Daniel Lo is the Founder and CEO of GoGoChart, an award-winning advertising technology company specialises in go to market strategy, paid search ads, ASO, user acquisition, and global mass scale for companies all over the world.

During this episode, you will hear Daniel's story how he went from several failing businesses to success with GoGoChart. You will also understand how mobile apps marketing works and learn what tips and techniques can help mobile app's rankings. Listen to the end to hear Daniel's advice for all startups.

Links:

• Daniel on Linkedin
• GoGoChart

Time Stamps:

• 01:17 - Daniel Lo introduction and background
• 07:41 - Why it takes longer to build an app
• 10:19 - What affects app rankings in App Store
• 10:47 - "We bought cheap traffic to get to the top rankings, and then exposure gave us the high-quality traffic". - Daniel Lo
• 13:00 - Not every business needs an app
• 14:20 - "We were the first in Hong Kong to be certified by Apple for Apple search ads". - Daniel Lo
• 17:45 - Tips on improving app rankings
• 24:00 - Advice for all startups

Scott Jensen is a Senior Marketing and Business Strategist. His recent work was as SVP of Marketing at Partner Fusion as the manager of SEM, Product, Creative and Data Science. In addition, his consulting practice helps companies around the world apply digital marketing to their business strategy.

During this episode, you will hear Kevin and Scott discuss why every business should target each type of customer with a different value proposition. Understand how to segment your customers and define what value can be offered to different segments. Listen to the end to learn the price of converting a potential client into a sale.

Links:

• Scott Jensen on LinkedIn
• Adigma.io/

Time Stamps:

• 00:24 - Customers segmentation & targeting
• 01:44 - How customers can be segmented for a Self-Storage business
• 06:44 - Using A/B testing for price increase decisions
• 10:44 - Differentiating value proposition for different types of customers
• 12:43 -“People who are on autopay, they stay longer” - Kevin
• 13:38 - Segmenting customers for a car dealership
• 17:21 - Price of converting a potential client into a sale

Gabe Thayn and Cameron Urry are the co-founders at Adigma, a data-driven, innovative marketing technology company that uses custom-built, data-driven paid search marketing structure to create an individualized toolset for businesses.

During this episode, you will learn how to how to boost your local business in paid search and SEO search rankings. Learn the difference between local and organic SEO including the role content plays towards traffic. Find out ways to obtain your customer’s data the correct way and increase your new customer findings by 30%.

 Links:

• Linkedin.com/in/gabe-thayn
• Linkedin.com/in/cameronurry
• Adigma.io

Time Stamps:

• 02:08 – Background and introduction
• 06:08 – Success in the self-storage business
• 10:05 – The difference between local and organic SEO
• 10:18 – “If you get optimized and you’re ranking high you’re going to get massive volume.” – Cameron Urrg
• 13:30 – The role content plays in this industry
• 27:50 – Monitoring the acceleration rate of occupancy
• 32:04 – “Everyone has some level of data. Max out what you can do, have a plan, and figure it out.” – Cameron Urrg
• 33:23 – Obtaining your customer data the correct way
• 40:06 – What else does Adigma has to offer its customers?
• 44:02 – Increase your new customer findings by 30%+
• 47:40 – When to properly raise rent for maximum yield

Maziar Sadri is the chief product officer of Unification, the first protocol to integrate existing user bases into blockchain technology, creating a user-controlled open data marketplace. Mazi led 3 products to leadership positions in their category, including Answers, Messenger, and the Yahoo!

During this episode, Maziar will share how the new generation of  Blockchain is changing the world. He will focus on how Unification is brining blockchain to brick and mortar stores. Listen to the end for insight on how this technology can change how enterprises sell and exchange customer data.

Links:

• LinkedIn
• Unification.com

Time Stamps: 01:31 - Maziar background and passion 05:19 - Machine learning and adjust to the market 09:12 - What is blockchain 11:44 - Paying a client in Bitcoin and selling it low 14:57 - Accountability and transactions with smart contracts 17:05 - A new generation of currency that is changing the world 26:12 - Bringing blockchain to brick and mortar stores 31:17 - How much does it cost for this service 32:16 - Selling and exchanging customer data

If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Steve Suh is the co-founder of Floship, a global cross-border e-commerce fulfillment company. They service online retailer that wants to take their business internationally.

During this episode, Steve will share key insight into ECommerce trends and how some retailers are yielding such high gross. You hear about what companies like Walmart and Amazon are doing differently in order to stay on top.

Steve and Kevin will also talk about how the new pop up store model might be the best strategy.  Learn about the E-commerce and retail growth in Hong Kong and find out what is next in for the future for Floship.

Links:

https://www.floship.com/

https://snaptee.co/

Quotes:

“It even easier for an online retailer to go offline” - Steve Suh

“You think that offline retail is dying, but its not” - Steve Suh

Time Stamps:

01:05 - What is Floship?

03:45 - Stevens backstory

09:16 - The progression of Floship

11:47 - E-Commerce trends and high retail gross

13:13 - What Walmart and Amazon are doing differently

15:12 - E-commerce and retail growth in Hong Kong

18:01 - Pop up stores and going from online to an offline store

22:21 - What's next for Floship?

24:34 - Two sides to the Chinese customer

Oswald Yeo is the co-founder and CEO of Glints, the #1 career discovery and graduate recruitment platform in Asia with a network of over 300,000 young professionals and 10,000 employers. He is a college dropout who dedicated his time on startups which is now raised over $4million by top investors. He has been featured in different publications including Forbes, Business Times, and The Huffington Post.

