Digital Signage Done Right

Digital Signage Analytics & Why It Matters

EPISODE 99 | Trey Hicks, COO & CSO of Visix, Inc.

A powerful tool for any communications efforts is digital signage analytics, which can not only give you an overview of how successful your messaging is but can also help drill down to something as granular as individual contributors. 

In this episode, Trey Hicks from Visix discusses why analytics matters, what to look at and how to use that data to help achieve your digital signage objectives.

- Learn what makes analytics data meaningful

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See our blog on analytics: The Value of Communications Analytics

Seven Principles for a Data-Driven Workplace

EPISODE 98 | Sean Matthews, president & CEO of Visix, Inc.

Many of our clients use their digital signage software to show data and data visualizations on their screens. It’s a great motivator for your workforce and helps create a data-driven workplace for better decision making and higher productivity.

But how do you know what data to show and how to display it? Are you sure your employees understand it? Is it relevant and actionable? If not, you might need to rethink your strategy. Sean Matthews walks us through seven steps and real world examples that can help.

• Understand what we mean by data-driven workplace and why data matters

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Get content tips to motivate employees in our Masterclass Guide 3: Digital Signage Content Guide

Emotional Connections through Internal Messaging

EPISODE 97 |  Andrew Brown, co-founder of the Academy of Business Communications

It's not engagement, it's not communications, it’s not culture. Although each of these things play a part, none of them encompasses the whole idea nor the entire effort involved in forging emotional connections between an organization an its employees.

Andrew Brown walks us through what it takes to build emotional connections that benefit the wellness and success of both the organization and the humans involved in it. Whether or not you’re using digital signage, this is an episode that every comms and c-suite professional should listen to.

- Learn why it matters and who it matters to

- Understand the most common obstacles to connections

- Answer three questions to define your organizational culture

- Hear five key areas to focus on for building emotional connections

- Get real-world examples of what to do and what not to do

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Get more advice and free tools on the Academy of Business Communications website

12 Workplace Motivation Ideas

EPISODE 96 | Guest: Debbie DeWitt, marketing communications manager for Visix

Attracting and retaining talent; employee health, wellness and satisfaction; efficiency and productivity – the success of your organization hinges on workplace motivation and how you’re engaging your workers, whether they’re in the office or working remotely.

In this episode, we cover some surprising stats that show employers are still falling short in the eyes of employees. We also give you some practical tips for what you can do to build a better culture with workplace motivation techniques and how that can translate to your digital signage system.

- Understand how workplace motivation affect the bottom line

- Learn what employees are saying they want from their workplace experience

- Get 12 easy motivation ideas you can start using today

- Discover how digital signage can supplement your HR and comms efforts

- Hear where to find inspiration and tools that can help ease workloads

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Get more content tips in our Masterclass Guide 3: Digital Signage Content Guide

Retail Digital Signs: Worth the Investment

EPISODE 95 | Guest: Jason Cain, region sales manager – South Central for Visix

From shops to restaurants, campus bookstores to zoos, hotels and casinos to car dealerships – retail digital signs are being used to improve the customer experience, motivate staff and increase sales.

In this episode, Jason Cain talks through how lots of different retailers are using digital signage to engage their audiences, whether it’s with a single screen or across a worldwide chain. We’ll explore popular content for each environment, and some of his best real-world examples.

- Learn the benefits of investing in retail digital signs for CX

- Explore how interactivity can engage customers and boost revenues

- Hear how retailers handle internal vs. public-facing communications

- Understand the benefits of CAP-compliant alerts and analytics

- Discover cool real-world digital signage applications and get tips

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Read our blog: 8 Benefits of Digital Signage for Retailers

Digital Signage Content 101: Getting Started

EPISODE 94 | Guest: Debbie DeWitt, marketing communications manager for Visix

Your company or campus just bought and installed a digital signage system. Your boss then tells you you’re responsible for keeping your screens full of realtime, engaging content. Yikes!

It’s not as scary as it sounds. With some basic training and a little inspiration, anyone can creative good-looking content for digital signs. We’ll walk you through how to get started and give you easy examples you can put into practice right away.

- Get lots of examples of easy content for launch day

- Understand how content goes from your desktop to screens

- Explore auto-updating content, content kits and subscriptions

- Hear how to build a content plan and calendar

- Discover where you can find content inspiration and free content

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Get more tips in our Masterclass Guide 3: Digital Signage Content Guide

Digital Signs for Local Government

EPISODE 93 | Guest: Chip Kepner, region sales manager – West Great Lakes, for Visix

Government is all about people. Communicating essential information to both the public and employees can be a challenge with such a wide array of services and updates to convey. Whether it’s meeting agendas, wayfinding, weather or info boards, digital signs for local governments can help keep everyone informed and engaged.

In this episode, Chip Kepner gives us a quick overview of the way that digital signage is being used in city, county and local administrative offices to support both internal and public-facing communications:

• Learn about different types of government offices using digital signs

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Get more content ideas in our white paper: Streamline Communications with Digital Signage for Government Agencies

The Power of Language

EPISODE 92 | Guest: Jennifer King, performance coach with Stand & Deliver

Communication is about language. Words matter, but so does the intention behind those words, the feeling or action you want them to inspire, and the way you deliver them. This is true in any context, whether it’s digital signage messaging, email, Zoom meetings, one-on-one conversations or presentations to thousands.

In this episode, which marks our third anniversary, Jennifer King, theater veteran and performance coach, walks us through some tips for how to make your communications more impactful and inclusive:

• Understand how intention shapes your language skills

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Stand & Deliver is a consulting and training firm that primes organizations for high-performance communication and leadership.

8 Communications Trends for a Hybrid Workforce

EPISODE 91 | Guest: Debbie DeWitt, marketing communications manager for Visix

The hybrid workforce has changed the way organizations connect employees to the company, the mission and each other. Although new tech and tools are part of the equation, some good old-fashioned employee engagement techniques are evolving to take center stage in the battle to build community over distances.

In this episode, we look at eight trends that internal communications professionals are leveraging to ensure everyone feels informed and engaged in the modern workplace:

• Learn how a hybrid workforce has changed the way we communicate

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Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide

Free Digital Signage Software Isn't Free

EPISODE 90 | Sean Matthews, president & CEO of Visix, Inc.

Lots of people advertise free digital signage software on the web. But is it free? Do these apps come with hidden costs, limited features or lackluster support? Most importantly, will the free software you’re considering adapt to your needs or force you to adapt to it?

In this episode, Sean Matthews walks us through what to watch out for when considering a free CMS to manage your digital signs, what types of environments should and shouldn’t use them, and how to frame your software search to match your strategy.

- Hear the difference between free software, freeware and open source

- Walk through the pros and cons of free signage software

- Find out what “free” might mean (trial, demo, pilot, hosting, etc.)

- Consider how services, updates and security are affected

- Learn the questions to ask before downloading a free signage app

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Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview