Digital Signage Explored

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Download the glossary here - https://signagelive.com/wp-content/uploads/2024/09/SL_Digital-Signage_Glossary.pdf

In this inaugural live stream episode of "Digital Signage Explored," hosts Tim and Joe dive into the complexities of digital signage terminology.

They engage in a lively discussion, tackling terms that often confuse newcomers in the industry, such as CMS, LED, and DOOH (Digital Out Of Home). With audience participation encouraged, they aim to clarify these concepts while sharing insights from their experiences. The episode serves as both an educational resource and a platform for viewers to contribute to an evolving digital signage glossary, making it a valuable watch for anyone interested in this dynamic field.

Join Tim and Joe as they explore over 50 key terms, providing definitions and practical examples. They also invite viewers to share their questions and insights, fostering a collaborative learning environment. Whether you're a seasoned professional or just starting out, this episode is designed to enhance your understanding of digital signage and its applications in today's technology-driven world. Don't miss this chance to expand your knowledge!

Watch more here: https://tinyurl.com/8psydze2

Boost premium sales and take your customer experience up a gear with car

dealership digital signage.

Do you ever feel like you’re spinning your wheels, having little in the

way of additional ideas or support to help increase your customer base?

If so, then cloud-based car dealership signage might just be the tool

you’ve been looking for.

A scalable digital solution that’s easy to roll out, this tech instantly

upgrades and modernises the brand experience at every stage of the

customer journey. Find out what it can do to help you target more

customers and create an aspirational brand experience they’ll want to

buy into.

Watch more here: https://tinyurl.com/8psydze2

Are you a brick-and-mortar business, looking to digitise your on-site or in-store experience?

If you feel like you want to bring many of the advantages of the online customer experience to your venues or stores, then you won’t want to miss our latest Digital Signage Explored episode, with special guest IvoWouter from Nexmosphere, a leader in sensor-driven interactive digital signage solutions.

Tune in to find out how you can personalise the in-store customer journey, narrow down product searches and even increase cross-selling and upselling opportunities.

We explore how sensor-driven interactive digital signage is changing the game for brick-and-mortar businesses, offering them more opportunity to engage customers, as well as gain valuable analytical insights that can rival those used to drive the success of online sites.

We look at specific user case examples, highlighting where interactive digital signage technology can add value. We also assess how the technology is likely to change and grow, and incorporate Artificial Intelligence (AI) to provide even more marketing possibilities.

Watch more here: https://tinyurl.com/8psydze2

Why spend time and money editing your digital signage videos, when you can automate the process?!

We dive right into the topic of automation for video creation in our latest Digital Signage Explored episode with Neb Savicic, co-founder of innovative video automation platform, Plainly.

Find out how you can scale up your video editing and produce content in record times - at a fraction of the usual cost, using no-code solutions that are based on popular and accessible motion graphics apps, like Adobe After Effects. We discuss how you can boost the relevancy and longevity of your video campaigns, customising them, based on location, audience and location. We also reveal that, with such solutions, you’re now able to roll out your videos across more compatible screens, whatever their processing power. Discover more about how franchisors and multinationals are incorporating these solutions into their content creation plans to maximise their digital signage return on investment (ROI) and how they are helping to streamline the workflows of inhouse creative teams.

Watch more here: https://tinyurl.com/8psydze2

Why settle for run-of-the-mill on-screen content, when you can now deliver wow-the-crowd experiential digital signage?!

In our latest Digital Signage Explored episode, with special guest, Brian Rowley, Chief Marketing Officer from BrightSign, we share how you can turn ordinary everyday interactions into immersive and meaningful digital signage experiences that can help boost engagement, as well as business. Discover how you can simply create sensor-driven digital signage solutions to draw people into your offices and stores. We discuss what you can do with everything from lift and learn solutions to proximity sensors, CMS real-time data integrations and more! We also reveal how you can build big-screen video walls, and flexibly use digital signage, inside or outside to great effect.

Watch more here: https://tinyurl.com/8psydze2

Have you ever considered developing your own digital signage content management system

(CMS)? If you already have a couple of screens, and a team with some software

development skills, then it can be a tempting prospect, especially if you’re working on a tight

budget. In our latest Digital Signage Explored episode, we explore the question, and ask

whether it is, in fact, worth the effort. To help shed light on the topic, we lean into the first-

hand experience of Roland X, from X in Germany, who, in 2006, made just such a decision

to build his own CMS. The system now encompasses thirteen screens and works as both

traditional digital signage and a live TV broadcast system. We explore what the self-build

journey was like for Roland, what challenges he encountered, and ultimately why he would

NOT recommend the DIY CMS route for businesses. Find out the problems organisations

could face, if they do opt for a self-build model, and why, they are likely to need to update

their system, even if their networks and requirements don’t grow.

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Why use digital signage for schools and education? In our latest Digital Signage Explored episode, we delve into the topic to uncover the many challenges that digital signage can overcome. We discuss how digital signage for education can help inclusively communicate with students in real-time and in digital formats that are both familiar and popular.

Find out how you can broadcast popular digital platforms like your establishment’s social media channels, alongside your intranet updates. Discover how you can also override scheduled content to deliver special news announcements and emergency alerts, as well as how you’re now also able to track engagement by running on-screen QR codes.

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Is digital signage all that it’s hyped up to be for quick service restaurants (QSRs)? We explore the question with the help of expert Matt Steedman, co-founder of Amped Digital, a renowned digital signage solutions company.

We debunk the myths, and reveal the surprising cost-effectiveness of the solutions, as well as how they’re now being used, not simply to boost content and streamline management, but also to cut overhead costs, and drive sales. We explore the benefits of the latest generation of tech for big QSR brands, and why it’s now also helping up-and-coming QSRs level the playing field and achieve faster growth rates. Find out how digital signage is helping to future-proof businesses, and what the role of AI is likely to be.

Installing digital signage is game-changing for any business, but how can you be sure that it will go the distance?! Without proper planning, a hastily installed network is likely to end up costing you more than it should, and worse still, it could even leave you with long periods of downtime, as you struggle to update equipment and add to your number of screens over time.

You have the tech, but do you have the right approach to make the most of your retail digital signage?! As retail and digital signage expert, Simon Clapperton from TPP Retail notes, rolling out an effective in-store digital signage network takes more than just having the right equipment.

The process itself requires a seismic cultural shift. However, if done the right way, the rewards can be high, not only in terms of boosting engagement, but also in terms of maximising profit margins and streamlining your overhead business costs. In the latest Digital Signage Explored episode, we discuss the topic with special guest, Simon Clapperton, and share our top tips on what you need to do to pave the way for success.