Digital Signage Done Right

Internal Communication Trends for 2023

EPISODE 109 | Guest: Debbie DeWitt, marketing communications manager for Visix

In the post-pandemic world, organizations have not only changed their physical footprints and in-office policies, they’ve had to reevaluate their priorities and processes to attract and retain valuable talent. The stopgaps that emerged in 2020 have evolved into more permanent, human-centric forms that are leveraging new tech and trends to meet reimagined goals.

In this episode, we step through 12 internal communication trends taken from experts and surveys across the industry, with practical tips you can start using today.

- Understand how collaboration tools and techniques have evolved

- Hear how visual content is being prioritized across communication mediums

- Explore the “Purpose Revolution” and the roll of frontline management and leadership

- Discover how communicators are prioritizing mobile, personalization and alignment

- Learn how AI, analytics and evidence-based communications are changing everything

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Get more advice in our free Masterclass Guide on Digital Signage Communications Planning

ISE 2023 Wrap Up

EPISODE 108 | Guest: Brian Galante, president and co-founder of Dimension PR

Trade shows are one of the most important ways that vendors can introduce new products, check in on technology trends and form lasting partnerships. For the first time in years, crowds are returning to the show floor in full force to see what’s new in the AV/IT industry.

In this episode, we get a quick wrap-up of the major themes and products on show at this year’s Integrated Systems Europe show from Brian Galante.

- Get the skinny on show attendance and vendor partnerships

- Explore the growing crossover between residential and commercial markets

- Delve into the main themes of the event: immersion, collaboration and sustainability

- Look at hot products on the show floor: holograms, audio innovations and powerless displays

- Hear about new space booking tech and trends for the modern workplace

Get the full transcript here

Learn more about Integrated Systems Europe here

How Digital Signage Helps Facility Managers

EPISODE 107 | Guest: Sean Matthews, president & CEO of Visix, Inc.

Facility managers have to keep the big picture in mind while juggling a lot of disparate systems and teams. Using enterprise digital signage software can help pull those systems together for a unified visual communications strategy. Combine message management with event schedules, wayfinding, emergency alerts and even space management – all managed from a single UI. Not only can it reduce workload and waste, but it also adds up to better employee, customer and visitor experiences.

- Understand how digital signage fits into facility management

- Hear how digital signage helps facilities remain relevant and competitive

- Learn how integrated communications are more effective

- Explore interactivity for events, wayfinding, menu and donor boards

- Discover affordable e ink solutions for space management

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For more systems info, download our free white paper: Simplify and Diversify Facility Management with Digital Signage

How to Choose the Right Digital Signage Player

EPISODE 106 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix

Digital signage is a system, and that system includes displays, content management software and some specialized hardware to get your content to the screens. Choosing the right hardware depends on what your content is, how many screens you’re feeding and where you want your media players to live. 

Joe Murray walks us through the full line of Visix digital signage players and gives practical tips for how to choose the best options for your content strategy. 

- Understand what a digital signage player does

- Learn why OS, processor and other specs are critical

- Discover different mounting options for various form factors

- Hear specs and use cases for Visix media players

- Explore HTML5 playback options

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For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview.

See player specs on our webpage here: Digital Signage Media Players

Designing Menu Boards for Screens

EPISODE 105 | Guest: Jill Perardi, director of professional services for Visix

Menus can go digital and contain as much information as you like. But designing menu boards is not the same as creating paper menus, so you need to keep a few things in mind to have maximum effect and provide the best customer experience possible.

In this episode, Jill Perardi walks us through some best practices, and shares real-world successes and misfires you can learn from:

- Understand the difference between printed and digital menus

- Learn some design tips to make your menus easy to read

- Hear how auto-updating content simplifies things

- Discover how good menu board design affects revenues

- Explore the possibilities of interactivity

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Get more design tips in our Masterclass 4: Digital Signage Design Guide

10 Digital Signage Tips in Under 10 Minutes

As we approach the year’s end, we’re giving you our quick countdown of 10 digital signage tips that you can start using right now. Or you can work these into your content strategy when you get back to the office in the new year. Either way, isn’t it worth just 10 minutes of your time to improve your visual communications?

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Get more advice in our free Masterclass Guide on Digital Signage Communications Planning 

Why Your Business Needs a Digital Signage System

No matter what size organization you have, business digital signage is a necessary tool to engage employees, increase their productivity and further your business goals. This is just as true with a hybrid workplace as it is for someplace where everyone is on site all the time. 

In this episode, we talk about how digital signage can help unify a disparate workforce, enhancing their interactions with your company and reminding them that they’re still part of a team.

- Explore the difference between business digital signage and retail signage

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For more ideas, get our free white paper: Employee Engagement in the Digital Workplace

9 Quick Digital Design Tips

EPISODE 102 | Host: Derek DeWitt, communications specialist for Visix

Whether you’re designing for digital signage software, PowerPoint presentations, social media or downloadable resources, you’ve got to nail the basics to break through to your audience. In addition to good graphic design, you need to understand your audience and the context of your messaging to communicate effectively.

In this episode, we give you nine practical digital design tips you can start using today to attract more viewers, engage them longer and ensure your communications are motivating them to act.

- Understand how knowing your endpoint resolution is crucial

- Explore six basic design principles (contrast, colors, fonts, etc.)

- Learn to organize visual information for more impact

- Hear how colorblindness, eye strain and ADA guidelines affect designs

- Discover multiple ways to get your audience to interact and provide feedback

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Download our handy infographic to take these tips with you.

Digital Signs for Hotels & Hospitality

EPISODE 101 | Guest: Dave Leo, region sales manager – North Central for Visix

Digital signs for hotels and other hospitality venues are the most efficient way to communicate large amounts of timely information to visitors in an environment that’s constantly changing. Anything from wayfinding to advertising and even flight information can be updated quickly and easily on screens to give people the best guest experience possible.

And today it’s even easier to use this technology. Cloud-hosted options mean no more server rooms, and events and other feeds can be pulled from elsewhere to populate displays with eye-catching content that people want to see. Weather, alerts and other streams can all be automated to save your staff time and free them up for more personalized guest service.

• Hear examples of how digital signs are being used by hotels

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For more information, download our free white paper: Maximize the Guest Experience with Digital Signage for Hotels and Resorts

Using Design Themes on Your Screens

EPISODE 100 | Guest: Debbie DeWitt, marketing communications manager for Visix

Design themes are super useful for both launching and maintaining momentum on a digital signage system. It helps you maintain consistency, helps reinforce your branding and it makes things a lot easier for multiple content contributors. Most importantly, it makes your screens look good.

In this episode, we’ll walk through the different element of a digital signage design theme, talk about why you need one, and give you lots of inspiration and links to get started.

- Understand what a design theme includes

- Learn the benefits of using themes for digital signage

- Get ideas for different types of design themes

- Discover where to find theme inspiration

- Hear about different ways to create a theme

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Get more screen design advice in our Masterclass Guide 4: Digital Signage Design