Digital Signage Done Right

EPISODE 129 | Guest: Debbie DeWitt, marketing communications manager for Visix

McKinsey & Company has published a report about ten top-of-mind organizational shifts in that leaders are coping with and implementing. And these items are still relevant as we close out the year and enter a new one. Our times have brought some fundamental changes to the way organizations do what they do, and leaders must adapt or get left behind.

Whether or not you’re using our digital signage software, these topics are likely affecting your organization right now. And for communicators and content creators, awareness of and responses to these shifts will have to be integrated into future messaging and campaigns.

- Learn about the ten top-of-mind organizational shifts

- Understand how they’re relevant today, and will continue to be for some time

- Hear concrete statistics for how these shifts are affecting employees and businesses

- Explore how changes in the culture today will affect operations tomorrow

- Discover four action items for implementing change now

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Learn more about how to apply this to managing digital signage in our free white paper: Corporate Communications for the Modern Workforce

EPISODE 128 | Guest: Jill Perardi, director of professional services for Visix

Time and money constraints shouldn’t stop your organization from having professional-looking interactive content on your digital signage. Interactive wayfinding templates are an attractive and affordable solution for environments that are less demanding than others.

Every design starts from a standardized template, but comes to life with your own branding, ADA controls, light and dark modes, and more. Your audience gets exactly what they need, and you don’t break the bank. But there are more benefits than just cost, and more available than just maps.

- Understand what wayfinding templates are and what they include

- Discover the benefits of wayfinding and directory templates versus custom projects

- Get real-world examples and applications in various industries

- Hear about two new interactive packages from Visix

- Learn what’s needed to make sure your project runs smoothly

See the full transcript HERE

Get more ideas for touchscreen designs in our white paper: Touchscreens for Audience Engagement

EPISODE 127 | Guest: Fanette Ronjat, professional services consultant for Visix

Digital signage content feeds are a fast and easy way to get content up on your screens. They look good, save you time and money, and are always up-to-date and relevant. Even if you have in-house designers, using content feeds can supplement your branded content, freeing up your folks to do more targeted messaging and campaigns. And the variety of content feeds is huge.

In this episode, we cover the basics of content feeds – what’s available, why you want them, how to set them up and how they can increase audience engagement.

- Learn how content feeds save time and money, and increase engagement

- Hear the pros and (very few) cons of using content feeds

- Explore the most popular content feed subscriptions

- Discover how easy it is to schedule auto-updating feeds

- Understand how to choose the best attractors for your audience

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Get more content tips with our Masterclass 3: Digital Signage Content Guide

EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix

Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues

In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if you don’t. 

- Learn where internal and external communications should overlap

- Understand the benefits of communications alignment

- Hear why brand standards are just as crucial as consistent messaging

- Discover the three Ts (transparency, trust and training) and channel maps

- Get best practices you can start using today

See the full transcript HERE

Get more communications advice in our free guide Digital Signage Communications Planning

EPISODE 125 | Guest: Ellyce Kelly, professional services consultant for Visix

A fast and easy way to get great-looking content up on screens quickly is by using digital signage templates. They’re already designed with digital signage in mind by professionals yet can also be adjusted to fit in with existing brand standards.

Digital signage templates also allow more people to contribute content while still maintaining consistency in the look and feel of your messaging. Even for an organization that has dedicated design and content creation teams, templates are an effective way to augment what’s on offer without sacrificing quality.

- Understand the timesaving benefits of using digital signage templates

- Discover how templates can democratize your communications

- Get a rundown of all the templates provided in Visix software

- Explore ready-made packs and kits for popular screen designs

- Hear dos and don’ts for using digital signage templates

See the full transcript HERE

Get more design tips with our Masterclass guide on Digital Signage Design HERE

EPISODE 124 | Derek DeWitt, communications specialist for Visix

Web 3.0 is almost upon us, and it will herald completely new ways for people to communicate with one another in person, online and in virtual spaces. Organizations need to get in front of this new tech to understand what’s coming and what’s possible. We take a quick look back at the birth of the web and Web 2.0, and then peer into our crystal ball to see what’s coming up for the online world as we all get more connected.

See the full transcript HERE

Interested in future tech? Listen to our podcast episodes about the AI Age, AI Personas & Ethics and Using AI to Create Content

EPISODE 123 | Guest: Fanette Ronjat, professional services consultant for Visix

We’re drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees, students, visitors and stakeholders. Making sure that data is accurate, timely and easy to understand is paramount. Data-driven content on digital signs can help.

In this episode, we walk through different types of data feeds, how best to get them onto screens, and the benefits and hurdles of designing good data-driven content for displays.

- Understand the benefits of data-driven content

- Hear lots of examples of what you can put on digital signs

- Learn when to use text and when to use data visualizations

- Explore the common mistakes and challenges involved

- Discover how Visix digital signage software and services can help

See the full transcript HERE

Get more content ideas and inspiration in our Masterclass Guide 3: Digital Signage Content 

VUCA & How Digital Signage Can Help

EPISODE 122 | Guest: Debbie DeWitt, marketing communications manager for Visix

In this episode, we look at how business leaders and communicators can prepare for and react to the real and perceived effects of VUCA – Volatility, Uncertainty, Complexity and Ambiguity. To meet these challenges, they need to be diligent, flexible and adaptable at speed.

A good digital signage system can be an extremely valuable tool for delivering real-time, targeted and motivating communications to employees, stakeholders and the organization as a whole.

Join us as we explore how digital signage can help you adapt, communicate and lead with agility in a VUCA world, where change is constant, and uncertainty is the only certainty.

- Learn the origin of VUCA and why it should matter to you

- Understand why flexibility, adaptability and speed are crucial

- Hear four reasons digital signage is a great tool in a VUCA environment

- Explore how to combat VUCA with Vision, Understanding, Clarity and Agility

- Get content ideas to combat each of the four VUCA attributes

See the full transcript HERE

Get more communications advice in our free guide: Digital Signage Communications Planning

Benefits and Tips for Digital Directories

EPISODE 121 | Guest: Jill Perardi, director of professional services for Visix

Giving people attractive, easy-to-read digital directories can save them time and improve the visitor experience. The trick is to plan ahead, know your audience’s needs and give them just enough information on screen.

We’ll walk you through the best practices and most common mistakes in digital directory design. Whether you’re using our digital signage software or need a custom directory design, this episode will get you started with practical tips and advice.

- Hear the benefits of digital directories over printed signs and placards

- Get advice on where to put your screen or kiosk

- Learn about auto-updating directories tied to data sources

- Explore different ways to make your directory interactive

- Understand the basics of good directory design

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Grab our free infographic 8 Advantages of a Digital Directory

The Evolution of Booking Spaces

EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc.

People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate more office hoteling, hotdesking and other shared workspace policies, tech tools are having to adapt to meet more modern standards.

In this episode, we step through the history and challenges of space booking and how different technologies have improved the experience. We also give an overview of our new Choros WebAR space booking platform – the latest innovation for booking spaces. 

- Hear about the challenges of booking spaces before digital tools came along

See the FULL TRANSCRIPT

Get our free infographic 12 Ways to Streamline Space Booking here.