This episode focuses on the idea of building an in-house digital team for companies. Oswald talks about the benefit of hiring digital team overseas. He also shares his own personal experience while being on a quest of connecting workers and employers. On this episode, you will learn when to start hiring digital workers and what the perfect conditions are for a more successful working relationship.

Links:

Glints.com

Time Stamps:

00:26 – Who is Oswald Yeo and what does he do?

06:15 – Status of Startups in Singapore

09:56 – When is the time to start an in-house digital team?

12:18 – Advantages of hiring overseas digital workers

14:03 – Constant communication between workers

16:22 – The importance of meeting your team in person

17:08 – His vision on digital marketing in the next few years

18:12 – Best Internship in the World

19:18 – Updates on their company

19:38 – Where to find them and how much they charge

If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Rob Madsen is the President of U-Lock Mini Storage Group, a company dedicated to helping you make the most of your moving and storage experience. He is born into the storage industry and has evolved from the basics of maintenance, operations, and construction to the full oversight of developing and growing a multi-facility class A portfolio of self-storage properties.

During the episode, you will learn so much about the storage industry. From his several years of experience, he shares his know-how in the field, not only in storage but in the supply chain management, in general. He also gives some pointers on what to consider when building a website in order to attract more traffic. For brick-and-mortar store owners, you will definitely gain so much from this episode from constructing your businesses to expanding it.

Links:

U-Lock Mini Storage 

Self Storage Association

Inside Self-Storage

Time Stamps:

01:42 – Rob’s background in the storage industry

04:03 – The size and growth of his company

06:40 – Moving from yellow pages to digital phase

10:32 – Allocating the budget digitally

12:09 – Using Social Media in increasing customers

17:53 – Competing with the big REITs

22:19 – Customers vs. Cost

27:02 – Allocating the advertising budget

32:21 – Participating in charities

38:05 – Pointers for brick-and-mortar stores website

42:07 – Working with different agencies

45:10 – The future of SCM

If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Nils Horstmann is the Founder and Managing Director of Eviom, a digital marketing consultancy company dedicated to developing digital marketing strategies that would help you achieve success in the digital world. Nils is a qualified business economist making him the person responsible for overall repeat client support. He has vast knowledge and experience in digital marketing that has made a great contribution to the creation of Eviom.

During the episode, Nils imparts his knowledge in the world of digital marketing. He gives recommendations on what digital strategies to use including what online platform is cheaper for converting traffic to your businesses. He shares when and how his company started and he reveals some recommendations on the perfect country to start a business. For all the business-savvy listeners, this episode is for you!

Links:

Eviom.com

Time Stamps:

01:03 – When and how he started his company 04:57 – Getting access to big clients 08:04 – Recommendations on what digital marketing strategies to use 08:41 – Which is cheaper, Facebook or Google? 13:51 – Internet Media Platform in the U.S. 17:08 – Effects of the New Data Policy 20:11 – Future plans for the company 21:01 – Recommendations on where to start a company 22:25 – Example of successful clients 26:11 – Eviom background information

If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Anne Ballard is the president of Universal Storage Group, a third-party management group for self-storage across America with 38 stores. She has been in the industry for over 20 years and is a veteran in marketing and management of storages.

During the episode, Anne instills several strategies that will definitely be useful for store owners of local businesses. She reveals ideas on how to promote your brand using very simple and expense-free ways that would surely increase traffic to your stores. This is an informative conversation packed with simple yet effective approaches that would deliver an open message to customers and bring them to the doorsteps of your stores!

Links:

Universal Storage Group

Time Stamps:

01:02 – Latest technology trends

05:39 – What she’s up to

07:43 – Her experiences during the Self Storage Expo Asia 2018

09:08 – Value-based selling for local businesses

14:27 – How they beat the REIT company?

15:57 – REITs’ flaws and weaknesses

18:59 – Ways in reaching out to the community

21:21 – The three-dimensional marketing strategy

26:30 – Percentage of customers on various marketing platforms

28:36 – Allocating digital spending

If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

Tommy Griffith is the Head of Learning and Development at Clickminded, an online education support which provides digital marketing training for startups and agencies. He has been doing digital marketing for 10 years and had been an SEO manager for both Airbnb and Paypal. He discovered the tweaks in SEO when he was able to sell his ebook to 250 people by increasing the price from $5 to $47. How did he do it?

During the episode, Tommy allows you to take a glimpse inside the digital world of the two most used online platforms which are Airbnb and Paypal. He differentiates the SEO approach between these two services and how they measure its success. He explains how taking online courses help individuals succeed both in the digital marketing career and in businesses. Listen in and learn some tips and tricks on how to level up in the SEO industry.

Links:

Tommy's LinkedIn - Linkedin.com/in/tommygriffith

Clickminded - Clickminded.com

Youtube - Youtube.com/clickminded 

ClickMinded SEO Strategy Guide

ClickMinded Digital Marketing Strategy Guide

Time Stamps:

04:38 – How did he and Kevin meet?

06:04 – Tommy’s background

10:42 – Diff. in SEO approach between Paypal and Airbnb

14:22 – Measuring success in both platforms

16:53 – Basic digital marketing structure of Airbnb

20:04 – Airbnb’s team management

21:40 – What drives him to do online education?

24:20 – Benefits of online learning

25:28 – Students’ success from taking SEO courses

26:49 – The future of SEO: Voice search

30:23 – City specific ranking

31:27 – Tips for Airbnb hosts

33:22 – Advice for local marketers on voice search

If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.