Digital to Foot Traffic - Online Marketing Guide for Retail Stores

What makes a good website? Websites are like the online voice of your businesses. It plays an important role in advertising your store so that more people learn about your business and potentially become customers. More and more businesses, be it online or retail, use websites to market their products and services.

On this episode, Kevin She and Scott Jensen reveal what a good website is and what to consider in creating one. Kevin and Scott are entrepreneurs whose successes are greatly influenced by digital marketing. They share their knowledge on the impact of a website to a business in terms of marketing. They explain why websites should be created on mobile first and how they are designed to gain more customers. Listen in and discover how to create a good website.

Listen to DTFT 2 on iTunes here or subscribe on your favorite podcast app.

Links:

Find out more about Kevin and Scott here.

Time Stamps:

0:48 – Difference between selling online and physically

4:26 – What is a good website?

5:14 – 80-20 Rule

6:34 – Safe, Secure & Convenient

7:52 – The voice of the website

9:44 – Offline-Online consistency

11:31 – Mobile Website

16:50 – SEO strategies for small retailers

20:40 – Setting up conversions

25:55 – One platform marketing

27:20 – SEO vs. paid pages

If you enjoyed this episode, do us a favor and share it! Also if you haven't' already, please take a minute to leave us a 5-star review on iTunes.

Welcome to the first episode of Digital to Foot Traffic!

This show explores the latest digital marketing trends and uncovers strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business.

Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth. Digital to Foot Traffic brings you into the digital world where you discover new ideas that will bring success to your brick and mortar business!

Listen to DTFT 1 on iTunes here or subscribe on your favorite podcast app.

Links:

Find out more about Kevin and Scott here.

Time Stamps:

0:53 – Scott's background

1:20 – Importance of Digital Marketing

2:41 – Kevin's background

4:27 – Difference between Digital and Traditional Marketing

8:08 – Transitioning from yellow paper ads to completely digital

11:38 – When to use both digital and traditional marketing

12:56 – Click-through rate

15:34 – Quality Score

17:51 – Steps for an effective digital marketing

28:24 – How to determine good from bad SEO agencies

33:16 – Google vs. Bing

40:51 – Digital Marketing tips to impact your business

If you enjoyed this episode, do us a favor and share it! Also if you haven't' already, please take a minute to leave us a 5-star review on iTunes.