Digital Signage Done Right

Connect without Corporate Jargon

EPISODE 119 | Guest: Jennifer King, executive communication coach

Corporate jargon is something that’s used in every workplace, but does it serve the audience or the speaker? Jargon has its place and might be efficient, but it can often dilute, obfuscate and even offend. To communicate effectively, the needs of the listener have to be prioritized. Otherwise, things can go very wrong.

Thoughtful, intentional language is what’s needed to connect with today’s employees, visitors and customers. In every context, communicators need to remember that their target audience is people.

- Understand why each interaction needs to be treated as unique

- Explore specific jargon terms, and how they’re used and misused

- Consider what unintentional messages certain language might be conveying

- Hear how some terms can be dehumanizing

- Learn which terms need to be discarded and which ones to keep

See the FULL TRANSCRIPT

See more about Jennifer’s coaching by clicking this link

Common Technical Mistakes to Avoid

EPISODE 118 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix

We want to be sure that your digital signage software implementation goes as smoothly as possible. To that end, we’ve rounded up some of the most common technical mistakes we’ve seen in the past so you can avoid them. This is an episode we think your IT team will very much appreciate.

In this episode, Joe Murray walks us through some of the more common issues that can crop up before, during and after implementation, and gives practical tips on how to avoid them. 

- Learn the reasoning behind installing prerequisites on your own hardware

- Explore the importance of domain policies, publishing ports and SSL certificates

- Understand our three authentication types and why you should choose one early

- Prevent misunderstandings about the OS version on Visix media players

- Hear about wifi for players, video codecs and Windows Authentication on home PCs

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For more systems info, download our free Masterclass Guide 1: Digital Signage Systems Overview.

Quick Guide to Digital Signage Benefits

EPISODE 117 | Guest: Debbie DeWitt, marketing communications manager for Visix

The case has certainly been made for businesses needing digital signage, but what, specifically, can and should you put on your screens? In this episode, we give you a quick guide with 14 digital signage benefits and content ideas in just over 15 minutes.

Whether you have a digital signage system or are considering one, these tips will help you understand how digital signage can better engage your audience with dynamic visual communications.

- Hear how digital signage can actually save you time

- Explore realtime metrics and event schedules that auto-update

- Discover ideas for improving space management

- Understand why the visitor experience is everything these days

- Learn how your digital signs can become a source of revenue

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For a wrap up of these quick tips, download our infographic: 14 Things Digital Signage Can Do For You

IC23 InfoComm Preview of New Products

EPISODE 116 | Guest: Sean Matthews, president & CEO of Visix

In this InfoComm preview, hear all about the three (count ‘em, three) new products Visix will unveil at this year’s show that all aim to greatly improve the user experience. There’s support for a digital signage player that’s becoming ubiquitous, an affordable solution for office hoteling and hotdesking, and a brand new product that aims to completely disrupt the room booking industry and mindset. 

- Hear about Visix digital signage support for the BrightSign player

See the full transcript HERE

Find out more about our new products premiering at IC23 here.

Digital Signage Today & Tomorrow

EPISODE 115 | Guest: Daniel Brown, editor of Digital Signage Today

The digital signage space is facing a period of rapid change that shifts the focus to the audience and the experience, instead of the message and the product. Innovations in workflows and approaches are being augmented by technological advances like holograms, IoT, AR and AI. Sustainability considerations have also come to the forefront of everyone’s minds. And, as always, it’s ultimately about the content you put up on your screens.

- Learn why it’s all about the user experience today

- Understand why DEI is important for today’s audiences

- Hear how academic research is impacting the ways businesses communicate

- Discover how coopetition is changing the way businesses interact with each other

- Explore how advances in holograms and mixed reality are impacting many diverse sectors, from branding to healthcare

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To see the latest in the world of digital signage on Digital Signage Today, CLICK HERE

Digital Donor Walls: Benefits & Tips

EPISODE 114 | Guest: Jill Perardi, director or professional services for Visix

Digital donor walls are being used by companies, non-profits, hospitals, schools and other organizations to celebrate and encourage philanthropy. Studies have proven that recognizing donors with a well-designed presentation on big screens can drive more donations than static plaques.

