Digital Signage Explored

In our latest Digital Signage Explored episode, Peter features as our special guest, and shares his top tips on what you need to devise a successful content plan. We discuss everything from how specific placement and technology decisions can impact your ideas to the importance of considering architectural speed.

We also share plenty of case studies for inspiration, and to help you avoid making any costly design and installation mistakes. Additionally, we offer advice on how you can preview and test your strategy by digitally placing yourself in the space and experience that you’re trying to create for viewers.

Learn about Signagelive here

Are you struggling to realise your digital transformation goals, even after the implementation of your systems and workplace digital signage?!

Then, you might like to try out the process of mapping your business. This involves developing a digital blueprint of what you need to do to be successful - to achieve your profit and sustainability targets. Natalia DePalma, VP of Growth Marketing from renowned enterprise transformation software provider, Orbus, has many years of experience in helping businesses to ensure that the digital architecture they have works to support their business strategy and goals.

We lean into Natalia’s experience and give you the lowdown on what you need to harness the power of your digital tools. Find out how review processes, such as application rationalisation, can help you check your rationale for using current software and functions, and quickly see if anything is being under-utilised, or if you have any duplicate functionality. Discover how capability modelling can also work to highlight the digital features you need to get your business in tip-top condition.

Learn about Signagelive here - https://signagelive.com/?utm_campaign=demand-gen&utm_medium=org-social&utm_source=youtube&utm_content=ep12

Is your digital signage being ignored?!

Digital signage burnout is, as Jenny Hicks, Group Head of Market Intelligence at Midwich, asserts, a real thing!

Despite the fact that digital signage has been proven to be one of the most engaging platforms for content, consumers are disregarding screens, because what’s on them is so cliched and dull! So, what can be done to combat this new viewer phenomenon, digital signage burnout?! Plenty!

Best of all, creating more original and interesting content doesn’t need to cost more money, or take extra time. There are many tips and tricks, as well as content management system (CMS) tools to help inspire you and make it easy to develop content that works for your viewers.

Even if your brand guidelines don’t allow for much variation or originality in your content schedule, there are ways to boost engagement, whether it’s simply by experimenting with angles, and orientation, or adapting the hundreds of editable CMS template designs available. With features like on-screen QR codes, you can also boost interaction, while also connecting your in-store and online brand experiences.

Find out more about Digital Signage here

Find out more about Digital Signage here

Learn about Signagelive here

By leveraging ChatGPT's insights, businesses can gain a deeper understanding of the environmental implications of digital signage and implement strategies to minimize their ecological footprint while maximizing the effectiveness of their signage solutions.

To explore further insights on digital signage and sustainability, tune in to Digital Signage Explore or engage with ChatGPT for tailored information and guidance. Together, these resources offer a comprehensive approach to navigating the intersection of technology and environmental responsibility in the realm of digital signage.

Find out more about data in digital signage here: https://signagelive.com?utm_campaign=demand-gen&utm_medium=org-social&utm_source=podcast&utm_content=ep-9

Do you have what it takes to create the right digital signage for your business?! The chances are, probably not! You may have the space - you may even have some decent content, ready to roll out, but without the right content strategy, you’re unlikely to achieve much with your digital signage. To devise the right content plan takes time and forethought. It’s, as Marco from acclaimed design studio, Muse Creative, suggests, a process, which requires you to consider the exact location in which it will be broadcast. With fifteen years of industry experience,

Find out more about data in digital signage here: https://signagelive.com?utm_campaign=demand-gen&utm_medium=org-social&utm_source=podcast&utm_content=ep-8

Are you interested in creating immersive digital signage on a budget? Why spend so much on super GPU-heavy computers, sophisticated software and cameras, when you can deliver an experience that’s almost as visually rich for a fraction of the cost? With regular cameras above your screens and an extra layer of HTML on top of your existing software tools, you can create immersive experiences that evoke a sense of emotion - a sense of experience and that make people stop in their tracks. The very act of making people who approach your screen change the content can significantly boost engagement, and increase your digital signage return on investment (ROI).

Learn more about Signagelive here and meldCX here

If you’re looking into what AI can do for your digital signage network, then you really need to understand how it works, what it can do in terms of functionality, and what the future holds for this rapidly growing technology. What equipment do you need? How can it work with digital signage, and in what kind of user case scenario? What are the security implications, and how are AI platforms rising to the challenge by, for instance, using anonymous data?

Raffi Vartian from @meldCX, a company at the forefront of vision AI, answers all these questions and more! Find out why this technology, despite only being in its “infancy”, is already helping businesses to personalise their on-screen messaging. You can also learn more about Raffi’s thoughts on the advance of AI for digital signage, as well as his must-know tips on how to plan for its use and integration. Discover, for instance, why you should always talk things through and secure stakeholder buy-in, before you go ahead with any AI digital signage network.

Find out more about Digital Signage here