or alienating their employees.

 Andrew Brown from the Academy of Business Communications takes us through some of the most common traps that companies fall into, and explains that overcommunicating is about much more than just volume.

 - Understand why people feel you’re overcommunicating (it’s not just volume)

- Learn how trust and authenticity can cut the number of communications needed

- Hear what executives, supervisors and employees need to do better

- Discover how crucial listening is – both one-on-one and in groups

- Get tips on how to make your communications more impactful

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Get more advice and free tools on the Academy of Business Communications website

6 Collaboration Skills & Why They’re More Important than Ever

EPISODE 86 | Guest: Ellyce Kelly, professional services consultant for Visix

Collaboration has always been a buzzword in the workplace, but it’s come to the forefront lately with more people working remotely because it’s an essential tool to streamline and motivate processes and people. And it’s not a top-down initiative anymore – employees are begging for better collaboration skills, tool and technologies to help them do their jobs and balance their work/life habits.

In this episode, we talk with Ellyce Kelly about which collaboration skills can make the biggest difference to your teams, practical tips to encourage collaboration and how digital signage can help.

• Learn what collaboration is and why it matters to people and profits

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Download these tips in our handy infographic: 7 Tips for More Effective Collaboration

Digital Signs for Hospitals

EPISODE 85 | Guest: Steve Lainer, region sales manager – Northeast for Visix

Healthcare facilities need to communicate everything from entertainment for waiting rooms to critical care notices at nurses’ stations. Digital signs for hospitals have become the leading solution to engage and inform everyone on site, and to broadcast the most current information as things change quickly.

In this episode, Steve Lainer walks us through how hospitals are using digital signs for critical communications with visitors, staff and patients. He’ll also explain how screens are reducing the burden on staff while simultaneously improving the visitor and patient experience.

- Learn how digital signs contribute to hospital safety, wellness and workflows

- Discover how wayfinding, CAP alerts and room signs can extend the impact of digital signs

- Hear how donor boards, menu boards and queuing info can better engage hospital visitors

- Understand how digital signage can help alleviate healthcare staff burnout

- Explore the cost and time savings of digital signs versus outdated posters and plaques

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Learn more in our white paper: Build Community and Empower Staff with Digital Signage for Healthcare

Purpose-Driven Content

EPISODE 84 | Guest: Maliha Aqeel, independent communications consultant, founder & CEO of the Ideas Collective

Word of mouth has gone digital and in the age of the empowered consumer, it’s vital for brands to offer purpose-driven content. This means everything must tie back into the stated purpose and values of the organization apart from profit statements. But make sure you mean what you say and be prepared to show proof that you do what you promise to do.

Communications consultant Maliha Aqeel walks us through the Four As of purpose-driven content: how Authenticity, Accountability and Action create consumer Advocates that promote your brand and help you differentiate yourself from competitors.

- Explore how to align the messaging of your organization with your purpose

- Get practical examples of how to apply the Four As in communications

- Hear how consumer experience and consumer empowerment are driving change

- Understand how to use Simon Sinek’s Golden Circle for decision making

- Learn the importance of social listening, research and validating using data

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Discover more content tips in our Masterclass Guide 3: Digital Signage Content

W.A.T.A! An Energizing Approach to Communication Projects

EPISODE 83 | Guest: Roxy Tomacder, senior internal communications specialist

W.A.T.A! is an easy-to-remember mindset and roadmap that will help you approach all of your communication projects with more energy and more confidence. Who is the message for? Does it Align with your overall goals? Are you building Trust with your audience? And are you bringing Artistry to the project?

Roxy Tomacder, writer, speaker and senior internal communications specialist walks us through the tactics and applications of W.A.T.A! for higher employee engagement.

- Understand how to go beyond demographics to better know your audience

- Explore how to better align the goals of both sender and receiver

- Learn how to build trust with your audience

- Discover the importance of artistry in omnichannel communications

- Hear real-world applications for W.A.T.A!

See the full transcript HERE

Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide

Cloud Digital Signage vs. On Premise

EPISODE 82 | Guest: Sean Matthews, president & CEO of Visix, Inc.

If you’re shopping for a content management system, one of the first things you’ll have to ask yourself is whether you want cloud digital signage or an on-premise solution. The answer will depend on more factors than you may have considered. How many people need access and where are they located? How much data will you be pulling in and from where? Is it a budget issue?

In this episode, we walk you through the pros and cons of cloud digital signage vs. an on-premise server to give you a head start on evaluating your options.

• Understand the difference between cloud and on-premise solutions

See the full transcript HERE

Learn more in our Masterclass Guide: Digital Signage Systems Overview Guide

Using Color Theory & Psychology in Digital Signage Design

EPISODE 81 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc.

Digital signage is all about attention and impact, and color is one of the most powerful and flexible tools in your design arsenal. But you have to choose hues that are both appropriate and engaging for the target audience. Knowing how different groups perceive and react to different colors is an important part of crafting quality designs, and can either boost or torpedo your messages.

In this episode, we’ll talk about color theory and psychology, step through some of the most common color associations, and give you practical tips and links that can help you design better content.

- Learn the difference between color theory and color psychology

- Explore common color associations

- Understand how cultural differences can affect color perception

- Tips for making color count in digital signage designs

- Get links to color palettes, generators and more articles

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Get more screen design advice in our Masterclass Guide 4: Digital Signage Design

Why Visix Software Training Is Essential to Success

EPISODE 80 | Guest: Jill Perardi, director of professional services, Visix, Inc.

Digital signage software is like any other business app – you have to learn how to use it before you can excel at it. All too often, people by a digital signage system and then just import PowerPoints. If that’s you, you’re missing out on a lot of features that can make your workload easier and your screens more appealing.

Jill Perardi walks us through the benefits of Visix software training and how it can impact your day-to-day operations and audience engagement.

- Learn why neglecting training can be a waste of money

- Explore how training can help boost digital signage adoption

- Understand the different training options tools from Visix

- Discover how knowledge sharing can boost productivity

- Hear how to sign up and the best way to get started

See the full transcript HERE

Get more information about this topic on our training page here.