In this episode, Jill Perardi shares her design expertise and real-world client stories about the advantages of using digital donor walls to recognize donors and encourage giving.

- Hear the benefits of digital donor walls and why they’re better than plaques

- Discover how to create effective donor walls for static or interactive screens

- Learn about preparation and budgeting for a digital donor wall

- Understand the importance of good digital design and ADA compliance

- Explore the use of multiple screens, touchscreens and audio

See the full transcript by clicking HERE

Get more design tips in our Masterclass 4: Digital Signage Design Guide by clicking HERE

Use AI to Create Content Today

EPISODE 113 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc.

AI is a hot topic these days, but can it really be used to help with digital signage content and other communications efforts? The short answer is, yes. Using just a few tools, and a basic knowledge of prompts, anyone can use AI tools to generate ideas and suggestions, text, images, videos and more. 

Listen to find out how you can use AI to create content right now, and get lots of practical advice and links to get you started.

- Understand how AI can help generate text for messages and campaigns

See the full transcript by clicking HERE

For more content inspiration, download our Masterclass Guide 3: Digital Signage Content HERE

EPISODE 112 | AI Personas & Ethics

Guest: Josh Bachynski, AI innovator and thought leader

Do you have certain employee groups or demographics you’d like to communicate with more effectively? Can you identify your ideal audience representative? Artificial intelligence can help, but Using AI tools to create personas and improve communication requires a solid understanding of their capabilities and limitations.

In this episode, we continue our conversation with Josh Bachynski to explore the current state of AI tools and how communicators can use them, what the future may hold, and the ethical considerations that will need to guide our development and use of these technologies. 

- Learn what personas are and how to create them using AI tools

To see the FULL TRANSCRIPT, click HERE

Connect with Josh Bachynski on LinkedIn to talk about how you can use AI in your business today.

EPISODE 111 | Adapting to the AI Age

Guest: Josh Bachynski, AI innovator and thought leader

The information age is over. The AI age is here. With ChatGPT, Bard and other AI-powered chat agents exploding onto the scene, how we search for and interact with information is changing rapidly, and will continue to evolve at breakneck speed. Communicators will have to adapt quickly to adopt and leverage these tools.

In this episode, we have an insightful and thought-provoking discussion with Josh Bachynski, an innovator and thought leader in technology and artificial intelligence, on the current and future implications of AI for communicators and society at large.

- Discover different AI categories and what’s available now.

- Explore how AI will evolve and affect us in the very near future.

- Learn about AI use in internal communications and marketing.

- Discuss AI-powered chat agents, their advantages and limitations.

- Get links and recommendations to start using AI chat agents today.

For the FULL TRANSCRIPT, click this link

Connect with Josh Bachynski on LinkedIn to talk about how he can use AI to help your business today.

6 Growing Content Trends for Digital Signage 

EPISODE 110 | Guest: Ellyce Kelly, professional services consultant for Visix

Content is anything you put on screens. Coming up with the subjects and formats for your visual communications is a daily challenge that shouldn’t be dictated by your content management software. To engage viewers, messaging needs to be driven by your audience’s interests, needs and expectations. Content trends aren’t only about what you say, but also how you say it.

In this episode, Ellyce Kelly walks us through six of the digital signage content trends we’re seeing. Get practical tips for new and expanded content to bring your messaging in line with current tastes.

- Understand why keeping up with content trends is important

- Learn about purpose-led and people-first communications

- Get tips on why and how to produce video snippets

- Explore increased data visualizations and interactivity

- Consider alerts as part of your content strategy

For the FULL TRANSCRIPT, click this link here

Get more content trends and ideas in our Masterclass Guide 3: Digital Signage Content here